America’s Drive-In experiments with new restaurant design adapted for urban environment
Here at SONIC, we’re proud to say that innovation has been a part of our company from day one. Our founder, Troy Smith, started a tradition of innovation when he made the decision to install speakers in the drive-in stalls of the burger stand that would eventually become SONIC. Today, we continue Troy’s commitment to innovation, leveraging new technologies to create the best customer experience possible.
That’s why we’re excited to highlight the opening of a new SONIC franchise prototype in Baton Rouge, Louisiana. This new location, located in the heart of downtown Baton Rouge, differs from our traditional drive-in franchise design. In order to better serve customers in a dense urban area, this prototype location forgoes drive-in stalls in favor of a larger indoor dining area and a double drive-thru window.
According to Greater Baton Rouge Business Report, the new design was a strategic decision on the part of franchisee Larry Tucker, who owns more than twenty SONIC franchises. “With all the traffic in and out of downtown they thought this concept would work well at that location,” says Donnie Jarreau, who developed the site. Larry’s decision is a great example of how to locate a SONIC franchise for maximum revenue and sales volume.
“America’s Drive-In is proud to work with innovative franchisees like Larry Tucker,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “SONIC couldn’t continue its innovation without the support of franchisees willing to experiment with new concepts. This goes to show that much of the best innovation is franchisee-driven, since dedicated franchisees know their markets better than anyone.”
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.
New restaurant prototype continues SONIC’s strong tradition of innovation
As America’s Drive-In has entered the 21st century, we’ve found more ways than ever to use technology to offer our customers the best QSR experience in the industry. For example, the introduction of POPS (point of personalized service) has allowed us to offer customized menu suggestions to guests based on their order history. And this summer, we’ll also test mobile ordering at select locations, giving customers even more control over the already distinctive SONIC experience.
All of these technological innovations, of course, serve our larger mission of providing our guests with made-to-order hot food, delicious drinks and frozen treats, all with the best customer service in the business. Unlike other QSRs, SONIC is a destination dining experience, a place where people from all walks of life gather to celebrate everyday special moments from morning until night. With innovations such as our new Baton Rouge prototype location, we aim to bring enjoyment of the SONIC experience to even more customers.
SONIC offers franchisees a variety of franchise models to fit their needs
SONIC understands that our franchisees operate in as many markets as there are communities across America. Because of that, we offer a diverse range of franchise models to help our franchisees provide guests with the best experiences possible. Whether it’s the traditional drive-in that built our company’s foundation, the indoor dining model to help serve guests in colder climates or bold new innovations like the Baton Rouge prototype, SONIC has a model designed for your market.
The introduction of this new prototype in Baton Rouge represents exciting potential for serving communities in areas where traffic patterns and building density make one of our traditional drive-ins impractical. We’re excited to see where things go with this concept, and we bet it’s yet another hallmark of SONIC’s bright future.
Become part of SONIC’s innovation-driven growth
There has never been a better time to open a SONIC Drive-In franchise. We offer a QSR investment with remarkable momentum driven by three things: leadership from our exceptional franchise support team, a diverse menu that maximizes all five dayparts and increased brand recognition generated by our popular national Two Guys advertising campaign.
SONIC is growing across the country, and we still have available territories throughout the United States. Franchisees continue to join the SONIC family, which means no matter where our customers go, they’ll find a SONIC restaurant and feel at home. That’s just one of the many factors driving more than 3 million customers to our drive-in restaurants each and every day.
The franchise fee for a single unit is $45,000, with a total estimated investment for a traditional SONIC ranging from $1.07 million to $2.36 million (excluding land). The net worth of a partner can be used toward the total net worth/liquidity requirements, which helps ease cash flow for your opening. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.