SONIC Drive-In Is a Great Fit for Your Community

America’s Drive-In aids teachers, provides a place to gather and supports local causes

SONIC®‘s heritage not only was founded on great food and friendly service, but also steeped in being part of the community. It’s good business, and it’s the right thing to do. Our founder Troy Smith knew that, and some of our most successful SONIC franchisees continue the tradition. SONIC operators don’t consider community involvement a sales gimmick or a public-relations ploy. They see it as a way to be a good neighbor and to have a positive impact on their communities.

sonic community

For more than 15 years, SONIC’s community giving programs have been geared toward advancing educational opportunities for youth and young adults ages 4-22. To further extend our commitment to education, each fall SONIC conducts its largest annual fundraising effort supporting teachers’ projects across the nation — Limeades for Learning. This shows that SONIC is an excellent fit for all kinds of communities.

“America’s Drive-In® is a business that does more than provide a destination dining experience and amazing customer service,” says Senior Director of Franchise Sales/Development Lori Osley. “We’re proud to say that SONIC locations have a positive impact on communities across the nation. Whether that’s through direct philanthropic efforts like our annual Limeades for Learning campaign, through franchisees’ support of local causes or just through providing a place that the community can gather to celebrate everyday occasions, SONIC is proud to help make communities across America better places to live, work, study and play.”

SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. A storied brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC.

When you make the decision to bring America’s Drive-In to your community, you’ll be investing in a company that’s committed to continuing a proud tradition of community service and making a better world for future generations. Here are a few reasons to bring SONIC to your community today.

Limeades for Learning campaign thanks teachers and changes students’ lives

sonic community
SONIC owners love their communities just as much as their customers love SONIC. That’s one reason giving back is a high priority. It’s also why this year, we brought back one of our most popular community efforts from past years: Limeades for Learning, featuring the #ThanksTeach viral hashtag.

This innovative and powerful program puts SONIC front and center in the push to improve education, while also increasing community goodwill for our brand. It’s a win-win situation. As Lori Osley explains, “Limeades for Learning is a remarkably simple program, where teachers submit their learning-related projects to SONIC and the communities vote,” Lori says. “Votes are cast using #ThanksTeach on social media. The projects with the most votes win.”

This year’s #ThanksTeach was an overwhelming success, with SONIC donating more than $7.5 million to Limeades for Learning projects created by public school teachers, impacting nearly 420,000 students. This initiative helps ensure the success of teachers and students, which in turn means a better future for children across America. It’s just one of the ways that SONIC enhances communities all around the country.

SONIC provides a place for the community to gather

It seems that people today spend less and less time connecting face to face. When you bring America’s Drive-In to your community, you can help create a place for people to meet their family, friends and neighbors for the vital in-person interactions that help a community thrive. We offer a variety of franchise models to best suit your community, but all of them have one thing in common: they’re great places to hang out, catch up and celebrate life’s occasions.

Creating such a place is a crucial part of SONIC’s history. Troy Smith wanted to create a place the members of his community could gather to satisfy their hunger for food, drinks and great company. From first dates to birthdays, customers to this day still think of SONIC as a place to gather with family and friends to celebrate life’s occasions, big and small. When you bring SONIC to your community, you’ll continue this tradition of celebration and connection, helping people of all walks of life meet and relax.

sonic community

SONIC franchisees support local causes

While Limeades for Learning is our flagship philanthropic effort, our franchisees are also proud to give back to their local communities in other ways. Their efforts may include awards to encourage young children to read and incentives to keep older children in school. They also might provide opportunities for fundraisers for school projects or other means of assistance for events in the community.

Ultimately, the specific way of giving back is up to each franchisee, but when you become a SONIC franchisee, you’ll have the platform and the resources to start making that kind of difference, all the while knowing you have the backing of SONIC’s top management team and highly successful marketing efforts like the Two Guys ad campaign. We’ll support you every step of the way, and we’re excited to see what you accomplish.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.

Customers Love SONIC and Keep Coming Back

Superb service, tasty food and the most refreshing drinks in town keep customers returning again and again

Customer satisfaction is the basis of SONIC®‘s business. From Jacksonville to Austin, we keep our guests delighted. We’ve been in business for over 60 years, and customers have loved us from the beginning. This is because we offer a destination dining experience that you can’t find anywhere else. The right blend of customer service, food and drinks bring guests back day after day, week after week, year after year.

“America’s Drive-In is a business built on one of the most loyal customer bases around,” says Senior Director of Franchise Sales/Development Marketing Lori Osley. “Our customers aren’t shy about letting us know that they love SONIC. More importantly, they’re not shy about telling their friends and family. This kind of word of mouth support perfectly complements our Two Guys ad campaign and social media marketing. The result is a brand that builds excitement wherever it goes.”

Sonic Drive-In Franchise

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.

You don’t have to take our word for it that SONIC is the best stop in town for fresh, made-to-order food and refreshing drinks delivered with unmatched customer service. Just look at what these five-star Yelp reviews had to say.

SONIC customers rave about the food and drink menu

The SONIC menu is, of course, the backbone of our franchise business. Our five daypart strategy keeps sales consistent from morning to night, with our happy hour promotion driving a huge portion of business. People come from all over to get a taste. Just check out what one visitor to a Jacksonville, Florida, location said:

“Mmmmmm…. Sonic. 🙂   If you know me at all, you know how much I love Sonic! I always stop at one since I can’t get to one at home. As with all Sonic locations, my main focus is usually a Cherry Limeade. This location was awesome. I was in the area for vacation and in passing, I just had to stop here. The staff were super friendly. The cherry limeade was delicious….I’ll be back on my next visit to town!” – Ataya P.

At an Austin, Texas, location another customer couldn’t get enough of the happy hour and tasty snack items:

“Amazing food and fast service! Try the fried cheesecake bites with the tangy strawberry sauce, definitely a winner! Found out there is a happy hour from 2-4pm! Great deals.” – Danielle W.

America’s Drive-In delights with excellent service

It isn’t just about the food, though. Customer service is an area in which we’re proud to shine. Our management team works with franchisees to ensure they train their employees in the fine art of serving with accuracy, promptness and a smile. Customers have taken notice. Here’s what one Indianapolis, Indiana, guest had to say:

“5 stars for fast, attentive service and consistency. They are always very friendly and professional. It’s obvious they care about their jobs and the food they serve. A step and a half above other fast food restaurants and even some restaurants with a full-time wait staff.” – Todd R.

Another Yelp reviewer noted the attentiveness and patience of the servers at the Jacksonville, Florida, location they visited:

“The folks working at this Sonic were awesome. They were patient with our large group, and went out of their way to make sure we had everything we needed, even coming outside to see if we needed refills — twice!” – Jeanne P.

SONIC customers are repeat customers

With such a tasty, customizable menu and the service to back it up, it’s no wonder that guests visit America’s Drive-In as much as they can. One guest at a Brentwood, Tennessee, location even noted how SONIC was a key part of his formative years:

“SOOOOO incredibly awesome in every way. I came here ALL throughout my high school years. The Happy Hour deals are awesome, the food is delicious and the servers always come out with a smile. Even though I live in Boston now, where there is no Sonic, I still frequently dream of this place. When I come back to TN this is literally my first stop. After being picked up at the airport I demand to either be given a watermelon cream slush before I step foot in the car or at least be immediately taken here. What more can I say? I’d recommend basically everything on the menu!” – Matthew P.

SONIC Franchise Expansion

It doesn’t get much more enthusiastic than that, and we’re glad to know without a doubt that we’ve been keeping customers happy for so many years. If you’d like to bring a piece of that joy to your community, now is the time to bring a SONIC franchise to your town.

We’re expanding from coast to coast, and we have a franchise model to suit every demographic and location around. If you’re a passionate business owner with multi-unit franchise or business experience and strong liquidity and net worth, we’d love to have you as part of our franchise family.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.

SONIC Recognized for Brand Trustworthiness

America’s Drive-In appears on Forbes’s 2016 list of 100 Most Trustworthy Companies in America

SONIC Franchise recognized by ForbesAt SONIC®, building a positive relationship with our customers is our number one priority. At the center of that positive relationship is the trust our customers have in our brand. After all, our first location was founded on a dream and a handshake. It’s easy to see that trust has been a part of America’s Drive-In® from the beginning.

Since trust is so central to the SONIC brand, we’re excited to announce that we made Forbes’s 2016 list of 100 Most Trustworthy Companies in America. To measure rankings, MSCI ESG Research looked at more than 2,500 publicly traded companies “with a market cap of $250 million or more to identify the 100 that most ‘consistently demonstrated transparent accounting practices and solid corporate governance.’” We’re thrilled to be on such a prestigious list and we’re proud that others are taking notice of the responsible practices that have been part of our company from the beginning.

“This is truly an honor for our company,” says Senior Director of Franchise Development Lori Osley. “We’re proud to be a brand that both customers and investors can trust. Whether it’s the consistent quality of our made-to-order food, the guaranteed deliciousness of our millions of drink combinations or the unparalleled customer service, everything about SONIC works to create one of the most trustworthy brands in America.”

SONIC is America’s Drive-In. We serve more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC.

Here are just a few ways that SONIC gains and maintains the trust of both customers and investors year after year.

The SONIC menu delights customers every time

SONIC has a menu unlike any other player in the QSR industry. We employ a five daypart strategy to keep sales consistent all day long. The variety that SONIC provides throughout our five strong, balanced and distinct dayparts is unmatched by competitors who are typically only known as “the burger place” or “the chicken place.” Other QSR concepts and burger franchises have only one or two strong dayparts; SONIC is busy serving fresh, hot items morning through night.

sonic franchise

And there’s more to love than just our fresh and hot food. SONIC also boasts more than a million drink flavor combinations. This means that there is something for everyone, whether it’s our classic cherry limeades, our refreshing slushes or our milkshakes made with real ice cream. This degree of customization appeals especially to millennials, who value freedom of choice in their dining and comprise the largest group of consumers in the United States.

However, we serve more than just one specific demographic. That’s the beauty of SONIC. Millennials love America’s Drive-In, but so do parents, young professionals and retirees. With over 60 years in business, we have the appeal of a classic, familiar dining destination and the technical ability of a modern restaurant franchise. That’s why you’ll often see a family of several generations gathering together at one of our restaurants to celebrate everyday occasions.

America’s Drive-In has the best customer service in the business

Our top menu would be nothing without superb customer service to back it up. At SONIC, we believe in creating a destination dining experience for our guests. While we’re happy to serve guests who are looking for a quick bite to eat on the go, we also want to be a place where people can kick back and relax while they enjoy their burger and slush.

We achieve this balance by putting the customer in control of their dining experience. By leveraging technology such as our POPS (point of personalized service) system, we can make sure the customer gets exactly what they want while also suggesting items they might enjoy based on their ordering history. This makes our selling practically automatic, something that other QSR franchises can only dream of.

SONIC empowers franchisees with top management team and support

While we’re proud to have a standout menu and excellent customer service, we also do everything we can to support our franchisees. Your success is our success, and we take this very seriously: we give both new and veteran franchisees the full support of our industry-leading management team. We have a finely tuned franchise playbook to help you get the results you want. Our management team is there to answer any questions you have and guide you on your SONIC franchise journey.

SONIC Franchise

You’ll also have the backing of our marketing powerhouse, making sure people are excited about your SONIC franchise long before you even open the doors. Wildly successful television ad campaigns, such as the Two Guys campaign, build demand for our brand in cities where we have yet to open a single location. We also leverage social media and local press to ensure that everyone from Junior to Grandma gets the news that America’s Drive-In is coming to town.

Now is the time to bring a SONIC franchise to your town. We’re expanding, and we have a franchise model to suit every demographic and location around. If you are a passionate business owner with multi-unit franchise or business experience and strong liquidity and net worth, we’d love to have you as part of our franchise family.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.

SONIC Gives Back with Limeades for Learning

Our #ThanksTeach campaign went viral last year, and now it’s back

Limeades for LearningSONIC owners love their communities just as much as their customers love SONIC. That’s one reason we work hard to make sure America’s Drive-In gives back. It’s also why we’re bringing back one of our most popular community efforts from last year: Limeades for Learning, featuring the #ThanksTeach viral hashtag.

This innovative and powerful program puts SONIC front and center in the push to improve education, while also increasing community goodwill for our brand. Sonic Franchise Development Director Lori Osley explains:

“Limeades for Learning is a remarkably simple program, where teachers submit their learning-related projects to SONIC and the communities vote,” Lori says. “Throughout the month of May, which is Teacher Appreciation Month, people give thanks to teachers who made a difference, by posting to social media using #ThanksTeach. SONIC has donated more than $7.5 million to Limeades for Learning projects created by public school teachers, impacting nearly 420,000 students.”

SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. Over the past six decades, SONIC has become an integral part of the American experience, in no small part due to the dedication of our owners. Nowhere is this more evident than in programs like Limeades for Learning, and to tell that story, this year SONIC is again enlisting a familiar face.

Dancer, singer, and actor Julianne Hough, of Dancing With the Stars returns as our official spokesperson. Through a series of targeted online display and video advertisements, Julianne gets out the message about the importance of Limeades for Learning.

“I am excited to team up with SONIC again to support and thank public school teachers,” Julianne says. “I’d love to kick off #ThanksTeach by thanking one teacher who made a tremendous impact on my life. Thank you, Tracy, for always being there and inspiring me to pursue my passion as a dancer. Everyone can make a difference during Teacher Appreciation Month by simply using #ThanksTeach on social media. By doing so, you can help Limeades for Learning bring meaningful supplies to life in public school classrooms around the country.”

Limeades for Learning

Last year, SONIC donated $1 million to teachers for supplies, materials and resources through Limeades for Learning. Those vital funds made a difference to numerous teachers across the country, according to Christi Woodworth, Vice President of Public Relations for SONIC.

“Everyone has at least one teacher who made a difference in their lives and this month, SONIC invites our fans and guests to thank their favorite teacher on social media,” Christi says. “Every year, teachers spend more than $1 billion of their own money on classroom supplies. Limeades for Learning allows us to thank America’s teachers. Without their dedication, our students would not be as wonderful as they are. We are delighted to partner with Julianne Hough for a second year for our second #ThanksTeach campaign during Teacher Appreciation Month.”

Bring SONIC to your community today

You can make SONIC® Drive-In an integral part of your American experience by bringing America’s Drive-In to your community today. For in-depth details about the SONIC® Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

SONIC Menu Updates Keep Customers Coming Back

The addition of new frozen Custard Concretes to our Million Drink Menu drives customer loyalty — and revenues

SONIC Drive-In FranchiseA cornerstone of SONIC®’s five daypart strategy is our exhaustive combination of refreshing drink choices. The Million Drink Menu features more than a million possible combinations of beverages and refreshing, iconic treats, and customers know when it comes time to tickle that sweet tooth, they only need to point their car in the direction of America’s Drive-InⓇ.

At SONIC, we’re committed to keeping customers coming back time and time again with an ever-evolving selection of beverages and frozen treats. Whether it’s a menu stalwart such as our cherry limeade or the introduction of new flavors in our signature frozen Custard Concretes line-up, this devotion to keeping our menu fresh is a key component driving our iconic brand’s innovation year after year.

“Our drinks menu is just one of the many reasons customers are devoted to their local SONIC, and that’s because we go out of our way to make sure every expectation and desire they have during their visit is met,” says Lori Osley, Senior Director of Franchise Development for SONIC. “When you look at other franchise concepts in the QSR space, we’re head and shoulders above the competition on both the diversity of menu offerings and the level of customer retention. That’s a winning combination for a franchise.”

SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. Over the past six decades, SONIC has become an integral part of the American experience, and our menu is just one of the many reasons why. Here are a couple more:

Our Five Daypart strategy keeps customers coming back

One of the biggest advantages SONIC holds over the competition is our powerful five daypart strategy, which separates each service day into Morning, Lunch, Afternoon, Dinner and After Dinner. At the heart of this strategy is our diverse menu.

sonic franchise

No other QSR can compete with our five daypart strategy, and that’s nowhere more clear than the breakdown of franchise performance during each of these dayparts. In fact, our five daypart strategy is so powerful that less than half of franchise revenues come from the Lunch and Dinner dayparts. Approximately 52 percent of average revenues are generated during the Morning, Afternoon and After Dinner periods.

Put another way, the highest margin products — breakfast, beverages and desserts — are driving the majority of our average revenues. That means bigger revenues and higher margins.

Innovative and popular marketing keeps our brand top-of-mind between visits

It’s one thing to say our customers come back again and again. It’s another thing when they are kept constantly reminded of their community’s SONIC through innovative and high-visibility marketing efforts, such as our award-winning Two Guys campaign.

When combined with television, print and billboard advertising as well as online social media strategies, the SONIC name and brand are always top-of-mind for our customers. That way, when they think, “I want a snack,” they think, “it’s time to go to SONIC.”

Learn more about SONIC franchise opportunities

You can make SONIC® Drive-In an integral part of your American experience by bringing America’s Drive-In to your community today. For in-depth details about the SONIC® Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

SONIC is Bringing Back Vintage Favorites

America’s Drive-In revitalizes classic menu with fan favorites like Pancake on a Stick while introducing innovative new slushies and other items

SONIC MenuSONIC® is always looking for ways to innovate while remaining true to our roots. Our company was born out of innovation, like when our founder, Troy Smith, placed speakers in the drive-in stalls of the very first SONIC location. Over the years, a lot has changed, but one thing that hasn’t is our commitment to the delicious, made-to-order menu items that make SONIC, America’s Drive-In® an unforgettable dining experience.

When you’re a brand that’s been in business for over 60 years, you develop a fanbase that spans generations, with everyone from Grandma to Junior turning out to gather, eat and celebrate. A bit of nostalgia inevitably accompanies this long history, with guests associating “the good old days” with their memories of SONIC.

Consequently, when we decide to revive a vintage favorite like Pancake on a Stick, customers take notice. The response to this new item has been extremely enthusiastic, with publications like Fortune, Business Insider and Brand Eating taking notice.

“The customer and media response to the return of Pancake on a Stick has been overwhelmingly positive,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “Pancake on a Stick epitomizes SONIC’s commitment to providing a new generation of millennial consumers with dining options to fit their mobile lifestyles. At the same time, the Pancake on a Stick also appeals to long-time customers with its nostalgic, vintage associations.”

Simultaneously, we continue to innovate. We recently introduced the new Ice Cream Slush, which features SONIC’s Real Ice Cream added to any classic Slush flavor. With this new item, customers now have more ways than ever to enjoy our delicious frozen treat offerings.

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.

SONIC offers tasty food options to fit customers’ mobile lifestyles

Customers can’t stop raving about SONIC’s diverse, delicious, endlessly customizable menu options. We prepare every item fresh to ensure the utmost quality, while at the same time offering a destination dining experience that gives customers the chance to grab a quick bite or gather to celebrate life’s everyday occasions. This winning combination has kept customers coming back for generations.

Our menu is the result of over 60 years of history and innovation. That’s why we’re excited to announce that Pancake on a Stick, a past fan favorite, is making a comeback at local drive-ins. This irresistible breakfast mashup is a breakfast sausage link wrapped in a warm, fluffy pancake and served on a stick with a side of sweet, maple syrup.

“Our Pancake on a Stick is the ultimate breakfast combination, with a pancake wrapped around a savory sausage, that’s perfect for guests on the go,” said Scott Uehlein, Vice President of Product Innovation and Development at SONIC. “The new Breakfast Deals, including the Pancake on a Stick, give guests the chance to customize their morning with a variety of their favorite breakfast items.”

The SONIC menu maximizes five dayparts to keep revenues consistent

The SONIC menu is like nothing else in the QSR space. While other QSR franchises typically experience “slumps” in business during the late afternoon and late evening, SONIC’s menu is specially designed to ensure consistent sales throughout all five parts of the day. We call this the BLADE strategy (Breakfast, Lunch, Afternoon, Dinner, Evening), and it’s one of the keys to SONIC’s steady year-over-year sales growth.

SONIC Menu

What’s more, the sheer diversity of our menu options means that there’s something for everyone no matter what the time of day. Whether it’s a busy white-collar worker who needs a portable breakfast before work, a construction worker looking to grab a filling lunch or a soccer mom who wants to grab her kids a frozen treat after a sports practice, America’s Drive-In is there to meet the need.

The new Ice Cream Slush is a perfect example of this multiple daypart strategy. Adding this item to our SONIC Nights promotion is just one more reason for customers to come to SONIC at night, helping to keep sales volume up when other QSR franchises are practically empty.

“By offering such a variety of craveable, one-of-a-kind ingredients mixed into our rich, creamy Real Ice Cream, our guests are able to have a new Shake experience every night of the week for half price,” said Scott Uehlein. “This year, we added the new Ice Cream Slush, marrying our tangy, famous, real fruit Slush flavors with Real Ice Cream, making SONIC the perfect place to socialize with your friends and family at an unbeatable price.”

America’s Drive-In is the perfect fit for your local community

Just as SONIC’s menu has something for every customer’s need, SONIC also has a concept to fit communities both big and small. We offer a variety of franchise models that work everywhere from a busy travel plaza to an all-American small town. Wherever you are, there’s likely a franchise opportunity that works for you.

SONIC is in the midst of a major expansion push, with particular interest in bringing our brand to the Midwest and Northeast. At the same time, there is still plenty of room for growth in our core territories. What matters most is that you’re a savvy entrepreneur who knows your local community better than anyone. If this sounds like you, we’d love you to become part of the SONIC franchise family.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

New Downtown Baton Rouge SONIC Franchise Prototype Opens

America’s Drive-In experiments with new restaurant design adapted for urban environment

Here at SONIC, we’re proud to say that innovation has been a part of our company from day one. Our founder, Troy Smith, started a tradition of innovation when he made the decision to install speakers in the drive-in stalls of the burger stand that would eventually become SONIC. Today, we continue Troy’s commitment to innovation, leveraging new technologies to create the best customer experience possible.

That’s why we’re excited to highlight the opening of a new SONIC franchise prototype in Baton Rouge, Louisiana. This new location, located in the heart of downtown Baton Rouge, differs from our traditional drive-in franchise design. In order to better serve customers in a dense urban area, this prototype location forgoes drive-in stalls in favor of a larger indoor dining area and a double drive-thru window.

SONIC Franchise Expansion

According to Greater Baton Rouge Business Report, the new design was a strategic decision on the part of franchisee Larry Tucker, who owns more than twenty SONIC franchises. “With all the traffic in and out of downtown they thought this concept would work well at that location,” says Donnie Jarreau, who developed the site. Larry’s decision is a great example of how to locate a SONIC franchise for maximum revenue and sales volume.

“America’s Drive-In is proud to work with innovative franchisees like Larry Tucker,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “SONIC couldn’t continue its innovation without the support of franchisees willing to experiment with new concepts. This goes to show that much of the best innovation is franchisee-driven, since dedicated franchisees know their markets better than anyone.”

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.

New restaurant prototype continues SONIC’s strong tradition of innovation

As America’s Drive-In has entered the 21st century, we’ve found more ways than ever to use technology to offer our customers the best QSR experience in the industry. For example, the introduction of POPS (point of personalized service) has allowed us to offer customized menu suggestions to guests based on their order history. And this summer, we’ll also test mobile ordering at select locations, giving customers even more control over the already distinctive SONIC experience.

All of these technological innovations, of course, serve our larger mission of providing our guests with made-to-order hot food, delicious drinks and frozen treats, all with the best customer service in the business. Unlike other QSRs, SONIC is a destination dining experience, a place where people from all walks of life gather to celebrate everyday special moments from morning until night. With innovations such as our new Baton Rouge prototype location, we aim to bring enjoyment of the SONIC experience to even more customers.

SONIC offers franchisees a variety of franchise models to fit their needs

SONIC Franchise ExpansionSONIC understands that our franchisees operate in as many markets as there are communities across America. Because of that, we offer a diverse range of franchise models to help our franchisees provide guests with the best experiences possible. Whether it’s the traditional drive-in that built our company’s foundation, the indoor dining model to help serve guests in colder climates or bold new innovations like the Baton Rouge prototype, SONIC has a model designed for your market.

The introduction of this new prototype in Baton Rouge represents exciting potential for serving communities in areas where traffic patterns and building density make one of our traditional drive-ins impractical. We’re excited to see where things go with this concept, and we bet it’s yet another hallmark of SONIC’s bright future.

Become part of SONIC’s innovation-driven growth

There has never been a better time to open a SONIC Drive-In franchise. We offer a QSR investment with remarkable momentum driven by three things: leadership from our exceptional franchise support team, a diverse menu that maximizes all five dayparts and increased brand recognition generated by our popular national Two Guys advertising campaign.

SONIC is growing across the country, and we still have available territories throughout the United States. Franchisees continue to join the SONIC family, which means no matter where our customers go, they’ll find a SONIC restaurant and feel at home. That’s just one of the many factors driving more than 3 million customers to our drive-in restaurants each and every day.

The franchise fee for a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.07 million to $2.36 million (excluding land). The net worth of a partner can be used toward the total net worth/liquidity requirements, which helps ease cash flow for your opening. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.