The Hoosier State is a top choice for business, making it an ideal Midwestern city for our iconic drive-in franchise
SONIC Drive-In franchise plans to add 10 locations in the Indianapolis market over the next five years, Senior Director of Franchise Sales/Development Marketing Lori Osley told the Current in Zionsville news publication. With just seven locations open in the Indianapolis area, there is plenty of room for expansion.
“We think there is particular on-tap potential [in Indianapolis], especially to develop more in Boone, Hamilton and Marion [counties],” Lori says in the Current in Zionsville news article. “We have 17 Sonics in the state, but we only have seven in the Indianapolis market. Our first step is finding qualified and enthusiastic franchisees who are entrepreneur-like who would like to hear more about the opportunity.”
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.
As we continue to expand from our super-regional roots and move into new areas of the country, we also adapt to the needs of our consumers. Our innovative approach to growth is a great fit for the growth Indianapolis is experiencing.
SONIC is a perfect fit for the thriving Indianapolis restaurant scene
Indianapolis’ restaurant scene attracts business owners, young professionals and families, making it perfectly suited for SONIC as we continue coast-to-coast expansion. Indiana ranked as one of the top five states to conduct business and first in the Midwest in a recent “Best/Worst States for Business” survey of more than 500 CEOs conducted by Chief Executive magazine. The Indianapolis region is attracting multi-unit franchisees like Todd Fugate, who owns SONIC Drive-Ins in Avon, Camby and Greenwood, and has plans to open three more over the next five years. Another Indianapolis area franchisee, Drew Keriwala, is opening a location in Kokomo in early 2017.
“With those two and new franchisees, we’re hoping to develop the market more fully in Indy,” Lori says. “We really like the Indianapolis area market. Some of the reasons are that we don’t have a lot of stores in the market and we have a very strong brand. We spend up to $200 million a year on national cable TV and digital strategy, so people in the market know who the brand is and they are excited when we get there. It’s a thriving restaurant scene. It’s a growing market. I’ve been out there a couple of times in the last six months, and I love it out there.”
Indoor dining option offers flexibility for franchisees operating in colder climates
SONIC is an iconic brand with an eye on the future. We modify our traditional drive-in model in markets located in colder climates by providing indoor dining areas, in addition to traditional drive-in stalls. Lori says this modified restaurant model is most conducive to the Indianapolis area.
“SONIC has experienced incredible success operating in suburbs surrounding major metropolitan areas like Indianapolis. With only two SONIC Drive-Ins in the market, we see significant untapped potential to develop more franchised restaurants, especially in Boone, Hamilton and Marion counties, with their strong population growth over the last year,” says Drew Ritger, Senior Vice President of Development. “Coupled with Indianapolis’ thriving restaurant scene and business-friendly tax environment, now is a perfect time for SONIC to grow in the greater Indianapolis area.”
Learn more about SONIC franchise opportunities