PRESS RELEASE: SONIC Drive-In Continues Northeast Expansion with Agreement for Five New Drive-Ins in the Rochester, NY Market

SONIC franchise team to participate in International Franchise Expo June 20-22 in New York

OKLAHOMA CITY–(BUSINESS WIRE)– Once the best-kept secret of super-fans in the South and Central Plains, SONIC Drive-In (NASDAQ: SONC) now delights guests in 43 states and is quickly expanding in the Northeast United States to meet demand. Today, Sonic Corp. announced it has reached an agreement for franchise development of five new drive-ins in the Rochester, NY market over the next four years.

With five existing drive-ins located in New York, the new agreement means the SONIC presence is set to double in the Empire State, and the company has plans for additional expansion.

“In certain parts of the country —particularly the South and Central Plains —SONIC has long had a passionate and loyal following, and now, the secret is clearly out,” said Bob Franke, senior vice president of franchise sales and international development for Sonic Corp. “Through a combination of word-of-mouth and increased national advertising, we’ve created demand for the SONIC experience from coast to coast, and we see tremendous opportunity to expand in the Northeast, in particular. Our franchisee’s team understands our brand and offers the right experience and community relationships to drive our expansion in upstate New York.”

The franchise group is led by Fran DeSimone, who brings valuable experience in both quick-service and fast-casual restaurants. DeSimone’s experience includes leadership roles with the Panera Bread, Burger King and Taco Bell brands. Through a separate business partnership, DeSimone also currently serves as the franchisee for a leading fast-casual brand in the Rochester market. “We have deep ties to the Rochester community, and we’ve been hearing for years that local residents want a SONIC,” said Fran DeSimone, president of the local SONIC franchise. “From the drive-in experience and skating carhops to unique menu items like Footlong Coneys and Real Ice Cream Shakes, there’s simply nothing like it in this market — or anywhere for that matter.”

As SONIC expands into new markets like the Northeast, it is partnering with franchisees to test new drive-in prototypes that meet the unique needs of their markets. As an example, the new Rochester drive-ins will feature an enclosed dining area, which will allow guests to experience SONIC in multiple ways —either in their cars or seated at a table. The dining area is designed for year-round use, as it can be opened as a patio for guests to enjoy warmer weather. To support additional franchise development expansion in the Northeast and beyond, Sonic Corp. will participate in the International Franchise Expo at the Javits Center in New York from June 20-22. Individuals interested in pursuing a Sonic Franchise are encouraged to stop by booth #851 or visit sonicdrivein.com/franchise for more information. Many franchise opportunities are still available.

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter: @sonicdrive_in.

For SONIC Drive-In: Madison LaRoche, 512-542-2842, madison.laroche@cohnwolfe.com

Source: Sonic Corp.
News Provided by Acquire Media

PRESS RELEASE: Sonic to Discuss Sales-Driving and Development Initiatives at Investor Day in June

COMPANY REPORTS PRELIMINARY SALES RESULTS FOR THE THIRD FISCAL QUARTER OF 2013

THIRD FISCAL QUARTER 2013 EARNINGS CALL TO BE HELD ON JUNE 24, 2013

OKLAHOMA CITY–(BUSINESS WIRE)– Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of drive-in restaurants, today announced it will host an investor day with industry analysts and institutional investors on Thursday, June 27, 2013. The meeting will begin at 8:00 a.m. EDT at the NASDAQ Marketsite.

The meeting will provide analysts and investors insight into sales, profit and development initiatives to grow the brand over the next several years. Specific topics will include:

  1. The enhancement of digital technology at each drive-in stall,
  2. The implementation of a new point-of-sale system, and
  3. Additional talent and focus on unit growth.

Each of these initiatives fuels different aspects of Sonic’s multi-layered growth strategy which is comprised of same-store sales growth, operating leverage, an ascending royalty rate, new unit growth and effective deployment of free cash flow. This strategy is expected to drive double-digit earnings growth over the next several years.

The event will be simulcast over the internet and a link to this event may be found on the company’s investor relations website at http://ir.sonicdrivein.com/.

Third Fiscal Quarter 2013 Preliminary Results

The company also announced that unseasonably cold temperatures in March and April impacted sales in the third fiscal quarter which ended May 31, 2013. Estimated system-wide same-store sales were 0.1% for the quarter, which reflected slightly positive same-store sales at franchise drive-ins and a decrease of 1.0% at company drive-ins. Weather is estimated to have had a 300 to 400 basis point adverse impact on same-store sales for the quarter. Despite the adverse weather, system-wide same-store sales were positive in April and improved further in May.

Third Fiscal Quarter 2013 Earnings Call

The company will release results for the quarter ended May 31, 2013 after the market closes on June 24, 2013. The company will host a conference call to review financial results on Monday, June 24, 2013, at 5:00 PM ET. The conference call can be accessed live over the phone by dialing (888) 811-5427 or (913) 981-5578 for international callers. A replay will be available one hour after the call and can be accessed by dialing (877) 870-5176 or (858) 384-5517 for international callers; the conference ID is 2939382. The replay will be available until Monday, July 1, 2013. An online replay of the conference call will be available approximately two hours after the conclusion of the live broadcast. A link to this event may be found on the company’s investor relations website at http://ir.sonicdrivein.com/.

About Sonic

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter: @sonicdrive_in.

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from those expressed in, or underlying, these forward-looking statements are detailed in the company’s annual and quarterly report filings with the Securities and Exchange Commission. The company undertakes no obligation to publicly release revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unforeseen events, except as required to be reported under the rules and regulations of the Securities and Exchange Commission.

SONC-G

Sonic Corp.
Claudia San Pedro
Vice President of Investor Relations, Communications and Treasurer
405-225-4846

Source: Sonic Corp.
News Provided by Acquire Media

PRESS RELEASE: SONIC Delights Truck Drivers in Valliant, OK, with Made-to-Order Drive-In Stall

Franchisees’ Idea a Great Example of SONIC Adapting its Prototype for New Markets

OKLAHOMA CITY–(BUSINESS WIRE)–

SONIC Drive-In (NASDAQ: SONC) in Valliant, Okla., wants people to know, “Truckers Welcome!” This message scrolls across a large banner in front of the drive-in, and local franchisees, Tommy and Julie Dorries, have gone to great lengths to deliver a unique experience for truck drivers in a town that sees a lot of traffic from semi-trucks, trailers, motor homes and school buses. The drive-in features the first stall built specifically for them —with the SONIC menu and iconic “Press to Order” red button elevated approximately three feet higher than traditional stalls so they can order from the driver’s seat —as well as a circle drive to help drivers get back onto the main highway with ease.

A truck driver passing through Valliant, Okla., stops at SONIC Drive-In to order lunch from the first drive-in stall built specifically for semi-trucks, trailers, motor homes and buses. Designed by local owners, Tommy and Julie Dorries, the stall’s menu and iconic “Press to Order” red button are elevated three feet higher than standard stalls so drivers can easily order without stepping out of their vehicles.

“We have a lot of truck traffic in Valliant, so we wanted to make it easy for these drivers to enjoy SONIC as they pass through town,” said Tommy Dorries, owner of the Valliant SONIC Drive-In. “We probably have more than 20 trucks pull into this stall every day, and we’ve even fed entire ball teams pulling through on their buses. The drivers have been so appreciative, saying they’ve never seen anything like it!”

“We love what the Dorries have done in Valliant,” said Mike Gallagher, vice president of development and franchising for SONIC. “We’re seeing strong demand for the SONIC experience in small towns across America, and we’re always looking for ways to creatively adapt our prototype to best meet the needs of the local community. The Dorries’ idea for a truck stall is a great example of that. At SONIC, we spend a lot of time talking to our franchisees because it’s often their ideas that drive innovation across the system.”

About SONIC, America’s Drive-In

SONIC®, America’s Drive-In®, is the nation’s largest chain of drive-in restaurants with more than 3,500 drive-ins serving approximately 3 million customers every day. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations, friendly service by iconic Carhops and ongoing support of education through its award-winning Limeades for Learning® program. SONIC received top honors as America’s “#1 burger quick service restaurant” in the 2013 Temkin Experience Ratings report. For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries, please visit www.sonicdrivein.com. Customers can also connect with SONIC at facebook.com/sonicdrivein or on Twitter: @sonicdrive_in.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130424005439/en/

For SONIC Drive-In: Madison LaRoche, 512-542-2842, madison.laroche@cohnwolfe.com

Source: SONIC Drive-In
News Provided by Acquire Media