"Sonic has such great brand recognition, which is something you really want in a franchise. The building layouts, the carhops, the huge menu, the drinks, everything about that is very appealing."
SONIC® has one of the strongest brand names in the country, with millions of devoted fans. Our ongoing marketing campaigns continue to fuel the demand for new SONIC locations in markets where we have yet to expand.
SONIC is as much a technology company today as it is a leading QSR brand. From our interactive menu boards, to our POS system, mobile apps and online delivery platforms, SONIC is a high tech business.
Increasing revenue, balanced dayparts and open territory make it a great time to own a SONIC franchise
SONIC, America’s Drive-In franchise, is in our biggest growth era ever. Founded over 60 years ago, SONIC is one of the nation’s most recognized brands, with more than 3,600 locations and millions of fans across the country. As a franchise opportunity, SONIC is not only one of the most forward looking brands in the industry, we are a brand with a unique ability to become a part of the communities we serve. From coast to coast, millions love our innovative menu that maximizes all five dayparts unlike any other brand in the QSR industry. Our wildly popular national advertising campaign continues to increase demand for new locations, and SONIC now has a restaurant design to thrive in any market.
The numbers speak for themselves: SONIC franchise owners saw average gross sales-by-store increase from $1,072,000 in 2012 to $1,265,000 in 2018. For entrepreneurs looking for a rapidly growing brand with the customer demand to match, SONIC is a best-bet.
Invest in a strong, growing brand. We have special incentives in select markets.
Now is a great time to invest in SONIC. Our brand has a proven business model, exceptional ongoing support, millions of fans, and most importantly, plenty of room to grow. The license fee for a traditional Sonic restaurant is $45,000, with a total investment ranging from $1.23 million to $3.53 million (excluding land). The license fee for a non-traditional Sonic restaurant is $22,500, with a total investment ranging from $356,500 to $977,300 (excluding land). The term of a SONIC franchise ranges from 10 to 20 years, plus a 10-year renewal option.
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Meet us in person at an upcoming show
• Retail Live - Orlando, FL | POSTPONED
• Multi-Unit Franchising Conference - Las Vegas, NV | Aug. 31 - Sep 3, 2020
• Franchise Expo West - Phoenix Convention Center, Phoenix, AZ | Sep 10-12, 2020
• International Franchise Expo - Javits Center, NYC | Oct 1-3, 2020
• Franchise Expo - Music CIty Center, Nashville, TN | Oct 17-18, 2020
• Franchise Expo - GRB Convention Center, Houston, TX | Nov 13-14, 2020
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Drive into your future
Special Incentives available in select markets!
Learn how SONIC has become one of the most sought-after QSR franchise brands.
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Download our new mobile app
The drive-in experience is more convenient than ever before. Guests use the app to find locations, hours, pay for orders, receive rewards and much more.
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