PRESS RELEASE: SONIC Drive-In’s Upstate New York Expansion Swells with Agreement for Six New Drive- Ins in Syracuse and Watertown, N.Y.

Current Rochester franchisee doubles development plans before first location opens

OKLAHOMA CITY–(BUSINESS WIRE)– Following a flurry of recent expansion news, SONIC Drive-In (NASDAQ: SONC) today announced yet another franchise development agreement for six new drive-ins in Syracuse, N.Y. and Watertown, N.Y. in the next four years. These new commitments are an expansion of an agreement reached in 2013 for five new drive-ins in the Rochester, N.Y. market by a franchise group led by local restaurateur Fran DeSimone. The group is so enthusiastic about opportunities for the brand in the area that they have more than doubled their commitment to the SONIC brand.

UpstateNew York
In addition to the iconic drive-in stalls and a drive-thru lane, the six new SONIC Drive- Ins planned for Syracuse, N.Y. and Watertown, N.Y. will offer a newly designed indoor dining room ideally suited for the colder climate. (Photo: Business Wire)

“The northern states are ripe with expansion opportunities for SONIC given the brand’s relatively small footprint in the area combined with high customer awareness and pent-up demand – a result of our popular and effective national advertising,” said Bob Franke, senior vice president of franchise sales and international development for Sonic. “In addition, we recently introduced an indoor dining prototype that is ideally suited for driveins in colder climates. Each location will still have the iconic drive-in stalls that our guests know and love, but will also feature a drive-thru and indoor dining room so they can come in out of the cold.”

Fran DeSimone and his team bring valuable experience in both quick-service and fastcasual restaurants. DeSimone’s experience includes leadership roles with the Panera Bread, Burger King and Taco Bell brands. Through a separate business partnership, DeSimone also currently serves as the franchisee for a leading fast-casual brand in the Rochester market. DeSimone’s group is partnering with local investor David Taylor for this new agreement.

“Our first Rochester area drive-in is under development and we expect to open later this year, but our experience with SONIC has been so positive and the community reaction to SONIC so great that we decided to double our numbers and bring SONIC to Syracuse and Watertown,” said Fran DeSimone, president of the local SONIC franchise. “Upstate New York has been exposed to SONIC’s marketing and word-of-mouth for years, and is clamoring for the SONIC experience. We are thrilled to be the ones bringing it to such an enthusiastic and vocal community.”

SONIC’s one-of-a-kind menu, friendly Carhops and over one million drink combinations make it among the most differentiated concepts in the restaurant industry. For years SONIC has been a regional powerhouse, and current national expansion has created franchise opportunities nationwide. Individuals interested in pursuing a SONIC franchise are encouraged to visit SonicFranchises.com for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its awardwinning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140205005266/en/

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com

Source: SONIC Drive-In

News Provided by Acquire Media

PRESS RELEASE: SONIC Drive-In Gains More Ground in California

Drive towards 300 California Locations Continues with Development Agreement for 10 New Drive-Ins in the Los Angeles Market

OKLAHOMA CITY–(BUSINESS WIRE)– For the second time in recent months, SONIC® Drive-In (NASDAQ:SONC) today announced expansion plans for the state of California with a franchise agreement slated to bring 10 new drive-ins to the Los Angeles market in the next seven years. The nation’s largest chain of drive-in restaurants has signed an agreement with franchise partner Coast to Coast Commercial, LLC to develop these locations. In addition, SONIC is seeking multiple franchise partners in Southern, Central and Northern California as part of a plan for as many as 300 drive-ins in the state by 2020.

The 10 drive-ins will span numerous areas of Los Angeles, with emphasis on Northern Los Angeles County including the Santa Clarita and San Fernando Valleys along with communities near the 210 Corridor. The first two drive-ins are planned to open August 2015. When all the drive-ins are opened, the agreement is expected to result in approximately 500 new jobs, including SONIC’s iconic skating Carhops.

“Coast to Coast has been a valuable franchisee in the Southern California market since 2007, and their commitment for new locations in an area with such high consumer demand for our brand is further progress toward our goal of 300 California locations by 2020,” said Bob Franke, senior vice president of franchise sales and international development for Sonic. “Franchisees have many different restaurant concept options, but the SONIC Drive-In experience offers something special. The light-hearted, family-friendly atmosphere with menu items available only at SONIC and the sense of humor reinforced by our national Two Guys advertising are unique, all equating to a brand that Californians are clamoring for.”

Coast to Coast Commercial, LLC currently owns and operates six other SONIC Drive-Ins in Southern California and is led by chief executive officer Rick Wesselink, a native Southern Californian and residential and commercial real estate developer.

“Every year SONIC steps up its game, from its innovative new products and strong marketing to unparalleled franchisee support and ongoing guidance,” said Clinton Wesselink of Coast to Coast Commercial, LLC. “Beyond that, SONIC is dynamic where other concepts seem outdated, and we are excited for the future development SONIC and Coast to Coast will bring to the Los Angeles area.”

In June 2013, SONIC Drive-In announced a franchise agreement to open 15 new SONIC Drive-Ins in Southern California in the next six years, with five new drive-ins in San Diego County and 10 new drive-ins in the greater West Riverside County area. Today’s announcement brings the signed Southern California additions to 25.

SONIC’s unique menu, friendly Carhops and over one million drink combinations make it among the most differentiated concepts in the restaurant industry. SONIC continues its transition from a regional powerhouse to a national brand, and current national expansion means that franchise opportunities are still available. Individuals interested in pursuing a SONIC franchise are encouraged to visit SonicFranchises.com for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its awardwinning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

SONC-D

Cohn & Wolfe
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
Source: SONIC Drive-In
News Provided by Acquire Media

PRESS RELEASE: SONIC Drive-In Expands in Upstate New York with Agreement for Eight New Drive-Ins in the Buffalo, N.Y. Market

Additional regional expansion planned for 2014 and 2015

OKLAHOMA CITY–(BUSINESS WIRE)– Starting the new year with additional unit growth, SONIC® Drive-In (NASDAQ: SONC)
today announced expansion plans in the state of New York with a franchise agreement bringing eight new Drive-Ins to Buffalo, N.Y. within the next six years. The nation’s largest chain of drive-in restaurants has reached an agreement with Kevin DiPirro to develop these locations with the first planned to open in the Spring of 2015. The eight Drive-In locations will extend throughout the Niagara and Erie counties in upstate New York.

With five existing drive-ins located in the state of New York, this new agreement —along with the agreement announced in June that will bring six new locations to Rochester, N.Y. over the next four years —will more than triple the SONIC presence in the state. Given the consumer interest and excitement, there are additional expansion plans within the state that are currently underway and expected to be announced in coming weeks.

“SONIC has a passionate and loyal customer following and is a common sight in many parts of the country. However, some consumers in the Northeast that see our commercials or hear about us may not have a SONIC Drive-In in their community yet,” said Bob Franke, senior vice president of franchise sales and international development for Sonic. “Fortunately, our differentiated concept with distinctive sandwiches, snacks and drinks appeals to customers across the country, and our business model combined with the unit growth prospects makes SONIC attractive to entrepreneurs. This agreement for eight new Drive-Ins in Buffalo introduces SONIC to a new, eager community and represents another step toward expanding our already growing footprint in the region.”

The new locations will be developed and operated under the leadership and local ownership of Kevin DiPirro. With vast experience operating a variety of brands in the Buffalo market, including Moe’s Southwest Grill, Cinnabon and Auntie Anne’s Pretzels, DiPirro offers the right expertise and local knowledge to make SONIC a success in Buffalo. “We’ve been in the restaurant business in upstate New York for years and know SONIC would be a welcome and one-of-a-kind offering within this market,” said Kevin DiPirro, franchisee. “The unique drive-in experience with skating Carhops and the distinctive menu items like Footlong Coneys and Real Ice Cream Shakes make SONIC a stand out choice. We are very confident that SONIC will see success in Buffalo and beyond.”

As SONIC expands into new, cooler regions like upstate New York, it is partnering with franchisees to test revised drive-in prototypes that meet the unique needs of their markets. As an example, the new Buffalo drive-ins will feature an enclosed dining area that will allow guests to experience SONIC in multiple ways —either in their cars or seated at a table. The dining area is designed for year-round use, as it can be opened as a patio for guests to enjoy warmer weather.

SONIC’s exceptional menu and serving format, as well as its one million-plus drink combinations, make it among the most differentiated concept in the restaurant industry. For years SONIC has been a regional powerhouse, and current national expansion means that franchise opportunities are still available. Individuals interested in pursuing a SONIC franchise are encouraged to visit SonicFranchises.com for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its awardwinning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp.(NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in

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Cohn & Wolfe
Madison LaRoche, 512-542-2842

Source: SONIC Drive-In
News Provided by Acquire Media

PRESS RELEASE: SONIC’s Coast to Coast Expansion Continues

Franchise development agreement signed for 14 new drive-ins in the greater Seattle area

OKLAHOMA CITY–(BUSINESS WIRE)– Rain or shine, Seattle-area residents will soon have a new dining option to brighten their days. SONIC Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced plans to open 14 new drive-ins in the greater Seattle market with a new franchise partner, Cascade Development Group, LLC. It is anticipated that the first drive-in will open fall of 2014 and the balance by 2018, joining the five existing SONIC locations in the Seattle market.

“This year, we’ve pushed well beyond our core markets in the Central U.S. to open SONIC Drive-Ins in markets like California, New York and now Washington,” said Bob Franke, senior vice president of franchise sales and international development for Sonic. “We’re particularly excited to forge this new relationship with Cascade Development Group given their knowledge of the Seattle market and deep expertise in multi-unit restaurant operations.”

Cascade Development Group is led by Richard Ramsey, who brings more than 25 years of experience in multi-unit restaurant operation, commercial real estate development and construction. His past experience as owner-operator for 15 Taco Bell franchises in the Seattle area —along with his work in commercial facilities maintenance for brands like KFC, Pizza Hut, IHOP and Denny’s —gave him a deep understanding of the market and restaurant business. Other members of the Cascade Development Group bring complementary expertise in commercial real estate and development in the Seattle area.

“Having experience with multiple QSR brands, we gave careful thought to selecting the right brand for expansion in Seattle. SONIC became an obvious choice for us,” said Richard Ramsey, principal of Cascade Development Group. “It’s such a unique experience and menu —one Seattle residents already love —and with the convenience of more area locations and SONIC’s national advertising strategy, we expect to be busy from day one.”

Franchise opportunities still exist in the state of Washington and across the country. Individuals interested in pursuing a SONIC franchise are encouraged to visit www.sonicfranchises.com for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its awardwinning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

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for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com

Source: SONIC Drive-In

News Provided by Acquire Media

PRESS RELEASE: SONIC Drive-In to Open Franchise Location with Wyandotte Nation in Missouri

Native American tribe plans drive-in as part of small business growth efforts to create area jobs

OKLAHOMA CITY–(BUSINESS WIRE)– As SONIC (NASDAQ: SONC) develops new franchises across the country as part of an initiative to expand into rural markets, the company has reached an agreement with the Wyandotte Nation, an Oklahoma-based Native American tribe, to open its first SONIC Drive-In in Seneca, Mo.

“The Wyandotte Nation brings an appetite and acumen for operating businesses with high consumer appeal that create new jobs and stimulate business growth. They know the community desires the SONIC experience, and with our unit economics, SONIC is the perfect business opportunity,” said Cliff Hudson, chairman, chief executive officer and president of Sonic Corp. “We also feel a personal connection because both SONIC and the Wyandotte Nation have their roots in Oklahoma. Native American tribes represent a very important part of our community here in the heartland, a significant business driver in our region and a contributor to economic activity and job creation nationwide.”

“This marks the first development agreement with a Native American tribe for the SONIC system,” said Bob Franke, senior vice president of franchise sales and international development for Sonic. “We’re excited about the potential to support economic development in the community and hope success with the Wyandotte Nation serves as a model for others.”

The new SONIC Drive-In is slated to be built and open for business at 2314 Cherokee Ave. by fall 2013, adding to a portfolio of small businesses developed by the Wyandotte Nation. These businesses span multiple industries including food service, telecommunications, information technology, precision manufacturing and entertainment.

“We have looked at several concepts. What eventually brought us to SONIC was the opportunity to become part of a very recognizable brand,” said Kelly Carpino, chief executive officer of the Wyandotte Tribe of Oklahoma. “The effectiveness of SONIC’s media and promotional strategy along with an amazing product line drew our attention to the SONIC franchise. The decision was solidified by SONIC’s new small building prototype that is a perfect fit for smaller, secondary markets within SONIC’s core market.”

SONIC is currently discussing opportunities with prospective owner-operators in small towns across the country, and many franchise opportunities are still available. Individuals interested in pursuing a SONIC franchise are encouraged to visit http://sonicfranchises.com/ for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

SONC-D

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com

Source: SONIC Drive-In

News Provided by Acquire Media

PRESS RELEASE: SONIC Expansion Continues, Opens First North Dakota Drive-In in Minot

The nation’s largest chain of drive-in restaurants now operates in 44 states

OKLAHOMA CITY–(BUSINESS WIRE)– SONIC Drive-In (NASDAQ: SONC) continues to expand across the United States by opening its first store in North Dakota. Located in north central North Dakota, the SONIC Drive-In in Minot is now open for business.

“Our entry into North Dakota—our 44th state —is a significant milestone for SONIC, and we’re optimistic our development momentum will take us into all 50 states and beyond in the next few years,” said Bob Franke, senior vice president of franchise sales and international development for SONIC.

Conveniently located at 1601 35th Ave., the new Minot SONIC serves guests in the traditional drive-in fashion with multiple drive-in stalls, allowing guests to order and eat at their own pace. Guests can also order through a drive-thru. Additionally, this new SONIC prototype offers both indoor and outdoor seating to accommodate the varied climate in North Dakota.

“SONIC started in Oklahoma, where weather is rarely a deterrent to eating at a drive-in,” said Franke. “However, with locations up north, we had to think creatively about how to develop a location that works with inclement weather while still matching the iconic SONIC Drive-In look. The result is a new SONIC Drive-In prototype that gives our guests many options during their visit that won’t be disrupted by a little snow. The new Minot location is a great example of this prototype.”

The drive-in offers guests a full menu available all day, featuring favorites like a breakfast burrito to start their morning or a shake made with Real Ice Cream to satisfy a late-night craving. SONIC serves a variety of made-to-order menu items allowing customers to personalize their meals and create their very own version of the perfect SONIC combination.

“As an experienced restaurateur, I know that SONIC’s menu offerings and drink combinations will be welcomed and appreciated in the Minot community,” said Abe Sakak, owner and operator of RZA Venture, LLC, a SONIC franchisee. “SONIC has a lot to offer Minot residents in both warm and cold weather, and we look forward to serving our community a unique SONIC experience.”

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter: @sonicdrive_in.

SONC-D

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com

Source: SONIC Drive-In
News Provided by Acquire Media

PRESS RELEASE: SONIC Drive-In Expands Franchise Development in Small Town, USA

Reduced building costs, smaller land requirements and national advertising create new opportunity for
local owner-operators

OKLAHOMA CITY–(BUSINESS WIRE)–As SONIC (NASDAQ: SONC) continues franchise development across the country, the company has its sights set on a particular market segment that’s showing major demand: small towns throughout the Central United States. In recent months, SONIC has opened drive-ins in Shattuck, Okla., and Valliant, Okla., and signed 13 franchise development commitments in other small towns, including: Iowa, La.; Cherokee, Okla.; Medford, Okla.; Verdigris, Okla.; Murfreesboro, Tenn.; Boyd, Texas; Cotulla, Texas; DeQuincy, La.; Dilley, Texas; Nixon, Texas; Shallowater, Texas; Stockdale, Texas; and Three Rivers, Texas.

“New SONIC Drive-In development continues to be an important priority for the company, and our strategy is creating strong momentum,” said Cliff Hudson, chairman, chief executive officer and president of Sonic Corp. “In addition to bringing SONIC to new major markets, we’ve identified an opportunity to bring SONIC to small towns, particularly in our core markets in the heart of the country. The redesign of our prototype building offers a number of benefits, including reduced building costs and land requirements, making it easier for these local owner-operators to open a drive-in and see a greater return on their investment. In addition, our increase in funding for national advertising creates increased consumer demand and positions our franchisees for successful new drive-in openings.”

“Many of these small town economies are thriving due to local energy plays, and civic leaders, residents and workers are craving new restaurant options. We’ve met a number of entrepreneurs who know their local communities, see the opportunity and recognize that SONIC is the perfect franchise to seize it,” said Bob Franke, senior vice president of franchise sales and international development for Sonic Corp. “We’re in a unique position to meet their needs, and we’re flexible in working with our franchise partners. For example, we’ve worked with them to reduce the building footprint, reduce the number of drive-in stalls and add a drive-thru, without sacrificing sales capacity and the SONIC experience our customers expect and love.”

SONIC is currently discussing opportunities with prospective owner-operators in small towns across the country, and many franchise opportunities are still available. Individuals interested in pursuing a SONIC Franchise are encouraged to visit sonicdrivein.com/franchise for more information.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter: @sonicdrive_in.

For SONIC Drive-In: Madison LaRoche, 512-542-2842, madison.laroche@cohnwolfe.com

Source: SONIC Drive-In
News Provided by Acquire Media