How Much Can I Make?
Balanced dayparts, national advertising strength and operational efficiency contribute to bottom line
When you join SONIC®, you align with a 60-plus-year-old brand with national brand recognition poised for rapid growth. Our fast food franchises are expanding into new territory and still have room for expansion in existing markets.
The franchise fee for owning a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.73 million to $2.36 million (excluding land).
SONIC’s commitment to operational excellence, backed by our national purchasing power and brand recognition, have helped us achieve steady growth. We experienced five consecutive years of growth from 2012 to 2016, with average sales growing from $1.07 million to $1.28 million.
Consider this breakdown from Item 19 of our Franchise Disclosure Document:
For 12 months ended 8/31/16
|Number of Sonic Restaurants in group||Average Gross Sales (USD)||Gross Sales Range (USD)||Percent of Sonic Restaurants that Attained or Surpassed the Average Gross sales (%)||Number of Sonic Restaurants that Attained or Surpassed the Average Gross Sales|
|339||1151||576 to 2,474||43||147|
|Franchise Sonic Restaurants||3128||1297||190 to 4,300||43||1334|
|3,467||1,283||190 to 4,300||43||1,478|
For 12 month period ended 8/31/16 for Traditional Franchise Drive-ins
|Gross Sales (USD) in thousands||Number of Drive-Ins||Drive-ins at this Level (%)||Average Gross Sales (USD)||Percent of Drive-Ins that Attained or Surpassed the Average gross Sales (%)||Number of Drive-Ins that Attained or Surpassed the Average Gross Sales|
|2,000 and above||246||7||2330||38||94|
|1,750 to 2,000||254||8||1863||48||122|
|1,500 to 1,750||405||12||1612||46||188|
|1,250 to 1,500||551||17||1366||47||258|
|1,000 to 1,250||768||25||1122||48||366|
|750 to 1,000||655||23||883||52||341|
Average Gross Sales & Certain Expenses of Traditional Company Drive-ins for 12 month period ended 8/31/16
|Average (USD)||Percent of Gross Sales (%)||Percent of Sonic Drive-Ins that Attained or Surpassed Average (%)||Number of Sonic Drive-Ins that Attained or Surpassed the Average|
|Cost of Sales||326||28||44||148|
|Payroll Taxes and Benefits||51||4||44||149|
|Operating Profit before Occupancy Costs
(excluding rent, royalty and other fees payable to Sonic, depreciation and amortization, interest, income taxes and legal & administrative expenses)
Statement of Potential EBITDAR
|Average Gross Sales (USD)||Number of Drive-Ins In Group||Average EBITDAR||Percent of Sonic Drive-Ins that Attained or Surpassed EBITDAR||Number of Sonic Drive-Ins that Attained or Surpassed Average EBITDAR|
|2.0 Million (Highest 20%)||681||425,697||43%||296|
|0.77 Million (Lowest 20%)||681||74,679||52%||352|
Want to learn more about the potential return on a SONIC investment? Start a conversation with us about available areas and qualifications, and we’ll be happy to answer your questions.