How Much Can I Make?
Balanced dayparts, national advertising strength and operational efficiency contribute to bottom line
When you join SONIC®, you align with a 60-plus-year-old brand with national brand recognition poised for rapid growth. Our fast food franchises are expanding into new territory and still have room for expansion in existing markets.
The license fee for a traditional Sonic restaurant is $45,000, with a total investment ranging from $1.24 million to $3.53 million (excluding land). The license fee for a non-traditional Sonic restaurant is $22,500, with a total investment ranging from $361,900 to $978,700 (excluding land).
SONIC’s commitment to operational excellence, backed by our national purchasing power and brand recognition, has helped us achieve steady growth.
Consider this breakdown from Item 19 of our Franchise Disclosure Document:
For 12 months ended 12/31/19
($ in thousands)
|Number of Sonic Restaurants in Group||Average Gross Sales (USD)||Gross Sales Range (USD)||Percent of Sonic Restaurants that Attained or Surpassed the Average Gross Sales (%)||Number of Sonic Restaurants that Attained or Surpassed the Average Gross Sales|
|Company Drive-Ins||169||1272||641 to 2,387||47||80|
|Franchise Drive-Ins||3154||1345||398 to 4,028||43||1345|
|Total of Company Drive-Ins and Franchise Drive-Ins||3323||1341||398 to 4,028||43||1424|
*Some Drive-Ins have sold or earned this amount. Your individual results may differ. There is no assurance that you’ll sell or earn as much.
Want to learn more about the potential return on a SONIC investment? Start a conversation with us about available areas and qualifications by calling 1-866-657-6642, and we’ll be happy to answer your questions.