Available Territories and Growth Markets
Expansion opportunities from coast to coast and everywhere in between, with special incentives in select markets
SONIC®’s iconic legacy, and contagious brand awareness generated by the popular Two Guys advertising campaign and flexible restaurant model have set the stage for expansion across America.
Despite more than 3,000 established locations, there are market opportunities available throughout the country for the right entrepreneur, and we are offering special financial incentives in specific target markets including:
“There’s a lot of geography left for us for growth in the United States.” says CEO Cliff Hudson. “There is open space up and down the West Coast, up and down the East Coast and in Florida and California, particularly. Even in our core markets, there are still development capabilities.”
Margins are up, franchisee validation is among the best in franchising, brand awareness is at an all-time high and SONIC is poised to double the number of units. Despite 3,500 established locations, there are market opportunities available throughout the country for the right entrepreneur.
Available territories and growth markets
* Special incentives now available in these select markets
|Alabama C-Stores/Travel Plazas/small townsVery limited availability||*AlaskaAnchorageFairbanksJuneau|
|Arizona C-Stores/Travel PlazasLake Havasu||Arkansas C-Stores/Travel Plazas/small townsLimited Availability|
|*CaliforniaSan FranciscoSanta BarbaraSan Fernando ValleySanta ClaritaSimi ValleyThousand OaksChico-ReddingEurekaWeedNortheast California||Colorado C-Stores/Travel Plazas/small townsLimited Availability|
|ConnecticutSelect Availability||DelawareStatewide Opportunities|
|District of ColumbiaWashington/ Hagerstown DMA||*Florida*Jacksonville*MiamiTallahassee*OrlandoPalm Beach*TampaSt. PetersburgDade County|
|Georgia*Atlantaand surrounding areas||HawaiiNot Available|
|Idaho C-Stores/Travel Plazas/small townsVery Limited Availability||*Illinois*ChicagoStatewide Opportunities|
|*IndianaIndianapolisElkhartFort WayneEvansvilleMuncieRichmondAndersonPeru||*IowaDes MoinesMason CityCedar RapidsQuad-CitiesAmesWaterlooDubuque|
|Kansas C-Stores/Travel Plazas/small townsVery Limited Availability||Kentucky C-Stores/Travel Plazas/small townsVery Limited AvailabilityHazardPikesvillePaintsville|
|Louisiana C-Stores/Travel Plazas/small townsLimited Availability||*MaineStatewide Opportunities|
|Michigan*DetroitFlintSaginawBay CityTraverse CityCadillacLansingBattle CreekGrand RapidsKalamazoo||*Minnesota*MinneapolisStatewide Opportunities|
|Mississippi C-Stores/Travel Plazas/small townsVery Limited Availability||MissouriSt. Louis C-Stores/Travel Plazas/small townsVery Limited Availability|
|*MontanaMissoulaButteBozemanHelenaBillingsStatewide Opportunities||NebraksaOmahaLincoln C-Stores/Travel Plazas/small townsVery Limited Availability|
|NevadaRenoLaughlin||*New HampshireStatewide Opportunities|
|*New JerseyLimited Availability||New MexicoNo Availability|
|*New YorkNew York CityPlattsburghRock Island||*North Carolina*Charlotte*Raleigh-DurhamGreensburgHigh PointWinston SalemGreenvilleNew BernWilmingtonGreensboro|
|North DakotaLimited Opportunities||*OhioCincinnati*ClevelandToledoAkronYoungstown|
|Oklahoma C-Stores/Travel Plazas/small townsVery Limited Availability||*OregonAlbanyPortlandEugenePendeltonBaker CityThe Dalles|
|*Pennsylvania*Pittsburgh*Philadelphia AreaLimited Availability||South CarolinaGreenvilleSpartanburgAshevilleCharleston|
|Rhode IslandLimited Availability||Tennessee C-Stores/Travel Plazas/small townsVery Limited Availability|
|South DakotaPierreMitchellAberdeen||Utah C-Stores/Travel Plazas/small townsVery Limited Availability|
|Texas C-Stores/Travel Plazas/small townsVery Limited Availability||VirginiaLimited Availability|
|*VermontStatewide Opportunities||West VirginiaVery Limited Availability|
|WashingtonLimited Availability C-Stores/Travel Plazas||WyomingCasperVery Limited Availability C-Stores/Travel Plazas|
C-Stores/Travel Plazas/small towns – in areas where we are mostly sold out, there are always locations available for new or existing convenience stores, travel plazas or small towns. To find out about your specific market, please fill out a request franchise information form.
For international opportunities, please visit our international page
Fast food franchise opportunities: SONIC thrives in small markets
The social nature of the drive-in model makes it a good fit for a small market; it is an instant community gathering place. You might think of SONIC as a burger franchise, but 40 percent of our sales are ice cream or frozen drinks and desserts, and most sales happen in the after-school hours. Our diverse menu gives operators a chance to bring a wide variety of food options to customers hungry for something different. The drive-in model is also less expensive to build than a typical restaurant, making it possible to get a faster ROI.
“We have some locations that have been open for more than 30 years in markets with as few as 1,000 people,” says Drew Ritger, SONIC’s Senior Vice President of Development. “Our first location more than 60 years ago was in small Shawnee, Oklahoma, and although we work in all sizes of markets, we still find that franchisees get nice business returns in small markets today.”
Diverse franchise models expand opportunities
At SONIC, we are all about innovation and customization to optimize the consumer’s experience and maximize ROI for our franchisees. We have built on the unprecedented strength of our traditional drive-in models and adapted to growing demand for our drive-in restaurants in colder climates. In more urban footprints we offer modified designs featuring indoor dining, as well as counter service, that do well in airports and other indoor retail areas.
“When we made the switch to national media, it created pent-up demand so that in new markets people are already familiar with us. When franchisees open a new unit, we literally have lines of people waiting to try us out,” says Vice President of Development and Real Estate Johnny Jones.
Corporate team optimizes site selection
SONIC invests heavily in its franchisees, working alongside them during the site selection process to help them locate an optimum area. SONIC is a mature brand that has traditionally been placed in warmer-weather markets, but the inside-dining model allows us to expand our top fast food franchise to where it’s colder.
“At SONIC, within the real estate and development group, we have eight real estate professionals with more than 100 years of elite selection and demographic analysis experience,” Johnny says. “They are all skilled in contract negotiation and site selection and work as liaisons with real estate agents.”