The iconic drive-in franchise announces many positive changes as it rapidly grows throughout the nation
As SONIC heads into 2019 development, here are a few key highlights from 2018 that helped SONIC achieve the #3 ranking on Entrepreneur’s Franchise 500 List.
SONIC Drive-In® officially joins Inspire Brands®
SONIC®, America’s Drive-In®, heads into the New Year as the newest member of Inspire Brands®, one of the largest restaurant companies in the nation.
SONIC names Claudia San Pedro as president
As recently announced, Claudia San Pedro will lead the SONIC brand as President. Cliff Hudson, former Chairman and Chief Executive Officer of SONIC, is expected to serve as a Senior Advisor to SONIC until March 2019 to help ensure a smooth transition.
“This is an important and exciting milestone for SONIC,” said San Pedro. “Inspire’s commitment to strategic investments and culture of collaboration will significantly benefit our guests, team members, and franchisees. As part of the Inspire family of brands, SONIC is positioned for growth and to continue our 65-year track record of success.”
SONIC is growing from coast to coast
SONIC is rapidly growing across the nation, with coast to coast openings in 2018 including those in Huntington Beach, CA, Key West, FL, Renton, WA, and Flushing, NY.
Strong growth is poised to continue in 2019, as SONIC has awarded multi-unit development deals in Alaska, Iowa and Texas, with additional partnerships to be announced later this year.
SONIC is focused on opening nontraditional locations
in new markets
SONIC recently introduced new, flexible restaurant models featuring indoor dining, multi-lane drive-thrus, and nontraditional design options suitable for unique real estate opportunities such as travel plazas, college campuses, and airports to capitalize on the demand for growth throughout the nation.
Sonic continues with breakthrough innovation
SONIC remains focused on preserving our unique culture of innovation, inclusion and diversity with a deep commitment to delivering authentic and delicious experiences to guests. In 2018, SONIC launched a mobile order-ahead platform, making it even easier for customers to customize their menu favorites. This past year also marked the year of the Sonic Signature Slinger, a beef and mushroom burger starting at just 340 calories and the summer hit, Sonic’s Pickle Juice Slush. Continuous product innovation keeps our loyal customers coming back for more and helps drive new consumer transactions.
Want to learn more about SONIC franchise opportunities?
For more information on multi-unit development opportunities near you, visit our website.
SONIC®, America’s Drive-In®, is part of the Inspire Brands® family of restaurants. Inspire is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, and SONIC locations worldwide.