SONIC: one of the top burger franchises in the US

Meet the SONIC Management Team

Visionary leadership takes our iconic brand to new heights

Chairman and CEO Cliff Hudson
Cliff Hudson: Chairman and CEO of SONIC burger franchises

Clifford Hudson has spent the last 33 years of his career at Sonic Corp., an Oklahoma City-based, publicly-held company that owns, operates and franchises SONIC Drive-In restaurants (NASDAQ: SONC). Today, he is chairman of the board and chief executive officer of this public company with 3,500 franchised and company-operated drive-in restaurants.

Hudson was named chairman of Sonic Corp. in January 2000, and has been chief executive officer (CEO) of Sonic Corp. since April 1995. Prior to that time, he served the company in a variety of capacities, including general counsel, chief financial officer and chief operating officer.

During Hudson’s tenure as CEO of SONIC, system sales have grown from $880 million to $4.5 billion. The company’s enterprise value (the public value of its common stock plus debt) has grown from approximately $200 million to more than $2.0 billion.

Hudson has been affiliated with many nonprofit and community activities. He served as chairman of the board of directors of the Securities Investor Protection Corporation (SIPC), a presidential appointment, from 1994-2001. He served as chairman of the Oklahoma City School Board from 2001-2008, a position created in 2000 as part of a $530 million turnaround of a 40,000 student, inner-city Oklahoma City Public School system, for which he received the 2012 David T. Kearns Award for Excellence and Innovation in Education. He is a past trustee of the Ford Foundation (New York) and is a past chairman of the board of the National Trust for Historic Preservation. He currently serves as the chairman of the Foundation for Oklahoma City Public Schools.

In his position, Hudson has earned achievements such as the 2004 Silver Plate – Foodservice Operator of the Year Award from International Foodservice Manufacturers Association and 2000 Multi-Unit Foodservice Operators (MUFSO) Golden Chain Award from Nation’s Restaurant News. Most recently, SONIC has also received national recognition from publications such as Forbes, Entrepreneur, QSR and Restaurants & Institutions. He has been a frequent and requested guest on multiple business and financial news channels including Bloomberg, CNBC and FOX News.

President Claudia San Pedro
Claudia San Pedro, Executive VP and CFO of SONIC burger franchise

Claudia San Pedro serves as president for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. In her role, San Pedro’s responsibilities include franchisee relations, supply chain, franchise sales and development, and business planning. She will provide oversight of the finance function as well.

San Pedro joined SONIC in 2006 as treasurer. She served as vice president of investor relations starting in 2010 until 2015. In that role, she directed financial planning, procurement and investment of funds for the organization and formulated investor relations strategy and oversaw communications with the investment community. San Pedro was promoted to executive vice president and chief financial officer in 2015, and was responsible for SONIC’s financial planning practices, as well as the brand’s relationship with lending institutions, shareholders, and the financial community.

Prior to joining SONIC, she served as the director for the Oklahoma Office of State Finance (OSF). Appointed by Governor Brad Henry in 2005, San Pedro was the first female and first Hispanic to serve as director of state finance for Oklahoma.

Before joining OSF and the Henry administration, San Pedro served as the assistant director of the Oklahoma State Senate fiscal staff and a staff budget analyst for the senate appropriations subcommittees on education, human services and general government.

San Pedro presently serves on the Greater Oklahoma City Chamber of Commerce Board of Directors and is a volunteer board member of the Foundation for Oklahoma City Public Schools and Downtown OKC.

San Pedro holds an undergraduate degree from Smith College in Massachusetts and a master’s degree in business administration from the University of Oklahoma.

Born in Mexico City, San Pedro resides in Oklahoma City with her family.

Executive Vice President and Chief Strategy and Business Development Officer John H. Budd III
John-Budd

John Budd is executive vice president, chief strategy and business development officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. He is responsible for SONIC’s strategic near-term and long-term technology path and has been a driving force behind the development of enterprise wide strategy, franchise development function (sales, real estate and construction), supply chain, enterprise program management, and the implementation of key technology initiatives and technology support.

Budd joined SONIC in 2013 from the Boston Consulting Group, where he served as a partner and managing director. In that role, he gained relevant experience helping restaurant brands create successful management strategies, drive unit growth, implement long-term menu innovation and improve same-store sales and profits. Prior to his work with Boston Consulting Group, he held various domestic and international roles of increasing accountability with General Electric.

Budd earned his bachelor’s degree in economics from the University of Pennsylvania. He also received his M.B.A. from the Kellogg School of Management at Northwestern University.

He serves on the finance committee for the Oklahoma City National Memorial Foundation.

Executive Vice President and Chief Brand Officer Jose Dueñas

Jose Dueñas is executive vice president and chief brand officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. Dueñas is responsible for the end-to-end customer experience including marketing and culinary innovation, digital strategy, consumer insights, guest relations, concept development and overall evolution of the SONIC brand for the long term.

Prior to joining SONIC, Dueñas served Olive Garden as executive vice president and chief marketing officer. Under his leadership, the brand achieved 11 consecutive quarters of same-store sales growth, outperforming the industry. Dueñas joined Olive Garden after 15 years of progressively responsible positions at the Kellogg Company, including General Manager for Toaster Pastries business and VP Brand Marketing for the entire US Cereal Portfolio, where he drove topline sales improvements by strengthening brand relevance, increasing impact of innovation and simplifying supply chain operations.

Duenas obtained a Master of Business Administration in Finance from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)Mexico and a Bachelor Degree in Marketing from Centro de Ensenanza Tecnica y Superior (CETYS)Mexicali, Mexico. A native of Mexico, Dueñas and wife, Ana, and their two daughters live in Oklahoma City.

Senior Vice President of Franchise Relations E. Edward Saroch
E-Edward-Saroch

Eddie Saroch is senior vice president of franchise relations for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. In his current role, Saroch oversees all aspects of franchise operations including operations, field services, quality assurance, food safety, equipment & customer satisfaction and is also responsible for all franchise relations for the chain.

Saroch has served SONIC in various capacities including: director of operations for Sonic Restaurants, Inc. (SRI), regional vice president for Sonic Industries (SI), president for SRI, senior vice president of SI – developing markets, and most recently senior vice president of field services.

For more than 16 years, Saroch managed multiple operational positions at Hardee’s Food Systems prior to joining SONIC.

He earned his bachelor’s degree in business economics from the University of Missouri at Rolla, Mo. Saroch is a member of Leadership Oklahoma City, Class XXV.

A native of Rolla, Mo., Saroch currently lives in Edmond, Okla., with his wife.

Vice President and Chief Architect Doug Cook

Doug Cook is vice president and chief architect for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. In his role, Cook is responsible for leading the architecture of SONIC’s technology foundation, including POPS, POS, ERP, Data and initiatives associated with these business technology areas.

Cook has worked with the SONIC team in various technology leadership roles since 1999. In his most recent role, Cook served as vice president of enterprise architecture and integration when he led the development and implementation of SONIC’s enterprise architecture practice. Cook’s responsibilities included partnering with restaurant operations, supply chain, franchisees, and other stakeholders to drive best practices and measurable benefits by ensuring the readiness, scalability, and effective use of margin improvement tools like inventory and labor management.

Cook holds a Bachelor of Science degree from Midwestern State University in Wichita Falls, Texas, and he is currently pursuing a master’s degree in enterprise architecture from Penn State University.

Cook, his wife, Jana, and their two children, Colby and Kynlee, reside in Edmond, Oklahoma.

Vice President and Chief Marketing Officer Lori Abou Habib

Lori Abou Habib is vice president and chief marketing officer for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. She leads all marketing strategy for SONIC, which includes national marketing, media, digital strategy, marketing technology and product innovation.

Lori is a 10-year veteran of SONIC, joining the company in 2007 as a product pipeline manager. Over the past decade, she has led local marketing, brand management, product pipeline and creative for the brand. Previously she served as vice president of national marketing; responsible for marketing strategy, brand management, marketing calendar and creative. In her most recent position, Abou Habib served as vice president of national marketing and led SONIC’s brand management team, focused on strategic marketing planning, the marketing calendar and innovative product pipeline. In that role Abou Habib also headed the advertising and content teams, and led creative development for advertising and consumer content. Prior to joining SONIC, she served as regional marketing manager for CKE Restaurants, Inc. and as senior marketing manager for Eateries, Inc.

In 2010, Abou Habib was named Sonic Corp. Employee of the Year and earned the Strategic Initiatives, Outstanding Contributions, for 2013 and 2015 as well as the coveted Work Your Spirit Award for 2015.

Abou Habib obtained a bachelor of business administration in marketing with a public relations and advertising minor from the University of Central Oklahoma. She also received a master of business administration with an emphasis in international marketing from Webster International University in London, England.

Vice President of Real Estate and Development Johnny Jones

Johnny Jones vice president of real estate and developmentJohnny Jones is Vice President of Real Estate and Development for the Oklahoma-city based national headquarters of SONIC, America’s Drive-In.  His responsibilities include overseeing the real estate and development areas while driving the market planning and strategy necessary to increase the company’s growth.

Jones’ previous roles with SONIC include director of real estate and development, manager of GIS-graphic information systems, programmer/analyst and manager of technology services.

He obtained a bachelor’s degree in avaiation management from Oklahoma State University.  Jones is currently involved as a member in the International Council of Shopping Centers.  He resides in Chickasha, Oklahoma, with his wife, Angela, and their children, Carson and Avery.

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