As we expand from Seattle to South Carolina, America’s Drive-In continues to shine as a QSR best bet for investors
SONIC Drive-In’s operational excellence, growth and expansion continue to seal our status as America’s drive-in, expanding from coast to coast. Leading industry publication Franchise Times ranks SONIC® at No. 30 on its latest Top 200+ list.
This year is the 20th anniversary of the prestigious annual ranking, which is the biggest of the year for Franchise Times, a national publication dedicated to helping entrepreneurs navigate the franchise industry. The Top 200+ list ranks franchise systems based on their worldwide system sales and locations, considered by many to be the most respected ranking lists in the industry.
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion and joining SONIC makes more sense than ever as we set a goal of 1,000 new Drive-Ins by the end of 2024.
“We continue to differentiate ourselves in the QSR industry by offering one of the most unique customer experiences available to today’s consumer. This, combined with the hallmarks of fiscal year 2016, which include a more-highly franchised system, penetration of digital POPS units in 80% of our system and a strong development pipeline, provides a solid foundation for good sales and earnings growth over the next few years for franchisees,” says CEO Cliff Hudson.
Our continued high ranking on the Franchise Times prestigious industry list of who’s who in franchising further solidifies SONIC’s commitment to excellence for its network of franchisees.
Strong brand awareness builds pent-up demand for the SONIC experience and menu
SONIC continues to expand in newer territories, such as the Pacific Northwest and the Northeast, with longtime fans excited to introduce their families to our iconic brand and new fans lining up to try us for the first time. Thanks to the popularity of our effective national Two Guys advertising campaign, people become familiar with the SONIC brand months before a new location opens in their community. We stand out from other QSR options thanks to our full menu which is served all day, from our hot and fast breakfast options to the more than 1 million refreshing drink combos that are a huge draw during our wildly popular afternoon SONIC Happy Hour.
“It is a very exciting time of tremendous growth for our brand, and we’re looking forward to bringing our menu and unique SONIC customer experience to new communities nationwide,” Cliff says. “Investing in s SONIC franchise means you have the strength of nearly 24-hour real estate due to our five strong dayparts. Our business model is much more efficient than what you’ll find with the typical QSR that has significant downtime throughout the day.”