Outside one of our best fast food franchises

How Much Can I Make?

Balanced dayparts, national advertising strength and operational efficiency contribute to bottom line

When you join SONIC®, you align with a 60-plus-year-old brand with national brand recognition poised for rapid growth. Our fast food franchises are expanding into new territory and still have room for expansion in existing markets.

Our mints is just one thing that makes us one of the best fast food franchises around!
The franchise fee for owning a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $865,000 to $3.64 million (excluding land).

SONIC’s commitment to operational excellence, backed by our national purchasing power and brand recognition, have helped us achieve steady growth.

Consider this breakdown from Item 19 of our Franchise Disclosure Document:

For 12 months ended 8/31/17

Number of Sonic Restaurants in group Average Gross Sales (USD) Gross Sales Range (USD) Percent of Sonic Restaurants that Attained or Surpassed the Average Gross sales (%) Number of Sonic Restaurants that Attained or Surpassed the Average Gross Sales
Company Sonic Restaurants
223 1,156 $506 to $2,290 44% 98
Franchise Sonic Restaurants 3,227 1,259 $164 to $4,111 43% 1,383
Total of Company Sonic Restaurants and Franchise Sonic Restaurants
3,450 1,252 $164 to $4,111 43% 1,475

For 12 month period ended 8/31/17 for Traditional Franchise Drive-ins

Gross Sales (USD) in thousands Number of Drive-Ins Drive-ins at this Level (%) Average Gross Sales (USD) Percent of Drive-Ins that Attained or Surpassed the Average gross Sales (%) Number of Drive-Ins that Attained or Surpassed the Average Gross Sales
2,000 and above 214 7 2,306 38 82
1,750 to 2,000 237 7 1,860 47 112
1,500 to 1,750 369 11 1,616 48 178
1,250 to 1,500 581 18 1,368 48 279
1,000 to 1,250 799 25 1,119 47 373
750 to 1,000 732 23 886 51 375
Below 750 282 9 657 60 168
Total 3,214 100 1,261 49 1,567

Average Gross Sales & Certain Expenses of Traditional Company Drive-ins for 12 month period ended 8/31/17

Average (USD) Percent of Gross Sales (%) Percent of Sonic Drive-Ins that Attained or Surpassed Average (%) Number of Sonic Drive-Ins that Attained or Surpassed the Average
Gross Sales 1,156 100 44 98
Cost of Sales 321 28 44 98
Direct Labor 260 23 47 105
Management Compensation 49 4 33 74
Payroll Taxes and Benefits 54 5 44 98
Total Labor 363 31 46 103
Gross Profit 472 41 47 104
   Advertising 55 5 44 99
   Utilities 38 3 41 92
   Other Controllables 72 6 48 108
Total Controllables 165 14 47 104
Operating Profit before Occupancy Costs
(excluding rent, royalty and other fees payable to Sonic, depreciation and amortization, interest, income taxes and legal & administrative expenses)
307 27 44 99

Statement of Potential EBITDAR

Average Gross Sales (USD) Number of Drive-Ins In Group Average EBITDAR Percent of Sonic Drive-Ins that Attained or Surpassed EBITDAR Number of Sonic Drive-Ins that Attained or Surpassed Average EBITDAR
1.3 Million 3,399 219 43% 1,478
1.93 Million (Highest 20%) 680 412 46% 316
0.76 Million (Lowest 20%) 680 70 52% 354

Want to learn more about the potential return on a SONIC investment? Start a conversation with us about available areas and qualifications, and we’ll be happy to answer your questions.

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