Outside one of our best fast food franchises

How Much Can I Make?

Balanced dayparts, national advertising strength and operational efficiency contribute to bottom line

When you join SONIC®, you align with a 60-plus-year-old brand with national brand recognition poised for rapid growth. Our fast food franchises are expanding into new territory and still have room for expansion in existing markets.

The license fee for a traditional Sonic restaurant is $45,000, with a total investment ranging from $1.22 million to $3.53 million (excluding land). The license fee for a non-traditional Sonic restaurant is $22,500, with a total investment ranging from $356,500 to $977,300 (excluding land).

SONIC’s commitment to operational excellence, backed by our national purchasing power and brand recognition, have helped us achieve steady growth.

Consider this breakdown from Item 19 of our Franchise Disclosure Document:

For 12 months ended 8/31/18
($ in thousands)

Number of Sonic Restaurants in Group Average Gross Sales (USD) Gross Sales Range (USD) Percent of Sonic Restaurants that Attained or Surpassed the Average Gross Sales (%) Number of Sonic Restaurants that Attained or Surpassed the Average Gross Sales
Company Drive-Ins 176 1181 526 to 2,325 44 78
Franchise Drive_ins 3319 1261 369 to 4,267 43 1,418
Total of Company Drive-Ins 3495 1257 369 to 4,267 43 1,504

For 12-month period ended 8/31/18 for Traditional Franchise Drive-Ins
($ in thousands)

Gross Sales (USD) Number of Drive-Ins Drive-ins at this Level (%) Average Gross Sales (USD) Percent of Drive-Ins that Attained or Surpassed the Average Gross Sales (%) Number of Drive-Ins that Attained or Surpassed the Average Gross Sales
2,000 and above 227 7 2,326 37 83
1,750 to 2,000 234 7 1,856 44 102
1,500 to 1,750 387 12 1,620 48 186
1,250 to 1,500 605 18 1,363 49 299
1,000 to 1,250 808 24 1,118 48 386
750 to 1,000 748 23 885 53 397
Below 750 297 9 653 61 181
Total 3,306 100 1,262 43 1,409

Average Gross Sales & Certain Expenses of Traditional Company Drive-Ins for 12-month period ended 8/31/18
($ in thousands)

Average (USD) Percent of Gross Sales (%) Percent of Sonic Drive-Ins that Attained or Surpassed Average (%) Number of Sonic Drive-Ins that Attained or Surpassed the Average
Gross Sales 1,181 100 44 78
Cost of Sales 329 29 45 80
Direct Labor 271 23 45 80
Management Compensation 52 4 27 47
Payroll Taxes and Benefits 54 5 43 76
Total Labor 377 32 45 79
Gross Profit 475 39 47 82
   Advertising 56 5 46 81
   Utilities 39 3 42 73
   Other Controllables 69 6 48 85
Total Controllables 164 14 47 82
Operating Profit before Occupancy Costs
(excluding rent, royalty and other fees payable to Sonic, depreciation and amortization, interest, income taxes and legal & administrative expenses)
311 27 46 81

Statement of Potential EBITDAR for Traditional SONIC Drive-Ins Based upon Average Gross Sales Levels for the 12-month Period Ended August 31, 2018

Average Gross Sales (USD) Number of Drive-Ins in Group Average EBITDAR (USD in thousands) Percent of Sonic Drive-Ins that Attained or Surpassed EBITDAR Number of Sonic Drive-Ins that Attained or Surpassed Average EBITDAR
1.3 Million 3,455 216 43% 1,494
1.95 Million (Highest 20%) 691 416 44% 302
0.75 Million (Lowest 20%) 691 62 52% 360

Want to learn more about the potential return on a SONIC investment? Start a conversation with us about available areas and qualifications, and we’ll be happy to answer your questions.

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