The new SONIC app is quickly growing in popularity
SONIC® is the forward-thinking QSR franchise leveraging new technology to improve the customer experience. The latest advancement is an easy-to-use app.
Since launching on the App Store and Google Play, the app is quickly growing in popularity while empowering the customer in a new way.
Whether brand new to SONIC or a longtime and loyal customer, the app is making the drive-in experience more convenient than ever before. It’s menu perfectly mirrors the look and feel of SONIC’s iconic drive-thru menu screens in a fun and interactive way. The app also has key features which are personalizing the SONIC experience for customers who are:
● Finding the closest SONIC Drive-In locations and hours in their area.
● Browsing the menu and checking out nutritional information.
● Conveniently paying for orders through the app.
● Sending and receiving gift cards in exciting new designs to friends and family.
● Loading and reloading their MySONIC cards.
● Receiving monthly rewards.
● Viewing new promotions and specials on the app’s menu screen.
“In cooperation with our franchise owners, we’ve made significant technology investments to connect with our customers in a more personalized, individualized way,” says Doug Cook, Chief Enterprise Architect. “Our new app helps make SONIC far more competitive as a brand. Having built the app and supporting digital platform from scratch, we are well positioned to rapidly create new business capabilities and interactions with our customers. This app places us amongst the most innovative brands in the QSR segment, and it will increase our ability to win market share in the communities we serve.”
SONIC, an iconic brand with a rich heritage encompassing more than 60 years, believes in excellent customer service and developing meaningful relationships with our customers. The new app is building upon those relationships by enhancing SONIC’s ability to connect directly to customers.
In the near future, the app will track critical customer data, such as details about order preferences and the dollars spent. This useful information is incredibly advantageous for a growing brand to have, as SONIC’s strong marketing initiative can be tailored much more closely to the individual consumer.
“My view is we are going to provide a different experience for the customer versus our competition trying to use the same tool,” says Cliff Hudson, Chairman of the Board and Chief Executive Officer of SONIC Corp. in a recent interview with Nation’s Restaurant News. “We will provide a different experience, more personalized experience and we will get more information about them to able to be market to them in a way our QSR competition will have a difficult time matching.”