Business is booming and families are flocking to the City of Brotherly Love, making it the perfect metropolitan area for our QSR brand
SONIC®, America’s Drive-In restaurant franchise concept is rapidly expanding nationwide — well beyond our Oklahoma roots and from coast to coast. With several successful locations already open in Pennsylvania, our iconic drive-in concept has set its sights on the Philadelphia greater metropolitan area for expansion in 2017 and beyond.
Philadelphia is perfectly suited for the SONIC experience. One of the nation’s oldest and most storied cities, Philadelphia is also the fifth largest city in America and home to more than 1.5 million potential SONIC fans. Our new Senior Director of Franchise Sales and Development, Sam Wong, will be instrumental in contributing to our company’s development pipeline, with a focus on priority markets such as Philadelphia.
SONIC Drive-In restaurants serve more than 3 million customers each day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchised owners and operators live and work. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new SONIC Drive-In restaurants by the end of 2024.
While our traditional drive-in model will always be at the core of our brand, today SONIC offers investors the flexibility of opening locations featuring indoor dining. Our adaptability and innovation make us a great fit for business and family friendly Philadelphia. Here are just a few reasons why.
Philadelphia is touted as one of the nation’s most livable cities for work and play
Philadelphia is the largest city in Pennsylvania and second largest city on the Eastern seaboard. It continues to be a booming center of commerce that perfectly pairs with SONIC’s aggressive goal to open another 1,000 new restaurants over the next eight years. The majority of Philly’s residents are age 18 to 34, according to Livability, and millennials are drawn to SONIC for our nostalgic drive-in restaurant model, as well as our affordable and delicious food. Forbes magazine has noted that our iconic brand is a popular choice for millennials, while many of SONIC’s competitors have seen a decline in attracting the nation’s largest demographic.
Philly’s “small” big city culture, abundance of top-rated schools and universities, and affordable housing also make it an ideal place to live and work. Fast Company included Philadelphia among its top 20 most livable cities in the world for work-and-play balance. Philadelphia is also a huge sports mecca and is just one of only three U.S. cities in which one team from every league plays within city limits (referring to Major League Baseball, the National Football League, the National Basketball Association and the National Hockey League). All those hungry sports fans are potential SONIC fans.
Pent-up consumer demand for SONIC in Philly and beyond
SONIC’s quirky and popular national Two Guys advertising campaign can establish fans of our brand well before a SONIC franchisee plans a grand opening in a new community. Customers get excited about our full menu offered all day, from our hot breakfast items to our frozen treats, not to mention the more than one million refreshing drink combos we serve daily.
As we expand nationwide, there is plenty of available territory. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence. We are looking for experienced franchisees to join our growing team and put us on the map in all 50 states.
Learn more about SONIC franchise opportunities