SONIC Refranchising Initiative Adds New Franchisee to System

SONIC Refranchising Initiative Adds New Franchisee to System

 

OKLAHOMA CITY – Sonic Corp., the nation’s largest chain of drive-in restaurants, announced multi-brand franchise organization Let’s Shake, led by restaurant industry veteran Sunil Dharod, purchased 53 SONIC Drive-Ins as part of the brand’s previously announced refranchising initiative.

Let’s Shake purchased the drive-ins from Sonic Restaurants, Inc., the Company’s wholly-owned subsidiary that owns and operates 286 SONIC Drive-Ins. In 2016, the brand announced a refranchising initiative to move toward an approximately 95% franchised system. The sale of drive-ins in the San Antonio market is a key step in achieving that goal. As part of the sale, Let’s Shake also agreed to build five new drive-ins in the market over the next several years.

“With decades of restaurant franchisee experience in Texas, Sunil’s organization makes for a great partnership with SONIC,” said Drew Ritger, senior vice president of development for SONIC. “We anticipate strong leadership from Let’s Shake to provide stellar guest service and delicious SONIC food to consumers in the San Antonio market.”

“SONIC Drive-In is a household name in Texas, and we are honored to be able to add this great brand to our portfolio,” said Sunil Dharod, president of SSCP Management and Managing Member of Let’s Shake. “We look forward to continuing to bring SONIC’s American classics to our San Antonio guests.”

With the sale of San Antonio SONIC Drive-Ins to Let’s Shake, and other refranchising sales, the SONIC system is currently 92% franchised. The refranchising initiative is ahead of schedule with expectation to be complete by the third fiscal quarter of 2017.

About SONIC, America’s Drive-In

SONIC Refranchising Initiative Adds New Franchisee to SystemSONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. More than 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $7.4 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit http://sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit Limeadesforlearning.com.

SONIC Taps Company Veteran to Lead Company-Owned Restaurants

OKLAHOMA CITY– Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the appointment of Christina Bell Vaughan as president of Sonic Restaurants, Inc. (SRI), the company’s wholly owned subsidiary of drive-in restaurants.

“Christina is a common-sense-driven executive leader who has delivered in every position she has held with our company”

Vaughan is a 15-year veteran of SONIC, joining the company in 2002 in field marketing. After spending a number of years in the field working on both the marketing and operations, Vaughan was appointed vice president of market strategies in 2012. In that role, she led the company’s 20/20 Drive-In initiative to convert SONIC’s 3,500-unit system to new point-of-sale and proprietary point-of-personalized service (POPS) technology. Most recently serving as vice president of franchise operations, Vaughan was responsible for leading, building and maintaining franchisee relationships in the central region of the U.S.

In her role as president of SRI, Vaughan will oversee operations, facilities, field marketing and risk management for all company-owned drive-ins. She also will serve on the executive committee of the Sonic Franchisee Advisory Council, and report directly to the company’s chief executive officer, Cliff Hudson.

“Christina is a common-sense-driven executive leader who has delivered in every position she has held with our company,” said Hudson. “She is a smart strategist, and I am delighted to see her move into such a critical position with our company. Her experience working with franchisees will pay dividends as she moves to manage our owned operations, side by side with franchise owners.”

Vaughan, originally from Kansas City, will be based in SONIC’s headquarters in Oklahoma City.

About SONIC, America’s Drive-In

SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. More than 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning campaign in partnership with DonorsChoose.org, SONIC has donated $7.4 million to public school teacher’s classrooms nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in their students. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

Contacts
Sonic Corp.
Christi Woodworth, 405-225-5600
Vice President of Public Relations

SONIC Drive-In Franchise Conversions Save Time and Money

America’s premier drive-in franchise modifies former restaurants and businesses to spur nationwide expansion

Sonic Franchise

At 5,000 square feet, the new Buffalo, New York, area SONIC® is the largest in our system. The impressive conversion of the former Perkins restaurant and bakery into a new SONIC franchise is just one example of our robust efforts to expand efficiently by purchasing existing buildings and transforming them into profitable and thriving SONIC Drive-Ins.

Nearly two dozen conversions have been completed by franchisees to date in 2016 in states including California, Connecticut, Kansas, Nebraska, Ohio, Oregon, Massachusetts, Maryland, Rhode Island, South Carolina and Texas. This expansion method makes sense for SONIC when the existing property is ideally situated in a high-traffic area with re-branding potential. Drew Ritger, Senior Vice President of Development, recently spoke with Retail & Restaurant Facility Business magazine for a cover article that applauded our brand’s successful conversion efforts.

“SONIC is constantly working with franchisees to find building solutions that work for them and their resources, and many are finding success with building conversions,” says Drew. “Franchisees like the flexibility of location when it comes to crowded markets. A SONIC franchisee can convert an unsuccessful QS concept in a prime location and be successful.”

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, capitalizing on a series of historic revenue increases and joining SONIC makes more sense than ever as we set a goal of 1,000 new SONIC Drive-Ins by the end of 2024.

SONIC works closely with franchisees on site selection and finding building solutions that work for them and their resources. Conversions are often the perfect choice for several reasons, from cost savings to creative building configuration that takes into account local needs, such as more indoor seating in colder climates.

Conversions offer a lower investment option for franchisees

Sonic FranchiseConversions allow franchisees to take advantage of existing resources and prime real estate, which is particularly attractive in saturated markets where empty lots are scarce. In many cases, conversions may equate faster development than ground-up projects that require full construction. This translates into overall savings in investment resources as well as time.

“Our franchisees can convert an unsuccessful concept location into a SONIC Drive-In and find success because of the unique dining experience and menu offerings we provide,” Drew told the magazine.

Creative modifications ensure conversions match a community’s needs

Successful conversion of an existing building into a modern SONIC location is more than just locating an empty building. SONIC’s development team works hard to identify existing buildings, such as banks or other retail properties, that are prime candidates for conversion and also feature architectural elements that can help franchisees create a drive-in that matches the needs of the community.

“We support our franchisees in identifying appropriate real estate options for their new drive-ins and work with them in evaluating the appropriate building design,” Drew told the publication. “For example, utilizing existing garage doors that allow the indoor dining room to be opened up when the weather is nice is an especially relevant drive-in experience for locations in warm climates, like San Diego.”

Bring the SONIC franchise to your community today

There has never been a better time to open a SONIC Drive-In franchise in your community. We offer a QSR investment with remarkable momentum driven by three things: Leadership from our best-in-class franchise support team, a diverse menu that maximizes all five dayparts and unprecedented brand recognition generated by our popular Two Guys campaign. SONIC franchisees saw average gross sales by store increase from $1,072,000 in 2012 to $1,246,000 in 2015, with almost 25% of our stores exceeding $1.5 million in annual sales, according to our 2015 FDD.

SONIC is growing across the country, and we still have available territories throughout the United States. Earlier this year, we unveiled plans to open the first SONIC Drive-Ins in Hawaii and we announced 33 new franchise stores to be developed in California, where we continue to actively seek potential franchise operators. Company leadership believes that opportunity abounds for the right entrepreneur.

More franchises are coming on board, meaning no matter where our customers go, they’ll find a SONIC and feel at home. That’s just one of the many factors driving more than 3 million customers to our drive-ins each and every day.

The franchise fee for a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.02 million to $1.77 million (excluding land). The net worth of a partner can be used toward the total net worth/liquidity requirements, which helps to ease costs. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.

Learn more about SONIC franchise

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

 

SONIC Draws Praise from CNBC’s Jim Cramer

Our daypart strategy, nostalgic drive-in concept and promotions set us ahead of the QSR pack

SONICicecream
CNBC’s Jim Cramer, host of the hit show “Mad Money,” singled out SONIC for our highly differentiated QSR brand, noting SONIC has not wavered from quality or innovation while remaining close to our roots as the go-to spot customers head to when they’re looking to satisfy their sweet tooth or treat themselves to a maxed-out burger.

“While so many other players in the fast food business are getting pummeled…SONIC has been able to compete by offering customers quality food at affordable prices, the essence of value, and by having a drive-in concept that differentiates them from the rest of the industry and yes by being so tasty. This is a well-run company,” Jim said during his spring 2016 business spotlight on SONIC, where he voiced his optimism about the drive-in brand’s future.

SONIC continues to thrive and outshine the competition in a space crowded by “sameness” — the “Mad Money” host highlights three key areas where SONIC has a stronghold.

SONIC maximizes dayparts like no other QSR

With many U.S. consumers obsessing over calories and carbs, SONIC competitors in the QSR space have responded with menu additions that greatly differ from their brand DNA, straining credibility and price points. At SONIC we stay true to what we do best, offering the kinds of delectable foods customers desire when they want a special meal, with items like real ice cream, juicy burgers and savory onion rings. Jim adds that our menu appeals to value-conscious consumers who want to treat themselves.

Our unique five BLADE dayparts model, Breakfast, Lunch, Afternoon, Dinner and Evening, drives part of this consistency. SONIC maximizes dayparts like no other QSR in the industry, preventing a pigeonholed identity that is over-reliant on one particular menu stronghold. Instead, our full menu is offered all day long, so customers get what they’re seeking when they seek it, whether it’s a quick shake or piping hot Ched ‘R’ Peppers®. The competition has taken note.

While competitors’ new all-day breakfast menus have done well, SONIC was ahead of the trend years ago, and we’ve offered breakfast to hungry customers anytime, day or night, for many years.

Our drive-in concept offers a unique customer experience

SONIC’s unique drive-in restaurant concept sets us apart from the usual drive-thru and gives us “a real edge over every other burger joint,” according to Jim. From the minute customers arrive, they become part of an ordering process that is unique to SONIC. They pull into one of our drive-in stalls and then select their menu choices, pushing the big red button on our menu board.

That’s when the magic begins. The flashing red light builds anticipation until an engaged, courteous team member greets them a moment later. After placing their order, the excitement continues to build, driven by the excitement of other patrons, the energy of carhops, and even the colorful menus, which encourage return trips for dessert or even dinner. Then, our carhops deliver fresh and hot food to the customers, who haven’t left their cars.

Jim believes there is still tons of room for SONIC to expand nationwide. He lauds the effectiveness of the Two Guys advertising campaign, which generates significant demand across the country. “SONIC has gotten very good at building excitement for new stores,” Jim says.

Smart, long-term promotions drive sales

Jim also commended SONIC’s leadership for taking a measured, long-term approach to promotional strategies as opposed to quickie, short-term pops to drive traffic. He credits SONIC CEO Cliff Hudson for effectively predicting customer perceptions of value in the QSR space.

During a recent investor call Cliff said, “Even though we have done things that have really increased the cost of expense of products, such as going from ice milk to ice cream, we have seen consumers’ perception of value that we offer, in fact, improve over time.”

Once again, SONIC proves we have the winning strategy to differentiate ourselves, breaking away from the pack in terms of quality of products for consumers and return on investment for franchise owners.

Bring the SONIC franchise to your community today

There has never been a better time to open a SONIC Drive-In franchise in your community. We offer a QSR investment with remarkable momentum driven by three things: Leadership from our best-in-class franchise support team, a diverse menu that maximizes all five dayparts and unprecedented brand recognition generated by our popular Two Guys campaign. SONIC franchisees saw average gross sales by store increase from $1,072,000 in 2012 to $1,246,000 in 2015, with almost 25% of our stores exceeding $1.5 million in annual sales, according to our 2015 FDD.

SONIC is growing across the country, and we still have available territories throughout the United States. Earlier this year, we unveiled plans to open the first SONIC Drive-Ins in Hawaii and we announced 33 new franchise stores to be developed in California, where we continue to actively seek potential franchise operators. Company leadership believes that opportunity abounds for the right entrepreneur.

More franchises are coming on board, meaning no matter where our customers go, they’ll find a SONIC and feel at home. That’s just one of the many factors driving more than 3 million customers to our stores each and every day.

The franchise fee for a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.02 million to $1.77 million (excluding land). The net worth of a partner can be used toward the total net worth/liquidity requirements, which helps to ease costs. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.
Learn more about SONIC franchise

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Customization Propels the SONIC Experience

Our unique drive-in model, carhop service and technology personalize the customer experience

At SONIC® we’ve taken a nostalgic restaurant model that conjures up memories of simpler times and paired it with modern technology, creating a personalized customer experience that no other QSR in the industry offers.

Our drive-in and carhop service model are a winning formula for SONIC, solidifying us as one of the most unique QSRs in the industry and boosting our bottom line. SONIC franchisees saw average gross sales-by-store increase from $1,072,000 in 2012 to $1,246,000 in 2015, with almost 25 percent of our stores exceeding $1.5 million in annual sales. We have leveraged new technology, such as our POPS (Point of Personalized Service) screens, to strengthen the one-on-one connection with the consumer. Add to that the unique carhop service that we have employed for decades, and you have just one more level of customization to elevate the buying experience to a memorable moment.

“We’ve always been a brand that’s focused on one-to-one connection with the consumer. That’s really what the drive-in model facilitates,” says Chief Development and Strategy Officer John Budd. “We have carhops coming to the car engaging directly with the consumer, and now we’ve laid technology on top of that so we can personalize the message at the drive-in screen to that individual consumer. Our upgraded technology, such as our POPS screens, tailors the experience to what the consumer needs, such as an offer for their favorite menu item.”

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, capitalizing on a series of historic revenue increases. Joining SONIC makes more sense than ever.

Drive-in model and carhops deliver magic no other QSR has

 

carhop-bg

At SONIC our root business model is a drive-in business with carhops. Customers push a red button and the magic happens. The drive-in model gives the customer full control of their restaurant experience, allowing them to decide when they want to engage. You may have 20 stalls with 20 people all simultaneously having completely personal experiences.

At the typical competitor QSR, however, the process drives the customer — who is herded into line, forced to wait behind a counter and processed through as quickly as possible.

“No one can deliver the kind of service model that we provide. It’s a highly-personalized experience,” says Senior Vice President of Franchise Relations Eddie Saroch.

POPS system helps customers control their experience

SONIC developed POPS, the proprietary Point of Personal Service system that increases efficiencies and drives sales. Through suggestive selling and customer engagement, the touchscreen menu boards serve double duty as both a place to order food and an incredibly effective promotional medium.

A soccer mom craving a Breakfast Toaster at 8 p.m. can still order her morning favorite, while her kids choose burgers, tots and Cherry Limeades. Through POPS, she can see her order, know it is correct and consider any of the suggested sides and add-ons, all the while taking part in promotions and other sales campaigns.

SONIC has been an innovator since its humble beginnings of installing speakers in drive-in stalls in the 1950s.

“Technology is a way to differentiate and control the customer experience. We can identify consumers and market to their preferences individually, whether it’s through the POPS screen, their smartphone or a social media app,” says Senior Vice President of Development Drew Ritger.

Bring the SONIC franchise to your community today

There’s never been a better time to open a SONIC Drive-In franchise in your community. We offer a QSR investment with remarkable momentum driven by three things: leadership from our best-in-class franchise support team, a diverse menu that maximizes all five dayparts and the unprecedented brand recognition generated by our popular Two Guys national advertising campaign.

SONIC is expanding into communities across the country, with available territories across the United States. The franchise fee for a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.02 million to $1.77 million (excluding land).

Learn more about the SONIC franchise

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Longtime South Carolina SONIC Franchisee Grey Simpson Plans Expansion

An interview with a successful multi-unit owner on why he’s investing in the future

Multi-unit franchisee Grey Simpson’s successful SONIC® career spans more than two decades, and he is just as excited about our iconic brand’s momentum today as he was when he opened his first location in 1993. With seven locations in his portfolio in the greater Charleston area, he is excited about his plans to develop five more SONIC Drive-Ins over the next three years.

Sonic Franchise Review
Multi-unit franchisee Grey Simpson owns seven SONIC Drive-Ins in South Carolina and has signed an agreement to open five more in the greater Charleston area.

“Today when you open a store in almost any market they know what SONIC is.  SONIC has done a lot of work to have that pent-up demand and we’ve benefitted from that, allowing us to grow from one store to seven stores and soon to be 12 stores – and then who knows? It’s provided me and my family with a fantastic life and it’s allowed us some freedom. It’s still hard work, but I think any job worth it’s while is hard work,” Grey says.

Whether he’s working one-on-one with his team members behind the counter or interacting with the local PTA, he’s fully immersed in SONIC. The past five years have been pivotal for Grey, who hired a CFO in 2012 to grow his successful portfolio of restaurants. By 2013, SONIC’s Two Guys advertising campaign had rolled out nationwide, and in 2015 Grey saw the momentum building for SONIC and decided to pursue five more stores.

Grey is as committed to his employees as he is to growing the SONIC brand. He enjoys visiting locations and interacting with the men and women who make his SONIC Drive-Ins a popular community destination.

“Seeing them become successful within these restaurants has been the most rewarding part for me,” Grey says. “It’s definitely my favorite part of being a SONIC franchisee, the getting involved in these kids’ or young adults’ lives. It’s fun and it’s rewarding helping them move up the ladder and make a good living.”

His wife, Shelby, believes his commitment to his employees makes a huge difference and serves as a great example for their two children. “He genuinely cares about his employees and asks about them and tries to help them if they need help,” Shelby says. “They want to work for him and do well for him, and they don’t want to disappoint him because they care about him just as much as he cares about them.”

Grey recently shared his thoughts on his longtime career with SONIC and how the SONIC Drive-In brand continues to innovate and build brand awareness.

What sets SONIC apart from other QSR concepts in the industry?

We’ve always had something over other big players in the QSR business, and that is our one-on-one relationship with each customer. We deliver their food to their car, and we have the ability to check back with them like a full-service restaurant. Now with the 20/20 Vision strategy being put in place, the ability to interact with our customers through smartphone technology and digital platforms is really attractive and exciting for the brand.

What would you tell someone interested in becoming a SONIC franchisee?

The customer loyalty to SONIC is really high. I also like the ease at which you can work with SONIC on the corporate level and the level of franchise support they offer. They are very hands-on and very hands-off at the same time. They are very willing to help when they can.

How does our advertising strategy benefit franchisees?

KB8_8304_1000pxToday when you open a store in almost any market, they know what SONIC is. SONIC has done a lot of work to build that demand, and we as franchisees have benefitted from that. It’s allowed me to grow from one store to seven stores and soon to be 12 stores – and then who knows? My career with SONIC has provided me and my family with a fantastic life, and it’s allowed us some freedom. It’s still hard work, but I think any job worth its while is hard work.

How does the SONIC’s strong daypart strategy maximize profitability?

Because of the five-part BLADE strategy that SONIC has developed, we do a better job than anyone else of exploiting the “off” dayparts — with our afternoon drink happy hours and the late-night business. SONIC has really gone after that business. It also makes our restaurants easier to staff because you do have business across all dayparts without any downtime. SONIC has also done a great job of adding variety to the menu, such as a lot of limited-time offers that have really been successful.

How do you stay connected to the local community?

We do a lot of fundraising, with our biggest efforts being local school Share Nights. We get involved with the local PTAs; there is actually a waiting list because our fundraising efforts have worked so well. School PTAs will come to one of our locations, and they work as our servers and carhops for the night. They promote the event and announce it, and they get a portion of sales for the evening — as well as 100 percent of the tips.

What do you enjoy about work every day?

It’s the people that I work with. I get most excited about improving the lives of people I work with and giving them an opportunity to be successful — because honestly in the industry we are in, it’s kind of a different crowd of folks. I like seeing kids that really just come out to work a part-time job, and they really get addicted to it and love it. The next thing you know, they are a unit manager and a partner with me and making a good living. I like the fast pace of it, and I like being able to make changes that can affect you pretty quickly.

What do you order when you visit one of your seven SONIC locations?

I still eat the SONIC brand favorites — a plain double cheeseburger with a milkshake every now and then. Those are my go-tos.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

SONIC’s Creative Social Media Campaigns Connect with Millennial Fanbase

SONIC’s groundbreaking creative marketing increases brand awareness

In today’s technology-driven age, Sonic Drive-In’s innovative marketing campaigns, designed for increased interaction on fans’ social media channels, build brand awareness and drive sales. These popular and creative efforts feature sharable images, videos and hashtags.

“At SONIC®, our teams create one-of-a-kind content that is shareable, drives our business and solidifies the SONIC brand as among the most innovative in our space,” says President and Chief Marketing Officer Todd Smith.

From America’s Drive-In to our award-winning Two Guys campaign, SONIC consistently delivers high-visibility advertising that leaves an indelible mark on audiences and boosts the bottom line. Here are a few highlights of some of the more recent efforts.

SONIC #SquareShakes take center stage at Coachella

coachella-sonic-square-milkshakes
We launched the #SquareShakes campaign, a one-of-a-kind product specifically designed for Instagram and our 200,000 followers on the popular image sharing network, during the Coachella Music and Arts Festival in April. The Sonic Square Shakes were served in a photogenic square container, allowing the one-of-a-kind drinks to be showcased perfectly on Instagram’s square image platform.

In addition to the unique shakes themselves, the campaign was noteworthy for its “shop on demand” integration. Through the ad placed on SONIC’s Instagram account, fans selected a shake, which was hand-delivered through geo-targeting. Upon delivery, fans paid for their shake simply by posting a picture with the hashtag #SquareShakes.

The #SquareShakes campaign drew national attention and garnered publicity for the brand in both traditional and online medial channels. Advertising industry trades called the campaign “delightful,” while social networking-driven “clickbait” sites latched on to the colorful Instagram posts in numerous viral offerings.

Leveraging digital engagement drives business

2 Guys SDI Launch Image_1000px
Coachella wasn’t the only place to find innovative hashtag-driven brand marketing. This summer’s #AmazeYourMouth campaign promoting our Lemonade and Frozen Limeade drinks is another example of creative, direct-to-consumer digital engagement. Our beloved Two Guys — comedians Peter Grosz and T.J. Jagodowsky — joined numerous other actors and influencers in a series of campy, share-worthy online animated videos starring Sipsters, cartoonish characters painted around the actors’ mouths.

As SONIC increases our digital engagement strategy with personalized offers to fans and new customers through our app and menu boar
ds, brand awareness already built by the popular Two Guys campaign will continue to have a positive impact. When combined with innovative, click-driven campaigns like #AmazeYourMouth, franchisees benefit from buzz-driven brand infiltration.

“Because of our strong brand awareness with consumers, when people start getting our social media advertising and text offers they know who we are — and the messaging becomes extremely relevant. They use the offers, which keeps our sales volume high. That’s a byproduct of the national media, the Two Guys, and then the ability to take product innovation and product quality combined with the social and text offers. All this is driving business,” says Senior Vice President of Development Drew Ritger.

Now that millennials have transitioned into the largest demographic, leveraging technology to customize orders and build digital engagement will take our business to a completely different level versus our competition.