Indianapolis is attracting families and millennials, making it a prime expansion area for America’s Drive-In®
SONIC Drive-In is seeking savvy investors to join our brand in America’s Heartland, particularly in the booming Indianapolis area. With several successful locations already open in Indiana and ample room for additional expansion, our development team is honing in on Indianapolis where big city life and small town vibes are attracting both families and millennials.
The Indianapolis area is perfectly suited for the all-American SONIC experience. Indianapolis is one of the nation’s top 15 largest cities and is ranked as one of The Best Places For Business And Careers by Forbes, as well as one of the best cities for young professionals. The dynamic growth the Hoosier State capital is experiencing is perfectly paired with our our aggressive expansion plans to open another 1,000 stores over the next decade.
“2017 is going to be an exciting time of growth for our brand, and we’re looking forward to bringing our menu and unique SONIC experience to customers in new markets in America’s Heartland,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “It is a fantastic time to open a SONIC franchise. We have a best-in-class franchise support team that works with you every step of the way, strong brand equity and recognition even in markets where we have not yet opened, thanks to our successful Two Guys national advertising campaign.”
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC, as we set a goal of 1,000 new Drive-Ins by the end of 2024.
As we continue to expand from our super-regional roots and move into new areas of the country, we also adapt to the needs of our consumers. SONIC is an iconic brand, but we’re not stuck in a rut. We modify our traditional drive-in model in markets located in colder climates so we can bring our hot and fresh food and frozen treats to even more fans, providing them with indoor dining areas ideal in colder climates. Our innovative approach to growth is a great fit for the resurgence Indianapolis is experiencing.
Family friendly Indianapolis is the perfect market for SONIC
SONIC’s loyal fans span generations, from suburban soccer moms treating a van load of kids to whatever drink combo their imaginations conjure up during our popular Happy Hour to retirees grabbing hot and fresh breakfast and coffee to go. In a community where most QSR offerings are predictable, customers are drawn to our nostalgic drive-in experience, which harkens to a simpler time in America and our menu that has something for everyone.
The SONIC brand is a perfect fit for Indianapolis’ family friendly environment. With a cost of living at 11 percent below the national average, families gravitate to Indianapolis because of the affordability and drivability, not to mention the arts and cultural attractions. The Indianapolis region has something for everyone, from quiet country roads to bustling soccer fields and parks to sophisticated urban living. The greater Indianapolis area is frequently touted by media outlets as an ideal choice for raising a family. Its many accolades include Indianapolis, Top 10 Downtowns, Livability.com, 2015; Carmel, #6 Best City for Kids, Livability.com, 2014 and #3 Best Place to Live in America Money, 2014; and Westfield: Best Towns for Families, Family Circle, 2014.
Our wildly popular Two Guys ads give SONIC instant recognition in new markets
SONIC’s quirky and popular national Two Guys advertising campaign establishes fans of our brand well before a franchisee plans a grand opening in a new community. Customers get excited about our full menu offered all day, from our hot breakfast items to our frozen treats, not to mention the more than one million refreshing drink combos we serve daily.
As we expand nationwide, there is plenty of available territory in all 50 states. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence. We are looking for experienced franchisees to join our growing team and put us on the map in all 50 states.