National publication spotlights longtime SONIC Drive-In franchise owner on ability to grow by focusing on quality, not quantity
SONIC® multi-unit franchise owner Ted Kergan began his career with SONIC in 1977 as general manager of the Alexandria, Louisiana, location. Today he is the largest Sonic Drive-In franchisee in the entire state. Kergan Bros. — which ranks No. 20 on ABiz’s list of the Top 50 Private Companies in the region with $107 million in revenues in 2014 — now owns and operates more than 50 SONIC restaurants throughout Louisiana.
Ted shared his rise-through-the-ranks SONIC franchising success story with Multi-Unit Franchisee. In the magazine article, Ted says that his career at SONIC has been both fulfilling and fun. “At SONIC, we sell fun. We have girls on roller skates and cherry limeades. All we do has to fit into the ‘fun’ box. Our success is a combination of our food and how we serve it.”
Ted also was recognized as a company leader in 2015 when he received the Troy Smith Hall of Fame Award, presented at our annual SONIC Convention in Kansas City, Missouri.
“I’m certainly grateful for the opportunities that got me where I am today. SONIC, under the leadership of Cliff Hudson, is a great organization with great folks,” Ted says in the article.
Long-term success with the SONIC Drive-In franchise
Kergan Bros. is the largest SONIC franchise in Louisiana, employing more than 1,500 residents and making excellence a part of the company’s day-to-day operations.
Ted has a customer-first mentality when it comes to running his businesses. “I’m always upgrading the restaurants,” he says in the article. “If a unit starts looking tired, I tear it down and rebuild or refurbish it. I’m a big believer that the customers want to come into the nicest facility on the street. Not something funky — that’s like putting lipstick on a pig — but something genuinely striking. That shows respect for our customers and our employees.”
Ted gives back to the SONIC brand by serving in numerous capacities, including membership on SONIC’s franchisee advisory council. Additionally, Ted and his team give back to their communities by working with more than 250 schools across Louisiana and volunteering with nonprofit organizations, including the Boys & Girls Club and the American Cancer Society.
The level of excellence Ted founded his business on also translates to his crew. Crewmembers of Ted’s SONIC Drive-In at 3505 Monroe Highway in Pineville, Louisiana, recently were recognized as one of the best in the nation. The team took home the gold medal at the 2015 annual Dr Pepper SONIC Games, an Olympic-style competition and training program recognizing excellence.
The time is now to open a SONIC franchise in your community
While Multi-Unit Franchisee perfectly captures the inspirational narrative of Ted’s continued success as a multi-unit SONIC franchise owner, SONIC continues to thrive with plans for rapid expansion across all 50 states. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence. SONIC is the nation’s largest drive-in restaurant chain, serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by franchisees. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic carhops.
As the new location in Somerset is off to a terrific start, America’s drive-in franchise is actively seeking savvy entrepreneurs to fuel SONIC’s ambitious plans to open dozens of new locations across Massachusetts. The franchise fee for a single SONIC restaurant is $45,000, with a total investment for a traditional SONIC ranging from $1.02 million to $1.77 million (excluding land). The net worth of a partner can be used toward net worth/liquidity requirements. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.
For new franchise owners, Ted offers a simple and straightforward recipe for success in the article:
“Go find somebody who does something you don’t know how to do, and follow them around,” he says. “Most people are willing to take the time if you ask them.”
To read the Multi-Unit Franchisee article in its entirety, click here.