Innovative drive-in franchise is named a best-bet investment
on prestigious annual list
SONIC, America’s Drive-In®, is no stranger to industry awards. Earlier this year, Entrepreneur magazine ranked SONIC as the #3 brand on the Franchise 500, which is widely regarded as the preeminent ranking in the franchise industry. Now, QSR magazine has named SONIC to the QSR-50.
The annual list ranks the Top 50 brands in the QSR industry, and while it doesn’t publish how the magazine arrives at the ranking order, it does highlight SONIC’s continued commitment to innovation as the reason for the high ranking:
“Sonic Drive-In may be a value-oriented brand, but last fall, Inspire Brands (parent of Arby’s and Buffalo Wild Wings, among others) ponied up $2.3 billion to bring it into the fold,” the publication states. “The acquisition hasn’t altered the brand’s identity; menu innovation is still its bread and butter, with the past year welcoming a number of new items. The Hearty Chili Bowl arrived in time for winter, while the BBLT (that extra “B” means more bacon) proved that the brand wasn’t inching away from meats just because it had embraced the blended-burger movement. Sonic also became the first major chain to offer a perennial carnival snack — deep-fried Oreos — and experiment with Red Bull in its signature Slushes.”
While SONIC ranked as the #13 brand overall, QSR magazine named the brand the #4 burger chain in the nation.
“We’re incredibly proud to be ranked QSR magazine’s QSR-50 for 2019,” says Claudia San Pedro, president of SONIC. “This validates our forward-thinking initiatives when it comes to our menu, but our brand is forward-thinking in other ways as well — our franchisee support, new technologies, restaurant design and innovative products are connecting with entrepreneurs who want to succeed in a SONIC franchise and helping our existing franchisees increase profitability and performance. As we continue to grow from coast to coast, we cannot wait to welcome more entrepreneurs to the SONIC family in the year ahead.”