Available Territories

Expansion opportunities from coast to coast and everywhere in between, with special incentives in select markets

The social nature of the drive-in model makes it a good fit for a small market; it is an instant community gathering place. You might think of SONIC^® as a burger franchise, but almost 40 percent of our sales are ice cream or fountain drinks, and most sales happen in the after-school hours. Our diverse menu gives operators a chance to bring a wide variety of food options to customers hungry for something different.

“We have some locations that have been open for more than 30 years in markets with as few as 1,000 people,” says Claudia San Pedro, SONIC’s President. “Our first location more than 60 years ago was in small Shawnee, Oklahoma, and although we work in all sizes of markets, we still find that franchisees get nice business returns in small markets today.”

Corporate team optimizes site selection

SONIC invests heavily in its franchisees, working alongside them during the site selection process to help them locate an optimum area. SONIC is a mature brand that has traditionally been placed in warmer-weather markets, but the inside-dining model allows us to expand our top fast-food franchise to colder locations.

“At SONIC, within the real estate and development group, we have real estate professionals with more than 100 years of combined site selection and demographic analysis experience,” San Pedro says. “They are all skilled in contract negotiation and site selection and work as liaisons with real estate agents.”

SONIC’s iconic legacy and contagious brand awareness generated by the popular Two Guys advertising campaign and flexible restaurant model have set the stage for expansion across America.

Franchisee validation is among the best in franchising, brand awareness is at an all-time high and SONIC is poised to double the number of units. Despite over 3,500 established locations, there are market opportunities available throughout the country for the right entrepreneur, and we are offering special financial incentives in specific target markets.

Available territories and growth markets

*Special NEW incentives available in select markets, including royalty reductions and no franchise fees

Non-traditional opportunities/Small towns – in areas where we have limited territory available, we are pursuing non-traditional opportunities such as those located in small towns, on college campuses or in airports, or c-store and travel plaza co-brands. To find out about your specific market, please fill out a request franchise information form.

For international opportunities, please visit our international page.