America’s Drive-In aids teachers, provides a place to gather and supports local causes
SONIC®‘s heritage not only was founded on great food and friendly service, but also steeped in being part of the community. It’s good business, and it’s the right thing to do. Our founder Troy Smith knew that, and some of our most successful SONIC franchisees continue the tradition. SONIC operators don’t consider community involvement a sales gimmick or a public-relations ploy. They see it as a way to be a good neighbor and to have a positive impact on their communities.
For more than 15 years, SONIC’s community giving programs have been geared toward advancing educational opportunities for youth and young adults ages 4-22. To further extend our commitment to education, each fall SONIC conducts its largest annual fundraising effort supporting teachers’ projects across the nation — Limeades for Learning. This shows that SONIC is an excellent fit for all kinds of communities.
“America’s Drive-In® is a business that does more than provide a destination dining experience and amazing customer service,” says Senior Director of Franchise Sales/Development Lori Osley. “We’re proud to say that SONIC locations have a positive impact on communities across the nation. Whether that’s through direct philanthropic efforts like our annual Limeades for Learning campaign, through franchisees’ support of local causes or just through providing a place that the community can gather to celebrate everyday occasions, SONIC is proud to help make communities across America better places to live, work, study and play.”
SONIC is America’s Drive-In, serving more than 3 million customers a day at more than 3,500 locations nationwide. A storied brand with a rich heritage encompassing more than 60 years, SONIC believes in excellent customer service and developing core relationships with customers and the communities our franchise owners operate. We are in the middle of a major nationwide expansion, which means that now is the time to join SONIC.
When you make the decision to bring America’s Drive-In to your community, you’ll be investing in a company that’s committed to continuing a proud tradition of community service and making a better world for future generations. Here are a few reasons to bring SONIC to your community today.
Limeades for Learning campaign thanks teachers and changes students’ lives
SONIC owners love their communities just as much as their customers love SONIC. That’s one reason giving back is a high priority. It’s also why this year, we brought back one of our most popular community efforts from past years: Limeades for Learning, featuring the #ThanksTeach viral hashtag.
This innovative and powerful program puts SONIC front and center in the push to improve education, while also increasing community goodwill for our brand. It’s a win-win situation. As Lori Osley explains, “Limeades for Learning is a remarkably simple program, where teachers submit their learning-related projects to SONIC and the communities vote,” Lori says. “Votes are cast using #ThanksTeach on social media. The projects with the most votes win.”
This year’s #ThanksTeach was an overwhelming success, with SONIC donating more than $7.5 million to Limeades for Learning projects created by public school teachers, impacting nearly 420,000 students. This initiative helps ensure the success of teachers and students, which in turn means a better future for children across America. It’s just one of the ways that SONIC enhances communities all around the country.
SONIC provides a place for the community to gather
It seems that people today spend less and less time connecting face to face. When you bring America’s Drive-In to your community, you can help create a place for people to meet their family, friends and neighbors for the vital in-person interactions that help a community thrive. We offer a variety of franchise models to best suit your community, but all of them have one thing in common: they’re great places to hang out, catch up and celebrate life’s occasions.
Creating such a place is a crucial part of SONIC’s history. Troy Smith wanted to create a place the members of his community could gather to satisfy their hunger for food, drinks and great company. From first dates to birthdays, customers to this day still think of SONIC as a place to gather with family and friends to celebrate life’s occasions, big and small. When you bring SONIC to your community, you’ll continue this tradition of celebration and connection, helping people of all walks of life meet and relax.
SONIC franchisees support local causes
While Limeades for Learning is our flagship philanthropic effort, our franchisees are also proud to give back to their local communities in other ways. Their efforts may include awards to encourage young children to read and incentives to keep older children in school. They also might provide opportunities for fundraisers for school projects or other means of assistance for events in the community.
Ultimately, the specific way of giving back is up to each franchisee, but when you become a SONIC franchisee, you’ll have the platform and the resources to start making that kind of difference, all the while knowing you have the backing of SONIC’s top management team and highly successful marketing efforts like the Two Guys ad campaign. We’ll support you every step of the way, and we’re excited to see what you accomplish.