America’s Drive-In appears on Forbes’s 2016 list of 100 Most Trustworthy Companies in America
At SONIC®, building a positive relationship with our customers is our number one priority. At the center of that positive relationship is the trust our customers have in our brand. After all, our first location was founded on a dream and a handshake. It’s easy to see that trust has been a part of America’s Drive-In® from the beginning.
Since trust is so central to the SONIC brand, we’re excited to announce that we made Forbes’s 2016 list of 100 Most Trustworthy Companies in America. To measure rankings, MSCI ESG Research looked at more than 2,500 publicly traded companies “with a market cap of $250 million or more to identify the 100 that most ‘consistently demonstrated transparent accounting practices and solid corporate governance.’” We’re thrilled to be on such a prestigious list and we’re proud that others are taking notice of the responsible practices that have been part of our company from the beginning.
“This is truly an honor for our company,” says Senior Director of Franchise Development Lori Osley. “We’re proud to be a brand that both customers and investors can trust. Whether it’s the consistent quality of our made-to-order food, the guaranteed deliciousness of our millions of drink combinations or the unparalleled customer service, everything about SONIC works to create one of the most trustworthy brands in America.”
SONIC is America’s Drive-In. We serve more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC.
Here are just a few ways that SONIC gains and maintains the trust of both customers and investors year after year.
The SONIC menu delights customers every time
SONIC has a menu unlike any other player in the QSR industry. We employ a five daypart strategy to keep sales consistent all day long. The variety that SONIC provides throughout our five strong, balanced and distinct dayparts is unmatched by competitors who are typically only known as “the burger place” or “the chicken place.” Other QSR concepts and burger franchises have only one or two strong dayparts; SONIC is busy serving fresh, hot items morning through night.
And there’s more to love than just our fresh and hot food. SONIC also boasts more than a million drink flavor combinations. This means that there is something for everyone, whether it’s our classic cherry limeades, our refreshing slushes or our milkshakes made with real ice cream. This degree of customization appeals especially to millennials, who value freedom of choice in their dining and comprise the largest group of consumers in the United States.
However, we serve more than just one specific demographic. That’s the beauty of SONIC. Millennials love America’s Drive-In, but so do parents, young professionals and retirees. With over 60 years in business, we have the appeal of a classic, familiar dining destination and the technical ability of a modern restaurant franchise. That’s why you’ll often see a family of several generations gathering together at one of our restaurants to celebrate everyday occasions.
America’s Drive-In has the best customer service in the business
Our top menu would be nothing without superb customer service to back it up. At SONIC, we believe in creating a destination dining experience for our guests. While we’re happy to serve guests who are looking for a quick bite to eat on the go, we also want to be a place where people can kick back and relax while they enjoy their burger and slush.
We achieve this balance by putting the customer in control of their dining experience. By leveraging technology such as our POPS (point of personalized service) system, we can make sure the customer gets exactly what they want while also suggesting items they might enjoy based on their ordering history. This makes our selling practically automatic, something that other QSR franchises can only dream of.
SONIC empowers franchisees with top management team and support
While we’re proud to have a standout menu and excellent customer service, we also do everything we can to support our franchisees. Your success is our success, and we take this very seriously: we give both new and veteran franchisees the full support of our industry-leading management team. We have a finely tuned franchise playbook to help you get the results you want. Our management team is there to answer any questions you have and guide you on your SONIC franchise journey.
You’ll also have the backing of our marketing powerhouse, making sure people are excited about your SONIC franchise long before you even open the doors. Wildly successful television ad campaigns, such as the Two Guys campaign, build demand for our brand in cities where we have yet to open a single location. We also leverage social media and local press to ensure that everyone from Junior to Grandma gets the news that America’s Drive-In is coming to town.
Now is the time to bring a SONIC franchise to your town. We’re expanding, and we have a franchise model to suit every demographic and location around. If you are a passionate business owner with multi-unit franchise or business experience and strong liquidity and net worth, we’d love to have you as part of our franchise family.