Seeking the right place for the right price
SONIC®’s real estate team has the expertise and experience to assist with site selection for a franchise.
“They work directly with our franchisees to find new store opportunities, as well as relocation and rebuild opportunities,” says Johnny Jones, Vice President of Development and Real Estate of SONIC’s five-person development team. “Each team member represents a particular geographic area.”
For SONIC, franchise agreement license terms can range from 5 years for a non-traditional location to 20 years for a traditional location. Since a purchase or lease is binding to a franchisee for a significant length of time, decisions should be made carefully.
Finding an ideal site for a SONIC franchise
New SONIC franchisees, when beginning their work with Johnny’s team, start looking at particular real estate areas for viability. The franchisee selects the site, which must be approved by SONIC.
An ideal site for SONIC is a location with good visibility and easy access for vehicles. We also look for areas with good residential and commercial concentration that also have schools and medical buildings nearby.
When your selected sites meet those critical, initial factors, we examine even further to determine competition in the area and how the competitors are doing. Finally, it may come down to a matter of cost.
“We believe the ideal site for SONIC is a location that has the potential to result in a return on a franchisee’s investment,” says Johnny. “Our site selection process carefully examines every aspect of the purchase to assist our investors in making their decisions for long-term success.”
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers in the communities where our franchise owners operate. We are in the middle of a major nationwide expansion and joining SONIC makes more sense than ever as we set a goal of 1,000 new Drive-Ins by the end of 2024.