New SONIC Drive-In franchise wildly successful right out of the gate as the brand ramps up for Northeast Expansion
SONIC fans in southeastern Massachusetts are lining up in record numbers to enjoy their favorite menu items from America’s Drive-In franchise. The new Somerset location, the first in the area, has been so busy, that local police have logged hundreds of hours directing traffic around it.
The Wicked Local Somerset, a local community news organization, reported on the wildly popular location in an article entitled “Somerset Sonic Drive-In still popular enough to need police details.” Here is an excerpt from the article:
Even a month after opening day for the Somerset SONIC, orange cones still separate the take-thru, eat-in and drive-in areas of the parking lot and even line the roadway outside Sonic in Somerset. If you’ve been holding out on your chili cheese dog and tater tot craving due to the long lines at the new Sonic, you may as well just queue up when you have the time.
Police are still on detail at Sonic, 707 GAR Highway, on busy weekends when vehicles back up nearly to Stop & Shop farther west.
“For the first few weeks, we were there every day,” says Somerset Police Chief George McNeill. Since opening day on April 13, Somerset Police have put in about 400 detail hours controlling traffic at the SONIC.
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SONIC plans to open dozens of locations in the Northeast in the coming years
The Somerset SONIC opened in April and is the first of dozens of Massachusetts locations planned over the next few years. The expansion is part of an overall strategy by SONIC to open restaurants throughout New England, which kicked off with the first SONIC in Rhode Island, which opened in October 2015.
The Somerset SONIC, launched by franchisee Douglas Stack and business partner Kevin O’Shea, has 75 inside seats, a 25-seat outdoor patio, a drive-up window and 12 carports. Stack and O’Shea, operating as Hay and Hawk LLC of Somerset, plan on opening SONIC Drive-Ins in Warwick and Providence, Rhode Island.
SONIC, America’s Drive-In, is the nation’s largest and most beloved drive-in chain, serving hot, fresh and made-to-order food for more than 60 years. We’re rapidly expanding and have available territory and ideal locations in all 50 states. SONIC is more than an iconic brand; we are a solid franchise investment focused on the future and backed by visionary leadership, robust national advertising power and operational excellence. SONIC is the nation’s largest drive-in restaurant chain, serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by franchisees. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic carhops.
Ready to bring the SONIC Drive-In franchise to your community?
As the new location in Somerset is off to a terrific start, America’s drive-in franchise is actively seeking savvy entrepreneurs to fuel SONIC’s ambitious plans to open dozens of new locations across Massachusetts. The franchise fee for a single SONIC restaurant is $45,000, with a total investment for a traditional SONIC ranging from $1.02 million to $1.77 million (excluding land). The net worth of a partner can be used toward net worth/liquidity requirements. The term of a traditional SONIC franchise is 20 years, plus a 10-year renewal.
“If you’re interested in a 21st century brand with a rich history and track record of success, then you’ve found the right brand. SONIC has one of the most diversified daypart strategies in the industry, allowing our franchisees to maximize their assets and workforce to reach more customers throughout the day,” says Cliff Hudson, Chairman of the Board and Chief Executive Officer of SONIC Corp. “With SONIC’s unit-level economics, highly differentiated brand equity and entrepreneurial spirit, we’re poised for our next level of growth.”