SONIC Franchise’s Pickle Slush a Summer Hit

SONIC franchise won big on delicious take on a playful
and popular food trend

SONIC, America’s Drive-In franchise, won national media attention for the roll-out of one of the most playful menu items in recent memory: The Pickle Slush.

Americans are wild about pickles, and in recent years, pickles have become trendy for their ability to enhance almost any flavor combination. By elevating them above add-on status, SONIC made pickles the star of their very own slushie drink.

SONIC Customer at Drive-In

“Quite simply, pickle juice is fun,” says Scott Uehlein, vice president of product innovation and development for SONIC. “Nothing says summer like a SONIC slush, and only SONIC could bring a completely on-trend beverage flavor into 3,500 restaurants.”

The Pickle Slush was a bona fide hit with the national media, as dozens of publications from USA TODAY, Time, People, Mashable and more rushed to cover the iconic franchise’s brand new frozen treat. In a recent profile of the Pickle Slush, Food & Wine explained what makes SONIC’s bold summer treat so unique:

“And the drink is exactly what it sounds like: a sweet slush flavored with pickle juice,” Food & Wine reports. “As could be expected, the beverage is bright green — in a way no brine of pickles ever has been — but this is SONIC, so everything should be a little fluorescent and playful.

“We tasted the drink at Sonic’s headquarters in Oklahoma City, and it’s surprisingly delicious (and makes a good accompaniment to burgers and/or tots and/or corn dogs),” the publication continued. “Sweet and tangy, the bright brine compensates for the over-savoriness you might have been worried about. You won’t understand why, but you’ll keep going back for more sips, likely until it’s all gone.”

Menu innovation drives sales and excites customers

SONIC Drive-In

While the Pickle Slush inspired think pieces and rave reviews by news outlets and fans on social media, this playful treat is part of SONIC’s consistent strategy to deliver exciting menu items that drive sales to franchisees and prod the brand’s millions of loyal customers into trying something new.

Recently, SONIC has rolled out a delicious new mushroom-infused burger that is more environmentally conscious without sacrificing the taste that SONIC is known for. SONIC also launched Crispy Tenders, a delicious update on chicken tenders. This continued commitment to updating what already is one of the QSR industry’s most innovative menus is a winning way to deepen the brand’s connection to its fans — and they return the favor. When SONIC rolls out a product, fans rush to YouTube and Facebook to post videos, many of which are viewed thousands of times.

Alongside these delicious menu additions, SONIC is making its customer experience more convenient than ever. In late spring, SONIC launched its revolutionary mobile app, which allows SONIC fans to order from their local franchise restaurant with their phones. SONIC fans can customize their order to their liking, pay for their order and have their food in hand mere minutes after pulling up to the restaurant.

“At the heart of who we are is innovation,” says Vice President and Chief Marketing Officer Lori Abou Habib. “We are constantly looking for new ways to make the experience at SONIC greater and more memorable. The people who work at SONIC are incredibly entrepreneurial and want to make sure we are meeting our consumers’ needs and surprising them.”

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You also can learn more by visiting our research pages.

What Makes SONIC a Standout Franchise Opportunity?

SONIC franchise CEO explains that and more in a Q&A

Cliff Hudson has served as CEO of SONIC for 23 years. In that time, SONIC has evolved from a hyper-regional brand to one of the most dominant brands in the QSR industry. Under Hudson’s leadership, SONIC pioneered a winning five-daypart menu strategy and won millions of loyal fans by offering wildly innovative products and appealing to them with humor in the enormously popular “Two Guys”, and the new “Two Girls” marketing campaigns. SONIC has grown to more than 3,500 locations across the country, and the brand is only getting started.

Cliff Hudson

In this wide-ranging Q&A, Hudson maps out why SONIC’s future is brighter than ever before and how SONIC collaborates with franchisees. He unpacks future growth plans, new products and the revolutionary new mobile app that is poised to change the way customers interact with SONIC forever.

How is SONIC enhancing the customer experience today?

Hudson: One of the big things that will enhance our customer experience is our growing integration of technology. We’ve had our first market test of what we call Integrated Customer Engagement. It includes a customer’s ability to order ahead using an app, pay ahead and pull into a stall. Because the food will have been prepared before the customer gets there, it is delivered to the customer’s car in less two minutes — now the customer can be first in line every time. The customer has the ability to completely personalize and customize their order on the app, so we’re enhancing the customer experience with 21st-century tools. We’re taking the strength of what we’ve had historically, and we’re stepping it up.

Why does SONIC stand out as a franchise opportunity?

Hudson: We are a national brand with a super-regional footprint. There’s still territory for which a new franchisee can purchase development rights. That territory will have had years of national marketing, so when a franchisee opens his first store, he already will have a high degree of brand awareness. There are many markets where that is true, and that is a real advantage for a new franchisee. In addition, we have something that is rare in the franchise industry, which is an ascending royalty rate. This means that we share some of the risk with the franchisees — if their sales are lower when they open, their royalty rate will be lower as well. As their sales climb, their royalty rate will climb. They get the benefit of a national brand, even going into new markets, and the benefit of us running the risk with them in new markets.

What does SONIC look like in the next five years?

Hudson: We are approaching 4,000 units and will be on a new plateau of national brands in the next 5 to 7 years. It makes us a better risk for a new franchisee opening in a new market. There are about five states where we do not have a presence, although in the near term, we will open our first store in Hawaii. Then we will focus on other states where we have no presence. In the next five years, we will continue to focus on domestic expansion and increase our brand awareness and customer loyalty.

One of the unique things about SONIC is the culture of collaboration between the franchisor and the franchisee network. How do you continue to deliver on this goal?

Hudson: One of the things that we’ve worked on really hard is to promote a culture of collaboration. We’ve worked hard to engage our franchisees in planning regarding technology, new products and marketing programs. The franchisees are involved in the development and testing of those long in advance. As a franchisor, we go a great distance in achieving alignment with our operators because they’re so involved in the process. We’ve all achieved a great deal of success together — and success begets further success. Even in times when things are more challenging, we’ve done a good job of keeping our operators on board by keeping them involved in the process.

There is the opportunity to have fun! Our brand lends itself — with products and customer experience — to having fun. We spend a lot more time at work than we do in any other aspect of our lives, so it’s important to enjoy the people you work with and the time you share together.

How does SONIC’s five-day part strategy help franchisees generate sales throughout the day?

Hudson: About 20 years ago, we started developing beyond the traditional lunch and dinner business — which all of our competition still relies on — when we introduced our Frozen  Fountain Favorites in 1996. This really blew out the afternoon and evening business. Four or five years later, we implemented breakfast, and that rounded out the five dayparts — Breakfast, Lunch, Afternoon, Dinner and Evening, or B.L.A.D.E., as we say. This has helped our franchisees leverage labor throughout the day. Rather than having a small lunch staff and a big dinner staff, our operators get to leverage their staffs all day.

If you look at most of the sandwich concepts, 75% to 80% of their business comes from lunch and dinner, whereas about half of our business comes at lunch and dinner, and half comes from breakfast, afternoon and evening. SONIC offers a very differentiated business strategy that allows you to leverage fixed assets and labor in a way the competition does not.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You also can learn more by visiting our research pages.

SONIC Drive-In CEO Named to Nation’s Restaurant News’ Power List

Iconic SONIC franchise CEO is highlighted on prestigious annual list of Top 50 most influential people in foodservice

Nation’s Restaurant News (NRN) has named SONIC® CEO Cliff Hudson to The Power List 2018, its prestigious annual list of the 50 most influential people in foodservice.

Billed as “the definitive list of industry leaders who are not only setting trends today, but also shaping them for tomorrow,” the leading restaurant industry publication made a fine choice by selecting our CEO.

NRN describes Hudson as  “The Menu Innovator,” and the publication praised his exemplary track record leading the iconic SONIC brand as chief executive officer since 1995.

“J. Clifford Hudson has led Oklahoma City-based quick-service chain SONIC Drive-In as its CEO for the past 22 years,” NRN  reports. “During that time SONIC has grown to more than 3,500 units and led the way in soft-drink innovation — a customization play that Hudson cites as a factor in drawing a disproportionate number of millennial customers. SONIC also has carried out culinary innovations during Hudson’s tenure, including the introduction of hot dogs. Last year, SONIC took a bold move by testing a premium “blended burger,” made with 25 percent to 30 percent mushrooms blended with ground beef.”

The magazine correctly points out that Hudson is known for, “expanding the long-standing quick-service burger chain and bringing it into the 21st century,” and his inclusive and collaborative approach is one of the key reasons why our brand is rapidly growing across the country.

“Hudson has quietly created a leadership team that is unusually diverse for the industry, with most of his senior officials either women or ethnic minorities,” NRN reports. “SONIC is also testing order ahead.”

We encourage you to click here to read the full article on why Hudson has been recognized as one of this year’s most influential people in the foodservice industry.

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers in the communities where our franchise owners operate. We are in the middle of a major nationwide expansion and joining SONIC now makes more sense than ever.

Learn more about SONIC Drive-In franchise opportunities

For in-depth details about SONIC Drive-In franchise opportunities, request a copy of our free franchise report. You can also learn more by visiting our research pages.

SONIC’s Franchise Restaurant Models Work in Convenience Stores and Non-Traditional Locations

Wherever people are popping by for convenience or quickness, America’s Drive-In fits right in

SONIC® has always put quality, delicious food, and top-notch customer service above everything else. As one of America’s premier QSR’s, we’re proud to be people’s go-to stop for celebrating everyday occasions. From our delicious, endlessly customizable drink menu to our fresh, made-to-order food, SONIC has something for everyone.

As we continue our nationwide expansion, we’re always looking for additional ways to bring our one-of-a-kind dining experience to new customers. One model that has us especially excited is the opening of SONICs in convenience stores and other non-traditional locations. These new sites allow us to create powerful synergies with other brands while at the same time making our food more accessible than ever.

“This push to open restaurants in convenience stores and other non-traditional locations represents an exciting new direction for America’s Drive-In,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “Our brand has always been about creativity and adaptability, and this new restaurant model fits perfectly in that tradition. Innovations like this are yet another example of the entrepreneurial spirit that’s propelling our current national expansion.”

While the traditional drive-in continues to be at the heart of SONIC’s restaurant model, non-traditional models also figure strongly in our growth. They present new and profitable opportunities to serve markets and locations where traditional drive-in locations aren’t possible. Furthermore, combining SONIC franchises with existing and new convenience stores allows franchisees to leverage the built-in markets of other national brands.

The time is ripe to invest in a SONIC franchise, with awareness of our brand and demand for our services higher than ever. With new franchise models possible, there have never been more ways to become a franchisee.

America’s Drive-In is an adaptable, growing brand with a rich history

Here at SONIC, we’re proud of our roots. Founder Troy Smith started his humble Oklahoma hamburger stand with the goal of unmatched customer service backed by innovation. His hard work and business acumen laid the groundwork for SONIC to become the QSR powerhouse it is today.

While we’ll never lose sight of where we began, we also continue to look forward. The SONIC of today is a vibrant, innovative brand for the 21st century. We continue to invest in new technology to provide a superb, customized experience for everyone who visits our restaurants. We’re also leveraging social media to connect with our fans in more ways than ever.

As we grow our brand across the nation, we’re pushing the boundaries of what a QSR can be. Convenience store locations represent a prime example of this innovation. These stores have a built-in customer base that is already primed to buy when they walk in the door. The addition of a SONIC restaurant is a logical extension of the convenience store concept by providing a way for visitors to enjoy tasty hot food and refreshing cold drinks while they’re on the go.

America’s Drive-In has had great success partnering with existing convenience store brands to bring the SONIC experience to customers. For instance, recent co-branded locations in Oklahoma City have proven to be a smart business move for both brands. This is just one of the many synergies possible, and we’re always working with franchisees who can bring such innovation to SONIC’s strong tradition.

More ways than ever to invest in a SONIC franchise

SONIC offers its franchisees a variety of models for opening a restaurant. In addition to our traditional drive-in, we also offer models with indoor dining, counter service models perfect for convenience stores and food courts, and drive-ins especially designed for travel plazas. We can also work with franchisees to convert existing restaurants into SONIC locations. Our team of real estate and market research professionals works closely with our franchisees to choose the best location and model for their particular markets.

Convenience store locations represent an exciting new type of restaurant that meshes perfectly with SONIC’s business model. For example, the wide range of open hours at convenience stores fits well with our five-daypart menu strategy, which offers customers options for breakfast, lunch, afternoon, dinner and evening. This strategy could translate into a higher ROI for investors, keeping business steady during those parts of the day when other QSRs typically experience slumps.

sonic franchise

The model of the drive-in window also fits particularly well with convenience stores. People who go to convenience stores are busy but don’t want to compromise on quality. Attaching a drive-in allows them to get a high-quality meal, drink, or snack without having to leave the convenience and comfort of their vehicles. With SONIC’s reputation for superb food and stellar service, adding a drive-in location gives convenience store customers a QSR option they can trust.

Finally, partnering with a convenience store allows franchisees to operate in locations and markets where a traditional drive-in location might not be feasible. Whether it’s a denser urban area without the land necessary for drive-in stalls or a travel plaza that sees lots of drive-thru traffic, the convenience store model is a strong, sensible investment in many markets. Thanks to national advertising efforts like the Two Guys campaign, people in these areas know and want SONIC. All they need is a savvy, entrepreneurial investor willing to bring America’s Drive-In to them.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You can also learn more by visiting our research pages.

New Detroit SONIC Drive-In Restaurant Includes Indoor Dining

America’s Drive-In is a versatile franchise restaurant concept that fits any community

SONIC® Drive-In has always been a leading innovator in the quick service restaurant (QSR) industry. From founder Troy Smith’s forward-thinking decision to install speakers in SONIC’s first Oklahoma location and our recent nationwide upgrades to our point-of-personalized service (POPS) system, SONIC is always finding new ways to provide an exceptional, personalized customer experience.

That’s why we’re excited to announce that Sonic’s new franchisee in Detroit has opened Detroit’s first Sonic Drive-In restaurant. It proudly features indoor seating, which is an innovative direction that demonstrates SONIC’s ability to adapt to the different markets that we will serve as we expand our network of franchises into new, profitable territories across America.

Sonic Franchises

“We’re proud to continue expanding our one-of-a-kind QSR franchise business model to the Midwest,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “This new location in Detroit continues our long tradition of delivering high-quality, freshly-made food from morning to night. The franchise owner’s decision to offer indoor seating shows how SONIC always does the utmost to ensure a top-notch experience that keeps customers coming back day after day.”

SONIC is in the middle of a major nationwide expansion, with the goal of opening 1,000 new SONIC Drive-In restaurants by the end of 2024. We’re building upon our rich history and iconic brand to expand our network well beyond 3,500 currently operating dining establishments. We already serve over three million customers each day, and we have a robust marketing infrastructure that creates pent-up demand and strong customer turnout as we expand into new territories. Now is a better time than ever to be a part of this expansive growth.

Although the core of our expansion will be our traditional drive-in model, we also offer our franchisees other models such as added indoor dining to fit the specific needs of their markets. Read on to find out how one franchisee in Detroit is taking advantage of this model to provide a high-quality dining experience that fits his customers’ lifestyles and local climate.

SONIC adapts to the needs of the communities it serves

As America’s Drive-In moves into the Midwest, we’re helping our new franchisees adapt their restaurants to the unique needs of local markets. In the case of places like Detroit, colder winters make indoor dining a natural choice for providing an optimal seasonal customer experience. At the same time, these franchises can add patio seating, a drive-thru and drive-thru stalls to ensure the utmost customer experience year-round.

sonic franchise infographic

We offer a range of different SONIC franchise models to fit the specific needs of the markets we serve. Whether it’s a counter-service model in a convenience store , indoor dining in Detroit or one of our time-honored traditional drive-ins, SONIC is positioned to serve communities across the nation. We work closely with our franchisees to help them choose and implement the model that’s best for the markets they serve. We conduct detailed market research and analysis to help our franchisees select models that best serve their customers to better position our franchisees for experiencing profitable investments.

Regardless of the model, our greatest goal is to give customers a memorable, quality dining experience for every occasion year round. We’re proud to be the place people choose to celebrate everyday occasions, and we will continue that tradition as we expand and innovate. Thanks to our wildly successful Two Guys advertising campaign, the demand for and awareness of our brand has never been higher[BD2] . The future for expansion is bright.

More ways than ever for customers to enjoy the food they love

SONIC customers can’t get enough of our food. With a menu that maximizes all five dayparts (breakfast, lunch, afternoon, dinner, and evening), we’re able to offer customers the food they want when they want it. For instance, we were serving breakfast all day long before it was trendy, and our Happy Hour promotion drives 23% of business. Our broad and flexible menu can translate into a higher ROI for our franchisees[LA3] , keeping business constant during times of day when other QSRs normally see less activity.

sonic franchise

Our food offerings appeal especially to millennials, who love the range of choice and customization present in our menu. Whether it’s a coney for breakfast, a breakfast burrito for dinner or one of our hundreds of thousands of drink combinations as a “just-because” treat, the versatility of our menu fits perfectly into the busy lives of millennial professionals. According to research from Morgan Stanley, 53% of millennials dine out once a week. With more than 80 million millennials in the United States,[LA4] this represents an exciting business opportunity for SONIC franchisees.

At the same time, SONIC remains a favorite option for a broad variety of demographics, from baby boomers who want a dose of nostalgia to parents who want to grab a quick bite after their children’s sports practice. We are the go-to QSR for high-quality, made-to-order food and superb service at the times of day that are right for our customers.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, request a copy of our free franchise report. You can also learn more by visiting our research pages.

SONIC Drive-In Is a Great Fit for Your Community

America’s Drive-In aids teachers, provides a place to gather and supports local causes

SONIC®‘s heritage not only was founded on great food and friendly service, but also steeped in being part of the community. It’s good business, and it’s the right thing to do. Our founder Troy Smith knew that, and some of our most successful SONIC franchisees continue the tradition. SONIC operators don’t consider community involvement a sales gimmick or a public-relations ploy. They see it as a way to be a good neighbor and to have a positive impact on their communities.

sonic community

For more than 15 years, SONIC’s community giving programs have been geared toward advancing educational opportunities for youth and young adults ages 4-22. To further extend our commitment to education, each fall SONIC conducts its largest annual fundraising effort supporting teachers’ projects across the nation — Limeades for Learning. This shows that SONIC is an excellent fit for all kinds of communities.

“America’s Drive-In® is a business that does more than provide a destination dining experience and amazing customer service,” says Senior Director of Franchise Sales/Development Lori Osley. “We’re proud to say that SONIC locations have a positive impact on communities across the nation. Whether that’s through direct philanthropic efforts like our annual Limeades for Learning campaign, through franchisees’ support of local causes or just through providing a place that the community can gather to celebrate everyday occasions, SONIC is proud to help make communities across America better places to live, work, study and play.”

SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. A storied brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC.

When you make the decision to bring America’s Drive-In to your community, you’ll be investing in a company that’s committed to continuing a proud tradition of community service and making a better world for future generations. Here are a few reasons to bring SONIC to your community today.

Limeades for Learning campaign thanks teachers and changes students’ lives

sonic community
SONIC owners love their communities just as much as their customers love SONIC. That’s one reason giving back is a high priority. It’s also why this year, we brought back one of our most popular community efforts from past years: Limeades for Learning, featuring the #ThanksTeach viral hashtag.

This innovative and powerful program puts SONIC front and center in the push to improve education, while also increasing community goodwill for our brand. It’s a win-win situation. As Lori Osley explains, “Limeades for Learning is a remarkably simple program, where teachers submit their learning-related projects to SONIC and the communities vote,” Lori says. “Votes are cast using #ThanksTeach on social media. The projects with the most votes win.”

This year’s #ThanksTeach was an overwhelming success, with SONIC donating more than $7.5 million to Limeades for Learning projects created by public school teachers, impacting nearly 420,000 students. This initiative helps ensure the success of teachers and students, which in turn means a better future for children across America. It’s just one of the ways that SONIC enhances communities all around the country.

SONIC provides a place for the community to gather

It seems that people today spend less and less time connecting face to face. When you bring America’s Drive-In to your community, you can help create a place for people to meet their family, friends and neighbors for the vital in-person interactions that help a community thrive. We offer a variety of franchise models to best suit your community, but all of them have one thing in common: they’re great places to hang out, catch up and celebrate life’s occasions.

Creating such a place is a crucial part of SONIC’s history. Troy Smith wanted to create a place the members of his community could gather to satisfy their hunger for food, drinks and great company. From first dates to birthdays, customers to this day still think of SONIC as a place to gather with family and friends to celebrate life’s occasions, big and small. When you bring SONIC to your community, you’ll continue this tradition of celebration and connection, helping people of all walks of life meet and relax.

sonic community

SONIC franchisees support local causes

While Limeades for Learning is our flagship philanthropic effort, our franchisees are also proud to give back to their local communities in other ways. Their efforts may include awards to encourage young children to read and incentives to keep older children in school. They also might provide opportunities for fundraisers for school projects or other means of assistance for events in the community.

Ultimately, the specific way of giving back is up to each franchisee, but when you become a SONIC franchisee, you’ll have the platform and the resources to start making that kind of difference, all the while knowing you have the backing of SONIC’s top management team and highly successful marketing efforts like the Two Guys ad campaign. We’ll support you every step of the way, and we’re excited to see what you accomplish.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.

Customers Love SONIC and Keep Coming Back

Superb service, tasty food and the most refreshing drinks in town keep customers returning again and again

Customer satisfaction is the basis of SONIC®‘s business. From Jacksonville to Austin, we keep our guests delighted. We’ve been in business for over 60 years, and customers have loved us from the beginning. This is because we offer a destination dining experience that you can’t find anywhere else. The right blend of customer service, food and drinks bring guests back day after day, week after week, year after year.

“America’s Drive-In is a business built on one of the most loyal customer bases around,” says Senior Director of Franchise Sales/Development Marketing Lori Osley. “Our customers aren’t shy about letting us know that they love SONIC. More importantly, they’re not shy about telling their friends and family. This kind of word of mouth support perfectly complements our Two Guys ad campaign and social media marketing. The result is a brand that builds excitement wherever it goes.”

Sonic Drive-In Franchise

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.

You don’t have to take our word for it that SONIC is the best stop in town for fresh, made-to-order food and refreshing drinks delivered with unmatched customer service. Just look at what these five-star Yelp reviews had to say.

SONIC customers rave about the food and drink menu

The SONIC menu is, of course, the backbone of our franchise business. Our five daypart strategy keeps sales consistent from morning to night, with our happy hour promotion driving a huge portion of business. People come from all over to get a taste. Just check out what one visitor to a Jacksonville, Florida, location said:

“Mmmmmm…. Sonic. 🙂   If you know me at all, you know how much I love Sonic! I always stop at one since I can’t get to one at home. As with all Sonic locations, my main focus is usually a Cherry Limeade. This location was awesome. I was in the area for vacation and in passing, I just had to stop here. The staff were super friendly. The cherry limeade was delicious….I’ll be back on my next visit to town!” – Ataya P.

At an Austin, Texas, location another customer couldn’t get enough of the happy hour and tasty snack items:

“Amazing food and fast service! Try the fried cheesecake bites with the tangy strawberry sauce, definitely a winner! Found out there is a happy hour from 2-4pm! Great deals.” – Danielle W.

America’s Drive-In delights with excellent service

It isn’t just about the food, though. Customer service is an area in which we’re proud to shine. Our management team works with franchisees to ensure they train their employees in the fine art of serving with accuracy, promptness and a smile. Customers have taken notice. Here’s what one Indianapolis, Indiana, guest had to say:

“5 stars for fast, attentive service and consistency. They are always very friendly and professional. It’s obvious they care about their jobs and the food they serve. A step and a half above other fast food restaurants and even some restaurants with a full-time wait staff.” – Todd R.

Another Yelp reviewer noted the attentiveness and patience of the servers at the Jacksonville, Florida, location they visited:

“The folks working at this Sonic were awesome. They were patient with our large group, and went out of their way to make sure we had everything we needed, even coming outside to see if we needed refills — twice!” – Jeanne P.

SONIC customers are repeat customers

With such a tasty, customizable menu and the service to back it up, it’s no wonder that guests visit America’s Drive-In as much as they can. One guest at a Brentwood, Tennessee, location even noted how SONIC was a key part of his formative years:

“SOOOOO incredibly awesome in every way. I came here ALL throughout my high school years. The Happy Hour deals are awesome, the food is delicious and the servers always come out with a smile. Even though I live in Boston now, where there is no Sonic, I still frequently dream of this place. When I come back to TN this is literally my first stop. After being picked up at the airport I demand to either be given a watermelon cream slush before I step foot in the car or at least be immediately taken here. What more can I say? I’d recommend basically everything on the menu!” – Matthew P.

SONIC Franchise Expansion

It doesn’t get much more enthusiastic than that, and we’re glad to know without a doubt that we’ve been keeping customers happy for so many years. If you’d like to bring a piece of that joy to your community, now is the time to bring a SONIC franchise to your town.

We’re expanding from coast to coast, and we have a franchise model to suit every demographic and location around. If you’re a passionate business owner with multi-unit franchise or business experience and strong liquidity and net worth, we’d love to have you as part of our franchise family.

Learn more about SONIC

For in-depth details about the SONIC franchise opportunity, request franchise ownership information. You can also learn more by visiting our research pages.