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For Franchise Information, email [email protected]

Why SONIC’s Drive-In Model Is a Differentiator

Our customers set the magic in motion with the push of our red button

Sonic-Beach-HomesteadAt SONIC®, customers are literally in the driver’s seat as they wait for their hot and fresh food, rich and creamy shakes made with real ice cream or refreshing beverages delivered directly to them by a friendly carhop — a personal touch no other QSR offers. Our unique service delivery model sets us apart from predictable QSRs.

“The customer drives the process at SONIC, which is the fundamental difference we offer from our competition,” says CEO Cliff Hudson. “They are already in one of their most familiar and comfortable spots.  For most consumers their car is like their mobile living room. They never have to leave that comfort.”

“With our competitors, the process drives the customer. You go inside, you stand in line behind the counter and you wait for the process. Even if you’re outside in the drive-thru lane, you move as the process moves. At SONIC you pull in and take as long as you need to look at the menu. When you’re ready to order, you push the red button — and the magic happens,” Cliff adds.

SONIC is America’s Drive-In®, serving more than 3 million customers a day at more than 3,500 locations nationwide. An iconic brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities where our franchise owners operate. We are in the middle of a major nationwide expansion, capitalizing on a series of historic revenue increases. Joining SONIC makes more sense than ever as we set a goal of 1,000 new stores by the end of 2024.

At SONIC our customers are always first in line

At SONIC we’ve put a modern twist on an iconic American favorite — the drive-in. Our customers park in colorful, canopy-covered spaces and push our signature red button when they are ready to order. The SONIC experience, which offers customization, control and choice, positions us as one of the most differentiated concepts in the QSR industry.

“With our multiple parking stalls in essence you can be first in line every time you dine out at SONIC,” Cliff says. “That allows us to utilize technology in a way our competition really can’t and take our business to a completely different level versus our competition.”

Pent-up consumer demand for our drive-in franchise

two guys burgerThanks to our well-loved, national Two Guys advertising campaign, people are familiar with SONIC months before we open in their communities, and there is pent-up demand for our delicious food, ice cream treats and millions of refreshing drink combos. As we expand nationwide, there is plenty of available territory and there are ideal locations in all 50 states. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence.

Same-store revenues are continuing to grow. We recently announced a new franchise development agreement for Hawaii, marking our brand’s entrance into our 46th state and first offshore expansion. North Shore Provisions LLC plans to develop seven SONIC Drive-Ins in Hawaii, with the first few to open on the island of Oahu in 2018. We are looking for experienced franchisees to join our growing team and put us on the map in all 50 states.

Learn more about SONIC franchise opportunities

For in-depth details about the SONIC Drive-In franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.