How Does SONIC Support Franchisees?
Iconic drive-in franchise provides industry-leading training and ongoing support to help franchisees thrive and prosper
The decision to invest in SONIC® is a much wiser investment than going into business alone. For over 65 years, SONIC has helped entrepreneurs become meaningful members of their community by realizing their full potential as part of one of the most iconic QSR brands in the country. A brand can’t remain at the top of the food chain without providing an extensive training platform for its franchisees.
SONIC takes training and ongoing education incredibly seriously because we recognize that franchisees invest large amounts of time and money in good faith, expecting that our proven business model will provide a better life for themselves and their families.
As part of the SONIC franchise family, your business will be fully supported from the moment you sign your franchise agreement.
SONIC will assist you at multiple phases of the development process, from real estate site selection to site design. Other types of assistance provided by our development team include:
- Architectural building design & engineering support
- Review of site during due diligence phase
- Approved contractors list
- Bid review and comparison
- Construction project management guidance
- Assistance with development of construction schedule timeline
- A preferred vendor list
Operations and Training
SONIC provides a structured and comprehensive training program that includes support from the discovery process to opening a new drive-in franchise and much more. We are constantly working to evolve our training and support to assist our franchisees in multiple aspects of their SONIC life.
In addition to the field training sessions, we also provide SONIC eLearning. SONIC eLearning is a great example of how SONIC embraces technology to engage today’s busy franchisees and SONIC staffers. SONIC provides certified training courses online such as operations, food safety, customer service and management training for our new and existing franchisee community.
SONIC has significant brand presence through our national advertising campaign. This is designed to increase customer awareness of the SONIC brand and our delicious food and drink variety, nationwide.
SONIC’s branding efforts are immediately recognizable and memorable, working on multiple levels to drive sales and build customer loyalty.
Our campaigns showcase the on-lot experience. They can be integrated across multiple dayparts. Our ad campaign focuses on our food and drink and fits well with social media initiatives. Our Two Guys, and new duos, ads are fun and use light-hearted comedy that appeals to a wide audience.
SONIC is always upgrading its technology to benefit operations and generate revenue for franchises. Our new mobile app, for example, is making the drive-in experience more convenient than ever before, allowing customers to order ahead. The app has key features that are personalizing the SONIC experience for customers.
Additional Training and Support
- National purchasing program
- Product innovations
- Staff selection training