Our #ThanksTeach campaign went viral last year, and now it’s back
SONIC owners love their communities just as much as their customers love SONIC. That’s one reason we work hard to make sure America’s Drive-In gives back. It’s also why we’re bringing back one of our most popular community efforts from last year: Limeades for Learning, featuring the #ThanksTeach viral hashtag.
This innovative and powerful program puts SONIC front and center in the push to improve education, while also increasing community goodwill for our brand. Sonic Franchise Development Director Lori Osley explains:
“Limeades for Learning is a remarkably simple program, where teachers submit their learning-related projects to SONIC and the communities vote,” Lori says. “Throughout the month of May, which is Teacher Appreciation Month, people give thanks to teachers who made a difference, by posting to social media using #ThanksTeach. SONIC has donated more than $7.5 million to Limeades for Learning projects created by public school teachers, impacting nearly 420,000 students.”
SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. Over the past six decades, SONIC has become an integral part of the American experience, in no small part due to the dedication of our owners. Nowhere is this more evident than in programs like Limeades for Learning, and to tell that story, this year SONIC is again enlisting a familiar face.
Dancer, singer, and actor Julianne Hough, of Dancing With the Stars returns as our official spokesperson. Through a series of targeted online display and video advertisements, Julianne gets out the message about the importance of Limeades for Learning.
“I am excited to team up with SONIC again to support and thank public school teachers,” Julianne says. “I’d love to kick off #ThanksTeach by thanking one teacher who made a tremendous impact on my life. Thank you, Tracy, for always being there and inspiring me to pursue my passion as a dancer. Everyone can make a difference during Teacher Appreciation Month by simply using #ThanksTeach on social media. By doing so, you can help Limeades for Learning bring meaningful supplies to life in public school classrooms around the country.”
Last year, SONIC donated $1 million to teachers for supplies, materials and resources through Limeades for Learning. Those vital funds made a difference to numerous teachers across the country, according to Christi Woodworth, Vice President of Public Relations for SONIC.
“Everyone has at least one teacher who made a difference in their lives and this month, SONIC invites our fans and guests to thank their favorite teacher on social media,” Christi says. “Every year, teachers spend more than $1 billion of their own money on classroom supplies. Limeades for Learning allows us to thank America’s teachers. Without their dedication, our students would not be as wonderful as they are. We are delighted to partner with Julianne Hough for a second year for our second #ThanksTeach campaign during Teacher Appreciation Month.”
Bring SONIC to your community today
You can make SONIC® Drive-In an integral part of your American experience by bringing America’s Drive-In to your community today. For in-depth details about the SONIC® Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.