Frozen version of fan favorite earns a spot on ‘Restaurant Business’ ranking and spotlights SONIC’s product innovation
A frozen version of SONIC Drive-In’s wildly popular classic Cherry Limeade earned an industry shout-out on Restaurant Business’s “50 Top Sellers List,” a special report released this summer online and in print, which spotlighted chain menu rock stars. The fan favorite has been bringing in customers in droves for years, and the new frozen variety is a boon to our already robust drink menu.
At SONIC®, fountain drinks are big business, especially during our popular afternoon Happy Hour, and a key component of a strong daypart strategy that helps franchisees drive growth during five key selling times. We stand out in a sea of sameness among QSRs that don’t offer diverse hot food, cool drink and frozen treat items during the Breakfast, Lunch, Afternoon, Dinner and Evening hours — the five BLADE dayparts.
“I love the fact that at SONIC we develop creative, interesting, delicious, fascinating food and drink varieties, while staying true to our classic favorites. Our drink menu alone offers more than a million possibilities and the introduction of the Frozen Cherry Limeade makes our already strong drinks and frozen treats menu stand out in the crowd,” says Vice President of Innovation and Development Scott Uehlein, whose favorite SONIC menu items are the Ultimate Chicken Sandwich, Tots and a Cranberry Limeade.
SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion and joining SONIC makes more sense than ever as we set a goal of 1,000 new Drive-Ins by the end of 2024.
Menu innovation puts new twist on classics
This year’s addition of the new Frozen Cherry Limeade was just the cherry on top (pun intended) to a menu that continually shines with innovation. At SONIC we don’t rest on our laurels, even though our fans know we are the go-to spot for more than a million drink varieties and classics like our burgers, hot dogs and Tots. Our food menu also has seen innovative new options like a strong boneless wings offering, featuring innovative flavor options like Garlic Parmesan and Pineapple Habanero.
“We have five dayparts and every single part of that day we meet that need with products that are absolutely better than anything out there,” says Sarah Beddoe, Vice President of National Marketing.
Millennials love the endless possibilities offered by our menu
SONIC is continually evaluating new products in our test kitchen. While we will always offer our classic menu items that have built customer loyalty, our LTOs (limited time offers), such as this summer’s SONIC Blast Flavor Funnels, are a great way to test the product waters. Today’s consumer wants a personalized experience, which is especially true for millennials who have now surpassed baby boomers as America’s largest generation. Our millions of drink combinations and full menu served all day open up a vast world of dining options, whether customers stop by for a quick breakfast before work or a late-night snack after a ball game.
As we expand nationwide to reach more fans of our unique drive-in model and classic food, there is plenty of available territory and ideal locations in all 50 states. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence. Same-store revenues are continuing to grow, and we are looking for experienced franchisees to join our growing team and put us on the map in all 50 states.