SONIC Franchise Models
Diverse models expand SONIC franchise opportunities
From big cities to small towns, long summers or long winters, SONIC® franchise opportunities are endless with new restaurant models to fit in any market. At SONIC, we are all about innovation and customization to optimize the consumer’s experience and maximize ROI for our franchisees. We have built on the unprecedented strength of our traditional drive-in models and adapted to the growing demand for our drive-in restaurants in colder climates. In more urban footprints we offer modified designs featuring indoor dining, as well as counter service, that do well in airports and other indoor retail areas.
Although our drive-in franchises are the foundation of our brand, SONIC embraces innovation and we have modified our original design to meet different geographic footprints and consumer needs. Because of this flexibility, we are expanding in areas beyond our historically strong regional footprint in the South and Southwest into areas along the East Coast, the West Coast and everywhere in between. What works well for one region may not work well for another, and we conduct extensive research and rely on the most updated data to determine the perfect site for all of our restaurants, as well as the perfect franchise model.
Read more about our franchise models:
SONIC Traditional Drive-In Franchise
Our original drive-in model is the core of our business. This standard store layout typically features 8 to 16 drive-in stalls, a drive-thru and patio seating. A traditional SONIC requires a site that is approximately ¾ of an acre for optimum build-out.
SONIC Indoor Dining Model
As SONIC expands into northern climates, such as in upstate New York, we have adapted our original store design to meet customer needs. Our newly designed indoor dining rooms are ideally suited for the colder weather. The Indoor Dining Model offers patio seating, as well as a drive-thru, and requires fewer drive-in stalls..
SONIC Travel Plaza Model
SONIC end-cap units as part of busy travel plazas have done well as travelers on busy thoroughfares look for familiar dining options that are consistently high-quality and high-value. This model typically does not include the familiar parking stalls and canopies found in the traditional SONIC Drive-In.
SONIC Conversion Model
We can work with franchisees to convert existing restaurant facilities into a SONIC restaurant in the most cost-effective way possible, utilizing the existing kitchen, dining area and patron restroom facilities. In some instances, converting an existing building is best if the site location is determined to be optimal in a particular area.
SONIC Counter-Service Model
The counter-service model does well in airports and busy mall and campus food courts where foot traffic is high. This model is true to our strong branding and stellar food quality and customer service.