SONIC® will assist you at multiple phases of the development process from Real Estate Site Selection to Site Design. Other types of assistance provided by our Development team include:
- Architectural Building Design & Engineering Support
- Review of Site during Due Diligence phase
- Approved Contractors list
- Bid review and comparison
- Construction Project Management Guidance
- Assistance with development of Construction Schedule timeline
- Assistance with Vendor ordering from a preferred vendor list
- Photo still of a Sonic Two Guys Commercials
Operations / Training:
SONIC provides a structured and comprehensive training program that includes support from the Discovery process to opening a new drive-in franchise and much more. We are constantly working to evolve our training support to assist our Franchisees in multiple aspects of their SONIC life.
In addition to the Field Training sessions, we also provide SONIC eLearning. SONIC eLearning is a great example of how SONIC ® embraces technology to engage today’s busy Franchisees and SONIC staffers. SONIC ® provides certified training courses online such as Operations, Food Safety, Customer Service and Management training for our new and existing franchisee community.
SONIC has significant brand presence through our National Advertising campaign. This is designed to increase customer awareness of the SONIC brand and our delicious food and drink variety, nationwide.
SONIC’s branding efforts are immediately recognizable and memorable, working on multiple levels to drive sales and build customer loyalty.
Our campaigns showcase the on-lot experience. They can be integrated across multiple day-parts. Our ad campaign focuses on our food and drink and fits well with social media initiatives. Our Two Guys ads are fun and use light-hearted comedy that appeals to a wide audience.
SONIC is always upgrading its technology to benefit operations and generate revenue for franchises. Our new mobile app, for example, is making the drive-in experience more convenient than ever before. The app has key features which are personalizing the SONIC experience for customers. Read our blog to learn more!
- National Purchasing Program
- Product Innovations
- Staff Selection Training