Wherever people are popping by for convenience or quickness, America’s Drive-In fits right in
SONIC® has always put quality, delicious food, and top-notch customer service above everything else. As one of America’s premier QSR’s, we’re proud to be people’s go-to stop for celebrating everyday occasions. From our delicious, endlessly customizable drink menu to our fresh, made-to-order food, SONIC has something for everyone.
As we continue our nationwide expansion, we’re always looking for additional ways to bring our one-of-a-kind dining experience to new customers. One model that has us especially excited is the opening of SONICs in convenience stores and other non-traditional locations. These new sites allow us to create powerful synergies with other brands while at the same time making our food more accessible than ever.
“This push to open restaurants in convenience stores and other non-traditional locations represents an exciting new direction for America’s Drive-In,” says Lori Osley, Senior Director of Franchise Sales/Development Marketing. “Our brand has always been about creativity and adaptability, and this new restaurant model fits perfectly in that tradition. Innovations like this are yet another example of the entrepreneurial spirit that’s propelling our current national expansion.”
While the traditional drive-in continues to be at the heart of SONIC’s restaurant model, non-traditional models also figure strongly in our growth. They present new and profitable opportunities to serve markets and locations where traditional drive-in locations aren’t possible. Furthermore, combining SONIC franchises with existing and new convenience stores allows franchisees to leverage the built-in markets of other national brands.
The time is ripe to invest in a SONIC franchise, with awareness of our brand and demand for our services higher than ever. With new franchise models possible, there have never been more ways to become a franchisee.
America’s Drive-In is an adaptable, growing brand with a rich history
Here at SONIC, we’re proud of our roots. Founder Troy Smith started his humble Oklahoma hamburger stand with the goal of unmatched customer service backed by innovation. His hard work and business acumen laid the groundwork for SONIC to become the QSR powerhouse it is today.
While we’ll never lose sight of where we began, we also continue to look forward. The SONIC of today is a vibrant, innovative brand for the 21st century. We continue to invest in new technology to provide a superb, customized experience for everyone who visits our restaurants. We’re also leveraging social media to connect with our fans in more ways than ever.
As we grow our brand across the nation, we’re pushing the boundaries of what a QSR can be. Convenience store locations represent a prime example of this innovation. These stores have a built-in customer base that is already primed to buy when they walk in the door. The addition of a SONIC restaurant is a logical extension of the convenience store concept by providing a way for visitors to enjoy tasty hot food and refreshing cold drinks while they’re on the go.
America’s Drive-In has had great success partnering with existing convenience store brands to bring the SONIC experience to customers. For instance, recent co-branded locations in Oklahoma City have proven to be a smart business move for both brands. This is just one of the many synergies possible, and we’re always working with franchisees who can bring such innovation to SONIC’s strong tradition.
More ways than ever to invest in a SONIC franchise
SONIC offers its franchisees a variety of models for opening a restaurant. In addition to our traditional drive-in, we also offer models with indoor dining, counter service models perfect for convenience stores and food courts, and drive-ins especially designed for travel plazas. We can also work with franchisees to convert existing restaurants into SONIC locations. Our team of real estate and market research professionals works closely with our franchisees to choose the best location and model for their particular markets.
Convenience store locations represent an exciting new type of restaurant that meshes perfectly with SONIC’s business model. For example, the wide range of open hours at convenience stores fits well with our five-daypart menu strategy, which offers customers options for breakfast, lunch, afternoon, dinner and evening. This strategy could translate into a higher ROI for investors, keeping business steady during those parts of the day when other QSRs typically experience slumps.
The model of the drive-in window also fits particularly well with convenience stores. People who go to convenience stores are busy but don’t want to compromise on quality. Attaching a drive-in allows them to get a high-quality meal, drink, or snack without having to leave the convenience and comfort of their vehicles. With SONIC’s reputation for superb food and stellar service, adding a drive-in location gives convenience store customers a QSR option they can trust.
Finally, partnering with a convenience store allows franchisees to operate in locations and markets where a traditional drive-in location might not be feasible. Whether it’s a denser urban area without the land necessary for drive-in stalls or a travel plaza that sees lots of drive-thru traffic, the convenience store model is a strong, sensible investment in many markets. Thanks to national advertising efforts like the Two Guys campaign, people in these areas know and want SONIC. All they need is a savvy, entrepreneurial investor willing to bring America’s Drive-In to them.