SONIC Drive-In Franchise Owner Review: Meet Mohammad Alaqrabawy

How an entrepreneur made the American Dream come true with the iconic drive-in franchise

Mohammad Alaqrabawy

Mohammad Alaqrabawy is an American success story. When he was a teenager with very little mastery over the English language, Alaqrabawy immigrated to the United States from Jordan and got his first job as a crew member  in a SONIC® Drive-In. Twenty-eight years later, Alaqrabawy owns 15 drive-ins in the Dallas metropolitan area, and his passion for SONIC’s food, his many employees and his community is stronger than ever.

“I came to the United States when I was 18 years old,” he says. “SONIC was my first job. I started in the kitchen, with very little English, and from day one, I just fell in love with the concept. I built my way up to be involved in the management team, then worked as a supervisor, then became a partner, and then, thank God, to become a SONIC franchisee.”

Alaqrabawy has spent his entire adult life in SONIC, and as a franchise owner, he is committed to providing opportunities for his employees, helping them to work their way up through the brand.

“To me, SONIC is not like a job,” he says. “I just enjoy the relationships and the success stories that I see. When I look at some of my employees, who started as a crew members, and work their way up through the company, that is truly amazing. This is a culture where everybody helps everybody else — and that is what I love about this brand. My example helps me a lot, because I can truly say, ‘the sky’s the limit.’ You can work your way up, like I have, from crew member all the way to franchise owner.”

While Alaqrabawy owns 15 restaurants, including a newly-opened nontraditional SONIC located inside a gas station convenience store in Dallas, he credits SONIC’s executive team for helping to make the process of opening new restaurants easy for him to achieve.

“SONIC makes opening a new restaurant so easy for us,” Alaqrabawy says. “They start offering help from day one. When I started to grow with SONIC, it was a no-brainer because we get all of the support that we need.”

One of the biggest strengths in franchising with SONIC is the remarkable level of brand awareness that the brand has throughout the nation. When Alaqrabawy is ready to open a new restaurant, he knows that his community will be excited long before he opens his doors.

“The brand awareness is amazing,” Alaqrabawy says. “With all of the national media, the television commercials, our customers already know our menu before we open a new restaurant. They’re excited when they learn that we’re going to open a new restaurant. All we have to do is open a new location, and our customers will be there.”

In the documentary clip below, watch Alaqrabawy open up about his life as a SONIC franchisee, and learn more about how this one-time SONIC crew member became an exemplar of the American Dream:

Link to video 

Learn more about SONIC franchise opportunities

For in-depth details about a SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You also can learn more by visiting our research pages.

SONIC®, America’s Drive-In®, is part of the Inspire Brands® family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, and SONIC locations worldwide.

SONIC Franchise Review: Meet Blake Haines

Iconic drive-in franchise unveils short documentary about a young franchise owner who is thriving in the family business

SONIC® franchisees often say that joining SONIC®, America’s Drive-In® feels like becoming part of a very large family. For Blake Haines, co-owner of SONIC Drive-Ins located in Tennessee, investing in a SONIC Drive-In franchise is becoming a part of the family — his family.

Haines’ father-in-law, David Watson, is one of the largest SONIC franchisees in the system with more than 60 locations in Tennessee. After graduating from college, Haines worked his way up from carhop to general manager at the very first drive-in Watson purchased in his hometown of Franklin, Tennessee, in 1987. Haines’ impressive work ethic and drive to succeed prompted Watson to make Haines a partner in 29 restaurants — including a new, state-of-the-art location in the beautiful Franklin neighborhood of Berry Farms.

Opened in summer 2018, the Berry Farms location fits in perfectly with the architecture of its pedestrian-friendly community. The restaurant is extremely versatile, with garage doors that open to the breeze in the summer and close during the chilly fall and winter seasons, offering guests a great place to unwind and satisfy their cravings no matter the time of year or the fickle weather that Tennesseans are used to experiencing.

“It’s been incredibly busy,” Haines says. “SONIC has such great recognition, and that’s one of the things that you want as a franchisee — that brand recognition. Also, the building layouts, the carhops, the huge menu and the incredible drinks — everything about the brand is very appealing. SONIC provides support in many ways to help you run your restaurant the way you need to. I get asked all the time if I ever get sick of eating SONIC food, and the truth is no. No, I don’t.”

In the documentary clip below, watch Haines open up about his life as a SONIC franchisee, and be sure to catch his co-star, his brand new restaurant, in every scene:

Learn more about SONIC franchise opportunities

For in-depth details about a SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You also can learn more by visiting our research pages.

SONIC®, America’s Drive-In®, is part of the Inspire Brands® family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, and SONIC locations worldwide.

What Makes SONIC a Standout Franchise Opportunity?

SONIC franchise CEO explains that and more in a Q&A

Cliff Hudson has served as CEO of SONIC for 23 years. In that time, SONIC has evolved from a hyper-regional brand to one of the most dominant brands in the QSR industry. Under Hudson’s leadership, SONIC pioneered a winning five-daypart menu strategy and won millions of loyal fans by offering wildly innovative products and appealing to them with humor in the enormously popular “Two Guys”, and the new “Two Girls” marketing campaigns. SONIC has grown to more than 3,500 locations across the country, and the brand is only getting started.

Cliff Hudson

In this wide-ranging Q&A, Hudson maps out why SONIC’s future is brighter than ever before and how SONIC collaborates with franchisees. He unpacks future growth plans, new products and the revolutionary new mobile app that is poised to change the way customers interact with SONIC forever.

How is SONIC enhancing the customer experience today?

Hudson: One of the big things that will enhance our customer experience is our growing integration of technology. We’ve had our first market test of what we call Integrated Customer Engagement. It includes a customer’s ability to order ahead using an app, pay ahead and pull into a stall. Because the food will have been prepared before the customer gets there, it is delivered to the customer’s car in less two minutes — now the customer can be first in line every time. The customer has the ability to completely personalize and customize their order on the app, so we’re enhancing the customer experience with 21st-century tools. We’re taking the strength of what we’ve had historically, and we’re stepping it up.

Why does SONIC stand out as a franchise opportunity?

Hudson: We are a national brand with a super-regional footprint. There’s still territory for which a new franchisee can purchase development rights. That territory will have had years of national marketing, so when a franchisee opens his first store, he already will have a high degree of brand awareness. There are many markets where that is true, and that is a real advantage for a new franchisee. In addition, we have something that is rare in the franchise industry, which is an ascending royalty rate. This means that we share some of the risk with the franchisees — if their sales are lower when they open, their royalty rate will be lower as well. As their sales climb, their royalty rate will climb. They get the benefit of a national brand, even going into new markets, and the benefit of us running the risk with them in new markets.

What does SONIC look like in the next five years?

Hudson: We are approaching 4,000 units and will be on a new plateau of national brands in the next 5 to 7 years. It makes us a better risk for a new franchisee opening in a new market. There are about five states where we do not have a presence, although in the near term, we will open our first store in Hawaii. Then we will focus on other states where we have no presence. In the next five years, we will continue to focus on domestic expansion and increase our brand awareness and customer loyalty.

One of the unique things about SONIC is the culture of collaboration between the franchisor and the franchisee network. How do you continue to deliver on this goal?

Hudson: One of the things that we’ve worked on really hard is to promote a culture of collaboration. We’ve worked hard to engage our franchisees in planning regarding technology, new products and marketing programs. The franchisees are involved in the development and testing of those long in advance. As a franchisor, we go a great distance in achieving alignment with our operators because they’re so involved in the process. We’ve all achieved a great deal of success together — and success begets further success. Even in times when things are more challenging, we’ve done a good job of keeping our operators on board by keeping them involved in the process.

There is the opportunity to have fun! Our brand lends itself — with products and customer experience — to having fun. We spend a lot more time at work than we do in any other aspect of our lives, so it’s important to enjoy the people you work with and the time you share together.

How does SONIC’s five-day part strategy help franchisees generate sales throughout the day?

Hudson: About 20 years ago, we started developing beyond the traditional lunch and dinner business — which all of our competition still relies on — when we introduced our Frozen  Fountain Favorites in 1996. This really blew out the afternoon and evening business. Four or five years later, we implemented breakfast, and that rounded out the five dayparts — Breakfast, Lunch, Afternoon, Dinner and Evening, or B.L.A.D.E., as we say. This has helped our franchisees leverage labor throughout the day. Rather than having a small lunch staff and a big dinner staff, our operators get to leverage their staffs all day.

If you look at most of the sandwich concepts, 75% to 80% of their business comes from lunch and dinner, whereas about half of our business comes at lunch and dinner, and half comes from breakfast, afternoon and evening. SONIC offers a very differentiated business strategy that allows you to leverage fixed assets and labor in a way the competition does not.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You also can learn more by visiting our research pages.

New President of SONIC Drive-In Opens Up: a Q&A with Claudia San Pedro

Iconic drive-in franchise president explains what makes SONIC a unique, forward-thinking investment opportunity

Claudia San Pedro was promoted to president of SONIC® in February 2018, and after more than 12 years in high-profile positions with the iconic drive-in franchise, San Pedro is uniquely qualified to help lead the growing brand into the future.

In her new role, San Pedro will be primarily responsible for franchisee relationships, managing the supply chain, leading franchise development efforts and business planning. San Pedro’s ascension to president comes as SONIC is emerging as the rare brand that can leverage a 65-year history as a nostalgic, American drive-in franchise into being one of the most forward-thinking franchise systems in the industry.

In the interview below, San Pedro opens up in a wide-ranging conversation about what makes SONIC unique, how SONIC values its franchisees and why SONIC is a brand with a bright future.

What makes SONIC unique in the competitive QSR market?

San Pedro: The restaurant industry is incredibly competitive, and it’s so important to be able to differentiate yourself. One of the reasons I love the SONIC brand is that we’re differentiated on multiple levels. Physically, we’re a drive-in concept — which is more relevant than ever, given technology and how consumers want to access their food. With our concept, the customer controls the process. They decide when they want to order and how they want their food and drinks. Our customers can order anything on our menu any way they want it. Customization is built into our brand’s DNA. We have one of the most distinctive menus in the industry featuring unique sides like hand breaded onion rings, mozzarella sticks and tater tots, hamburgers, chicken sandwiches and six-inch premium hot dogs in addition to our real fruit drinks and slushes. Finally, we are differentiated in terms of our service model, which is our personalized carhop. In this day and age, having that personalized carhop experience is a nice way to build relationships with our customers

Why is SONIC so popular with consumers?

San Pedro: We’re not just serving food; we’re creating memories. We can make a bad day go well with good food and drinks. That’s important to us. It’s not food as a survival piece — SONIC is nourishment for the soul. When you come to SONIC, it’s a great way to spend time with your friends and family.

SONIC Drive-In FranchiseSONIC is well-known for its inclusive culture between its franchisees and the executive team. Why is this relationship vital to the success of the SONIC brand?

San Pedro: One of our core values is relationships as a way of life. That is important to us because the franchisor/franchisee partnership is critical to the success of the brand. One of the ways that we really work to live our values is in making sure our franchisees are involved from day one in providing input into any major aspect of our business. Whether it’s a marketing initiative, a development initiative, a technology initiative, or product innovation, our Franchisee Advisory Council is with us from the beginning. They work with us to ideate and test the initiative until we ultimately launch system-wide implementation. We understand that if it weren’t for our franchisees we wouldn’t be successful, so garnering their input and having good discussion and debate about how to move the brand forward is the best way we can all ensure success for the future.

While other brands struggle to recruit younger and more diverse buyers, SONIC is one of the industry’s leading brands in this regard. Why?

San Pedro: Small businesses are the backbone of the American economy. Many small businesses begin with one idea that is generated by an independent entrepreneur. What’s wonderful about the franchise business model is that it facilitates that dream. If you look at where we’re able to shine, it’s not only providing opportunities for entrepreneurs whose families may have been here for hundreds of years, and it’s about providing opportunities for new immigrants or second-generation immigrants who want to grow their business. Franchising is an excellent way to start small, and over time, build a large business.

What is special about the culture of SONIC?

San Pedro: The important part of our culture is that you take yourself seriously enough to run a good business, focusing on growing sales and profits. At the same time, you spend a lot of time with the people you work with, and you need to have a good time. We’re only on this earth for a short amount of time, so we really strive to take ourselves seriously when we need to, and we also want to have fun and meet great people along the way.

What is exciting about the future of SONIC?

San Pedro: If you look at the heritage of the brand, we’re more than 60 years old. Many people think of us as a nostalgic, drive-in brand, but the reality is that we’re all about the future. If you had to build a new concept today that could leverage technology in the most relevant, meaningful way to the consumer, providing personalized food and drinks, the ability to order ahead to reduce the friction of waiting in a drive-thru line or having to get out of your car to go indoors, you would build a drive-in model. What’s perfect about it for us is that our heritage is based on doing it the way the consumer wants. So if you want an onion ring on your hamburger, that comes completely naturally to us because that is a part of our brand DNA. Consumers now more than ever want to be able to have as many choices as they can. If you think about the future and how we need to leverage technology to drive a much better customer service experience, we are uniquely suited to deliver on that proposition.

What is the future of SONIC’s franchise development?

San Pedro: We have franchisees who have been a part of our system for 20 and 30 years, and we also have franchisees who have just joined our system. They may start off with 10 drive-ins, and have goals of owning 200 drive-ins over the next 10 years. We have a wonderful balance of new franchisees coming into the system, where SONIC is their first foray into the restaurant industry, as well as franchisees who own multiple other concepts and have significant experience in the restaurant industry.

When you think about SONIC, there are very few brands that garner the brand awareness that we do and have the marketing power that we do, while also having so much green space available to be built upon.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You can also learn more by visiting our research pages.

Kamal Singh Acquires 34 SONIC Franchise Locations

Millennial entrepreneur looks forward to a bright future with America’s beloved drive-in franchise

Kamal Singh is one of the most enterprising millennial entrepreneurs in the franchise industry. At the age of 31, Kamal owns more than 25 KFC and KFC/TacoBell locations, and he recently became one of the largest multi-unit franchisees with SONIC after acquiring 34 locations in the Houston area.

With revenues well approaching $70 million annually, Kamal says he chose to make the significant investment in multi-unit ownership with SONIC because of the tremendous profit-potential. SONIC’s 60-year legacy of exceptional food and customer service, as well as our brand’s forward-thinking leadership team was equally attractive to Kamal in the decision-making process.

“SONIC has a terrific, high-quality menu and a long-legacy of connecting with customers,” says Kamal, adding that he has plans to build 20 more SONIC restaurants in the fast-growing Houston area. “I think there is more than enough room to expand by several units in the Houston area. The opportunity is there.”

Born in India, Kamal immigrated to the United States when he was 14 years old. One of his first jobs was as a McDonald’s cashier in high school. After graduating from the University of Houston with a degree in accounting, Kamal says that the turning point in his life came in 2009 when he decided to leave a well-paying accounting position to buy a local sandwich shop.

“Buying my first restaurant was one of the best decisions I’ve ever made,” Kamal says. “At the time, the sandwich shop was completely failing – going into bankruptcy. I had to work hard to quickly transform our operations and learn how to manage a team effectively to turn things around. I’m proud to say that this effort was successful and that this inspired me to invest in the QSR segment with well-known franchise brands.”

Although a very hands-on manager, Kamal has learned to step back and trust his teams to execute and excel. Kamal says he sees operations as the heart of any business model and the key to growth.

“I don’t believe in management, but in leadership,” said Kamal says. “I want to inspire our teams to achieve greatness within themselves.”

One of his goals as a SONIC franchisee is to continue working on leadership development, working alongside our executive team, to provide opportunities for his teams to thrive professionally and fulfill their own goals at his locations.

“I look to enhance my leadership team’s abilities and experiences,” Kamal says. “We have an ear to the ground in our restaurants, and we’re always looking to learn from all levels within our units. We empower our higher-level leaders, and seek to find opportunities for our teams to thrive within the business model.”

Kamal says he also “looks to the industry for best practices to evolve and better execute the brand vision and guest experience.”

Now a family man with two young sons, Kamal is excited to continue his journey as a multi-unit franchisee with SONIC. His hopes for the future are bright with plans to expand in 2018 and beyond.

“I look forward to expanding the footprint in the Houston area going forward,” Kamal says. “SONIC is a strong brand, with enormous brand recognition and an exceptional product. I am excited to track the performance of my locations and build upon their success in the years ahead.”

Become a SONIC Franchise Owner

To learn more about becoming a SONIC Franchise Owner, request a copy of our free franchise report or visit our research pages.

About Sonic

SONIC, America’s Drive-In, is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC’s more than 3,500 drive-in locations are owned and operated by local businessmen and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $9.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in their students. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

Amhad Awik Finds Lifetime Career with SONIC

Executive has ongoing passion for SONIC operations

After arriving in the United States from Lebanon to attend college, SONIC® quickly became one of Ahmad Awik’s favorite dining spots.

As a student, Ahmad became a regular customer. He and his wife would go on dates to take advantage of Family Night which featured savings on burgers.

Ahmad’s love for SONIC continues to grow. In 1993, he joined SW Karma, LLC and today serves as its vice president of operations. The group owns and operates more than two dozen SONIC Drive-Ins.

“I don’t feel like I’m working,” Ahmad says. “I feel like I’ve been investing my time with my people. I don’t call it work. I call it a passion.”

Reflecting upon the day he saw a lighted “Help Wanted” sign in the window of a SONIC Drive-In located on Butler Avenue in Flagstaff, Ahmad realized that he valued his customer experience with SONIC so much that he wanted to work there.

“I just went in and shook the manager’s hand and said I’d really like to have an opportunity here, but my hours are limited,” he says. “The manager said that’s not a problem.”

Graduating with a bachelor’s in electrical engineering and a minor in mathematics, he had his mind set on working for SONIC. Working his way up, he became a manager and then a director overseeing several stores and their respective supervisors. Ahmad began helping SONIC’s Dennis Murphy grow the franchise system. “I started working with him when he had five locations,” Ahmad said, “When he sold it, we had 48 locations.”

“Going into a market that nobody has tapped into as an investor means you’re going to be investing in a recognizable business,” he says. “They will quickly see that nobody can do what SONIC does. Everybody tries to imitate what SONIC does, but they can’t.

“We have so many undeveloped markets but people in them already love SONIC because of our effective national marketing,” Ahmad adds. “It doesn’t matter where people live in the country; they’re exposed to a SONIC ad.

“The people running the operation are family-oriented people who care and believe,” he continues. “They wake up in the morning and ask ‘What can I do to make SONIC’s brand better than it was yesterday?’ That’s what really drives SONIC towards a better future moving forward.”

Become a SONIC Franchise Owner

To learn more about becoming a SONIC Franchise Owner, request a copy of our free franchise report or visit our research pages.

Find your life’s passion and career with SONIC

SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. For 64 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $8.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in their students. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visitsonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn about SONIC’s Limeades for Learning initiative, please visit LimeadesforLearning.com.

SONIC Franchise Review: An Interview with Nashville Area Owner David Watson

SONIC Drive-In franchisee discusses decades of success that’s taken him from carhop to multi-unit owner

Sonic's Multi-Unit Owner Franchisee David WatsonDavid Watson has built his current empire of 26 successful SONIC Drive-In franchise locations primarily in middle Tennessee. His success through the decades embodies the American dream so many of our franchisees share.

David’s journey as an entrepreneur began on skates in a SONIC parking lot in Clarksdale, Mississippi, where he spent his teenage years delivering burgers and tots. He stayed on board with SONIC through college and before finishing his degree went to work full-time for America’s Drive-In®, opening new restaurants all over the country.

“This was during the big boom in the late 1970s and early 1980s when we were opening locations every week,” David says. “Then I fell in love with a girl.”

The rest, as they say, is history. David got married, went back to school and got his master’s degree in business and began a new career outside of SONIC but thought about his time at SONIC daily.

In the mid-1980s David was driving from Memphis to Atlanta and stopped in Franklin, Tennessee, where he spotted a former SONIC drive-in that had been converted into a liquor store. “I paid $150,000 for the building and the land…everything. I got three partners to join me, one being my dad, and we opened in 1987. Since then I’ve probably owned about 60 SONIC locations.”

David is a firm believer in the operational excellence of franchising and is one of the founders of The Rollins Center for Entrepreneurship and Technology at his alma mater, Brigham Young University, and frequently speaks to college students at BYU, as well as local middle Tennessee colleges and universities about franchising and entrepreneurism. David recently shared his excitement for the SONIC brand and his family’s involvement in the business, which includes son-in-law Blake Haines as director of operations.

This is his story:

What do you like about the direction SONIC is heading?

I feel so fortunate that I was able to go through the era when I was just starting as a franchisee with former CEO Steve Lynn. He came up with the idea of co-oping all of our advertising efforts and purchasing pooling in the late 1980s. I was blessed to be with the company because we just skyrocketed. Success magazine at the time ranked us as the No. 1 franchise, and I believe that — I really do. From Lori Osley [Senior Director of Franchise Sales/Development Marketing] to Drew Ritger [Senior Vice President for Development] to my field marketing reps to my operations people, they are always there to help franchisees.

What differentiates SONIC from other QSR concepts?

Of course, the first and foremost is the carhop service. We are the only QSR in the industry that does that. Second is our gigantic menu with all the choices. Third is the consistency of our operations and food. A good example is that when I was a teenager I promise you that the kitchen is exactly the same as it was. It hasn’t changed as far as layout. The equipment, of course, is upgraded and top of the line, but back then we had already perfected getting the food out the door fast.

What do you think of the Two Guys national advertising campaign?

When I travel by plane and I am wearing my SONIC shirt, someone will always approach me and ask, “I hear those commercials, my mouth waters and I hear the Two Guys. When will we get a SONIC in my town?” The national ad campaign is really getting people excited about new markets.

How often do you visit your restaurants?

My son-in law goes there every day since he is head of operations. I go there to eat or if there’s an issue that needs to be addressed. Any time we do renovations I meet with the contractor on-site.

What do you like to order when you go to one of your restaurants?

My go-to order is a SONIC hamburger with mayo and mustard, tots with cheese and the hot fudge and peanut butter milkshake for dessert.

How does training and support from SONIC’s home office help you succeed as a business owner?

The consistency and product control is stellar. Every product we have has a flip chart.
Everything has exact specifications, and the home office support provides training online, so our employees do a lot of computer work before they actually step in the kitchen. We do a lot of training. SONIC is also really good with assistant manager training and management training classes. We also offer continual food safety classes. All these things are very beneficial.

What is your customer base like?

It really is 18 to 30 no matter how we look at it. They are the ones who spend money. The 30-year-olds, like my daughter who has an 8-, 6-, 4-, and 2-year-old, start to teach their children how to eat at SONIC, so when their kids turn 18, guess what? They are going to be SONIC fans with their own cars and their own money.

How do you give back to the local community?

You can call any school in Williamson County here in middle Tennessee and ask them if SONIC is involved and they will say, “Absolutely.” We are all over the schools in the county in which we operate. We sponsor YMCA ball teams left and right and the softball fields have SONIC signs all over them. We jump on board with any kind of school participation. Our locations are big on community involvement. We designate half a percent of our sales to use locally.

We really give our management the opportunity to become what I call Mr. or Mrs. SONIC in their community. We expect them to wear their SONIC shirts and aprons, have coupons in their pockets and go out in the community, stay involved and see where they can help. That’s how you build sales and business loyalty.

Why have you stayed with SONIC all these years?

I was really good at it. I understood it and I knew the business and that’s why, for me, it was such a draw. Plus I saw the future and knew SONIC was something that could grow, and I could have a bigger stake in it. That’s what drew me back. I’ve helped recruit probably a half dozen franchisees. It’s a great franchise; we get lots of support. If I had done “David’s Drive-In” instead of SONIC, I would have failed miserably.

Own a Sonic Franchise today

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.