SONIC Franchise Owner Testimonials
Our franchisees are an extended family committed to excellence
At SONIC® franchising, relationships are a way of life and ingrained in our culture as a core value. Communication and collaboration with franchisees are integral parts of who we are and how we operate.
Many members of our franchisee family are multi-unit owners deeply involved with their local communities. We also attract families who want to make SONIC a multi-generational family business as multi-unit operators.
“There’s really not a single significant initiative that doesn’t have franchisee involvement and testing. SONIC is a very people-driven and relationship-driven culture. The result of this over time is that you get much greater communication, collaboration, and a much higher rate of trust than you see elsewhere,” says President Claudia San Pedro.
Meet our Franchise Owners:
The help and support from corporate made it a no-brainer to continue what I started and open more stores with Sonic.
– Mohammad Alaqrabawy
Multi-unit franchisee in Texas
Sonic has such great brand recognition, which is something you really want in a franchise. The building layouts, the carhops, the huge menu, the drinks, everything about that is very appealing.
– Blake Haines
Multi-unit franchisee in Tennessee
I love the direction of the brand. It’s investing in automation, it’s investing in the customer experience, it supports its franchisees at a lot of different levels and a lot of different disciplines. And it’s remained unique to the quick-service restaurant business. We get a lot of operations support. And I think from a marketing standpoint this is probably the best-marketed brand in this business sector.
Multi-unit franchisee in California
Here is what some of our amazing SONIC franchisees have to say:
I love the direction SONIC is going in. We are pushing the envelope in terms of technology, but we are staying true to our roots. Another thing I love about SONIC is that we as franchisees can call or email anybody at any time at the corporate office and get an immediate response. That speaks volumes about our culture and family-oriented business. I feel like I am part of the national SONIC family. We also have unbelievably loyal customers. If you interviewed any of our customers they would not refer to our SONIC as ‘the SONIC’ or ‘the SONIC at this location’; it would be ‘my SONIC.’
— Greg Rowden
Multi-unit franchisee in Arkansas
We have relationships with our customers. That’s not common in a lot of other quick-service restaurants, and I think they just respond to that. You become very passionate about it and just can’t imagine doing anything else.
Multi-unit franchisee in Durant, Oklahoma
What we are seeing is incremental visits and higher sales. SONIC is a great brand with great people, and everyone is working together. If we’re not successful, the brand’s not successful.
Multi-unit franchisee in Chicago
Our franchisor’s management style is very focused on involvement from franchisees and working together as a team. I really feel that we and the brand are just scratching the surface for what can be possible in the future.
Multi-unit franchisee in Utah and Idaho
“If someone asked me to start a franchisee advisory council for their franchise system, I would tell them to copy SONIC’s. SONIC really cares about their franchisees and they want to give their franchisees a voice within the brand. The leadership is outstanding, and they are really there to help. Joining SONIC doesn’t mean you’re in business alone. You have corporate support, but you also have the support of hundreds of franchisees. How do you know we will help you? Because someone helped us. We pay it forward.”
Multi-unit franchisee of 59 locations and President of SONIC’s Franchisee Advisory Council